Presentation from Bank of Ireland Enterprise Week. 10 ways to Boost your Facebook Business Page. Increase likes, increase engagement and sales.

1. © Social IT Girl
Boost your
Facebook Business Page
in 10 easy steps
© Social IT Girl

2.  1.15 billion Facebook users worldwide
 72% of all internet users are now active on social media
 18-29 year olds have an 89% usage
 The 30-49 bracket sits at 72%
 60 percent of 50 to 60 year olds are active on social media
 In the 65 plus bracket, 43% are using social media
 71% of users access social media from a mobile device.
 https://www.google.com/webmasters/tools/mobile-friendly/
 23 percent of Facebook users login at least 5 times per day
 70% of marketers used Facebook to gain new customers
Facebook
© Social IT Girl

3.  2,600,000 users in Ireland
 12,000 users within 10 miles of Roscommon
 300,000 users within + 50 miles of Roscommon
Facebook
© Social IT Girl

4.  If you are running a business you must be using a
facebook PAGE not a PROFILE.
 Facebook Pages give you insights where you can find
out lots of information about your customers – age,
location, time of day they check your page etc
 Page likes are not as important as page reach!
Facebook for Business
© Social IT Girl

5.  Your facebook page is often the first point of call for
potential customers, think of it as your virtual
shopfront.
 You need to tell them what it is you do, your hours of
business etc in this section. Link to your website.
1. Profile/About
© Social IT Girl

6. Profile/About
© Social IT Girl

7.  Page admins can select from a group of call-to-action
buttons — like Shop Now or Sign Up — to add to the top
of their Page. The seven calls to action available are:
 Book Now
 Contact Us
 Use App
 Play Game
 Shop Now
 Sign Up
 Watch Video
2 - Call To Action
© Social IT Girl

8. Call to Action Button
© Social IT Girl

9.  People love nostalgia on Facebook – everything from
old board games, old photographs, old sweets etc etc
 You know you’re a kid of the 70’s if …
 Try and relate it to your product/brand
3 - Nostalgia

10.  Rethink your posts – instead of statements ask
questions – this increases your engagement & reach.
4 - Ask Questions

11.  Hashtags are no longer just for Twitter.
 a searchable word or phrase preceded by a hash sign
(#), used to identify messages on a specific topic.
#breakingbad
#roscobiz
#roscommon
 the hashtag turns any word or group of words that
directly follow it into a searchable link
5 - #### Use Hashtags
© Social IT Girl

12.  Photos get lots of engagement on Facebook
 Its important to take GOOD QUALITY photos and NOT
take photos from other facebook pages and/or
websites without permission or copyright (Pinterest)
 Always reference the page owner or web link
 Use photo apps like Instagram and free photo editing
sites like Picmonkey for effects and text
6 – Photos
© Social IT Girl

13. Photos

14.  Videos are now being watched more on Facebook
than YouTube
 Kids/Cats/Pets
 Think cute factor
 Staff
 Behind the scenes
7 - videos
© Social IT Girl

15. 8 - Quotes/Funny signs
 Quotes are big on social media.
 Do a search on google for
quotes relating to your
product/business and create
your own. Remember to credit
images!
 Be careful with humour!
© Social IT Girl

16.  Share photos of you and your staff
 Share photos “behind the scenes”
 Like every comment – especially the negative ones!
 Reply to comments
 Ask them questions
9 - Be Personal
© Social IT Girl

17.  Engage with your fans
 Keep your page updated regularly. Nothing looks
worse than going to a page and seeing it last updated
in 2012.
 Like other pages and leave comments
 Leave reviews for places you have visited
10 - Be Active
© Social IT Girl

18. Thankyou for listening
Michelle Fallon
Social IT Girl
Managing your social while you manage your Business.
Questions??
© Social IT Girl