Blog for Content. Social for Traffic

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So your company wants a blog? What do you do?

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Blog for Content. Social for Traffic

  1. 1. Blog as Content Social for Traffic
  2. 2. Who is this Sara Lopez chick? <ul><li>Social Media Strategist and Community Manager for Stremick’s Heritage Food’s 8 th Continent Soymilk </li></ul><ul><li>8 th Continent Soymilk’s Own “Soy-lebrity” </li></ul><ul><ul><li>Three month Tour/Roadtrip </li></ul></ul><ul><ul><li>Go to events all over the US </li></ul></ul><ul><ul><li>Video/photos/blog/etc. </li></ul></ul><ul><li>Addict to everything Social Media </li></ul><ul><li>Has an @ symbol tattooed on her foot </li></ul>
  3. 3. What is this Sara Lopez chick going to talk about? <ul><li>So your company wants to start a blog? </li></ul><ul><li>Why does your company want a blog? </li></ul><ul><li>OK, you have a blog; now what? </li></ul><ul><li>How can I get people to read my blog? </li></ul><ul><li>Questions </li></ul>
  4. 4. What does soymilk have to do with Burning Man and socks?
  5. 5. So your company wants to start a blog? <ul><li>What is a blog? </li></ul><ul><li>Is a blog right for your company? </li></ul><ul><li>The question isn’t if a blog is right for your company, the question is how is a blog right for your company? </li></ul><ul><li>DO NOT start a blog yet if: </li></ul><ul><ul><li>You have no time </li></ul></ul><ul><ul><li>You have no clue </li></ul></ul><ul><ul><li>You have no interest </li></ul></ul>
  6. 6. Why does your company want a blog? <ul><li>Reasons to Start a Blog </li></ul><ul><ul><li>Low-cost internet presence </li></ul></ul><ul><ul><li>Powerful PR tool </li></ul></ul><ul><ul><li>Who needs a web designer? </li></ul></ul><ul><ul><ul><li>We still love you guys. </li></ul></ul></ul>
  7. 7. Why does your company want a blog? <ul><li>What is your goal? </li></ul><ul><ul><li>Raise brand awareness? </li></ul></ul><ul><ul><li>Raise product awareness? </li></ul></ul><ul><ul><li>Create evangelical fans? </li></ul></ul><ul><ul><li>Create a tone for the company? </li></ul></ul><ul><ul><li>Build a climate of trust? </li></ul></ul><ul><ul><li>Who is your target audience? </li></ul></ul><ul><ul><ul><li>What do they want to read about? </li></ul></ul></ul><ul><ul><ul><li>How can these topics coincide with your product or service? </li></ul></ul></ul>
  8. 8. You have a blog, now what? <ul><li>Do NOT </li></ul><ul><ul><li>Only blog about your product/service </li></ul></ul><ul><ul><li>Forget who your target demographic is </li></ul></ul><ul><ul><li>Sound like a corporate mouth piece </li></ul></ul><ul><ul><li>Allow your blog to go silent </li></ul></ul>
  9. 9. You have a blog, now what? <ul><li>DO </li></ul><ul><ul><li>Discuss topics that interest your core demographic </li></ul></ul><ul><ul><li>Remember the social in social media- drive to communicate </li></ul></ul><ul><ul><li>Keep your corporate thinking hat in mind </li></ul></ul><ul><ul><li>Develop your blog into a hub of resources for your target demographic </li></ul></ul>
  10. 10. So your company wants to start a blog?
  11. 11. So your company wants to start a blog?
  12. 12. You have a blog, now what? <ul><li>If you yell at everyone- no one will listen </li></ul><ul><ul><li>(unless it is in a theatre and you are yelling “fire”) </li></ul></ul><ul><ul><li>Think of your content as vitamins in a store </li></ul></ul><ul><ul><li>Be specific, without being exclusive </li></ul></ul><ul><ul><li>Keep in mind </li></ul></ul><ul><ul><ul><li>The internet is like your most spiteful ex boyfriend/girlfriend </li></ul></ul></ul>
  13. 13. How can I get people to read my blog? <ul><li>Spiderman it! </li></ul><ul><ul><li>Drive Traffic to your blog from other social networking sites </li></ul></ul><ul><ul><li>Include pretty pictures </li></ul></ul><ul><ul><li>Maintain a presence on relevant forums and discussion boards </li></ul></ul><ul><ul><li>Use social bookmarking sites and encourage others to as well </li></ul></ul><ul><ul><li>Drive to another related site </li></ul></ul><ul><ul><ul><li>Open link in new window if it is not an internal article </li></ul></ul></ul>
  14. 14. Questions? Sara Lopez [email_address]

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