Rhys Mclachalan - Future of TV Presentation


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Rhys McLachlan – Managing Partner, Futures and Implementation, MediaCom UK

Kiwi-born Rhys probably has the most envied role in MediaCom, he gets all the latest gadgets, he’s allowed to pontificate about all sorts of flying car nonsense and, most annoyingly, he’s somehow managed to convince the bosses that a critical element of his role entails annual flights to Las Vegas in order to attend the legendary Consumer Electronic Show. Rhys will give us his views on the opportunities, behaviours and challenges for clients as the pace of change in TV accelerates.

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  • Rhys Mclachalan - Future of TV Presentation

    1. 1. TV3.0<br />Observations on the new Video landscape<br />
    2. 2. Agenda<br />1<br />An accelerating pace of change<br />2<br />Opportunities for Advertisers<br />3<br />Barriers to Participation<br />4<br />The Behavioural Challenge<br />
    3. 3. Plus cachange…<br />28:15<br />+2:04<br />
    4. 4. Developments in TV Technology<br />Analogue TV switch-off<br />Analogue satellite services by Sky Television - PPV<br />TV households exceed radio-only households<br />BSkyB ceases analogue satellite service<br />Virgin launches Ultrafast Broadband<br />Regional TV commences<br />VCR<br />Sky 3D TV<br />iPhone<br />BSkyB's first PPV event<br />Android tablets <br />Ofcom<br />Colour sets outnumber B&W sets<br />Virgin Media closes the last analogue cable areas<br />First transatlantic satellite broadcast<br />Digital Cable services<br />Sky Atlantic<br />Freeview<br />Blu-ray<br />Connected TV<br />ITV NICAM digital stereo sound transmissions<br />First videotape broadcast by BBC (VERA)<br />ITV Player<br />4OD<br />Virgin TiVo box<br />BBC launches B&W, 405-line,VHS broadcast<br />Timeshifting - Sky+ launches<br />Channel 5<br />Teletext services<br />Sky Anytime+<br />625 line UHF<br />BARB<br />LOVEFiLM Streaming<br />Android Phone<br />Digital Satellite - BSkyB launches SkyDigital<br />Sky Anytime+<br />iPad<br />Sky streams news live into mobile phones<br />LOVEFiLM Streaming<br />Commercial television (ITV)<br />First analogue switch-off<br />Channel 4<br />First Colour broadcast in PAL format<br />Virgin Mobile Media Player<br />Interactive TV news service<br />1.5GB Ultrafast broadband<br />BT Vision IPTV<br />Terrestrial digital television service - OnDigital<br />Mobile TV Apps<br />First cross-channel broadcast<br />Virgin Media<br />LOVEFiLM<br />Amazon acquires LOVEFiLM<br />Subtitle broadcast<br />BSB launches a 5-channel satellite service<br />Freesat<br />UK's first cable services<br />PVR (TiVo)<br />HD DVD<br />YouTube<br />Virgin - first online rental movie services<br />Independent Television Authority (ITA)<br />Closure of OnDigital<br />BBC iPlayer<br />TV licence introduced<br />HD<br />DVD players<br />Apollo 11 moon landing broadcasts on BBC and ITV<br />Product Placement<br />VHF transmissions cease<br />YouTube movie service<br />IPTV<br />TV via games consoles<br />Google TV<br />YouView<br />1930<br />1940<br />1950<br />1960<br />1970<br />1980<br />1990<br />2000<br />2012<br />
    5. 5. TV innovations in 2010<br />Sky broadcast first football match in 3D<br />ITV Player and 4oD on PS3<br />Ofcom relaxes product placement rules<br />Xbox Kinect Sky Player app<br />Apple TV v2<br />3D TVs launched at the CES show<br />Sky AdSmart on Sky Player<br />Million Pound Drop on C4 – Start of simultaneous play innovation<br />iPlayer on Freesat<br />Samsung Galaxy Tab<br />Virgin TiVo box beta<br />iPhone 4<br />PS3 3D firmware update<br />iPad<br />Sky 3D<br />in home<br />Connected TVs<br />Jan<br />Feb<br />Mar<br />Apr<br />May<br />Jun<br />Jul<br />Aug<br />Sep<br />Oct<br />Nov<br />Dec<br />
    6. 6. The Future of TV (abridged)<br />
    7. 7. The Future of TV has already been enabled<br />47,000,000<br />Web enabled TV’s sold in Europe 2010 - 2014<br />
    8. 8. New technology = new opportunities<br />
    9. 9. TV - targeted on your terms<br />600 Fields of information<br />
    10. 10. How local do you want to go?<br />
    11. 11. A common delivery platform allowing for better message alignment<br />35% by 2013<br />
    12. 12. Managing your message delivery<br />
    13. 13. …in a little more detail<br />
    14. 14. Three challenges to innovation and participation<br />A narrative for your customers<br />Fit for purpose formats<br />Auditing & Procurement<br />
    15. 15. 1. What does good look like?<br />
    16. 16. 2. Do your ads work everywhere?<br />Does what work here…<br />also work here…<br />and here?<br />
    17. 17. 3. Can you deliver a cohesive, relevant narrative?<br />968 COPY VARIANTS<br />
    18. 18. Participation in the new Video Economy requires Behavioural Confidence<br />be BOLD<br />be Flexible<br />be Video Neutral<br />
    19. 19. In conclusion<br />We are entering an era of unprecedented technological change in TV, enabling new and innovative opportunities for advertisers<br />Our definition of what constitutes ‘TV’ will change dramatically<br />Opportunities to get involved now. But requires reconsideration of ‘how things are done’<br />