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SEO Design & Organic Site Structure - Michael Martin - PubCon Vegas

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Michael Martin
Michael Martin

The document discusses setting an SEO foundation and outlines three pillars: canonicalization to resolve duplicate URLs, robots.txt to define site rules for search engines, and using webmaster tools from Google and Bing to monitor crawls, submissions, and gain insights. It emphasizes canonicalization to reduce link dilution and confusion, using robots.txt to prevent discovery of private pages, and that Google and Bing webmaster tools are essential for issues and page strength.

TechnologyBusiness
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Presented by Michael Martin of Setting Your SEO Foundation
Copyright © 2009 Internet Marketing Inc. All Rights Reserved. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Setting Your SEO Foundation First Pillar – Canonicalization
Copyright © 2009 Internet Marketing Inc. All Rights Reserved. Your site’s Ground Rules for the Search Engines Prevent discoverability of private pages or sections Reduce spam Reduce bandwidth Indentify Sitemap.XML location Setting Your SEO Foundation Second Pillar – Robots.txt
Copyright © 2009 Internet Marketing Inc. All Rights Reserved. ,[object Object],[object Object],[object Object],[object Object],[object Object],Setting Your SEO Foundation Third Pillar – Webmaster Tools & Center
Copyright © 2009 Internet Marketing Inc. All Rights Reserved. Setting Your SEO Foundation A Strong “C R We” Foundation C anonicalization R obots.txt WE bmaster Tools
Copyright © 2009 Internet Marketing Inc. All Rights Reserved. Thank You Michael Martin SEO Director of Project Management at Twitter: GoogleAndBlog Android Blog: http://www.GoogleAndBlog/

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SEO Design & Organic Site Structure - Michael Martin - PubCon Vegas

  • 1. Presented by Michael Martin of Setting Your SEO Foundation
  • 2.
  • 3. Copyright © 2009 Internet Marketing Inc. All Rights Reserved. Your site’s Ground Rules for the Search Engines Prevent discoverability of private pages or sections Reduce spam Reduce bandwidth Indentify Sitemap.XML location Setting Your SEO Foundation Second Pillar – Robots.txt
  • 4.
  • 5. Copyright © 2009 Internet Marketing Inc. All Rights Reserved. Setting Your SEO Foundation A Strong “C R We” Foundation C anonicalization R obots.txt WE bmaster Tools
  • 6. Copyright © 2009 Internet Marketing Inc. All Rights Reserved. Thank You Michael Martin SEO Director of Project Management at Twitter: GoogleAndBlog Android Blog: http://www.GoogleAndBlog/