Interactive television (i tv)

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Interactive television (i tv)

  1. 1. Interactive Television Faris NurHakim
  2. 2. What is iTV? Viewers interact with television content as they view it. Establishing a two-way communication between viewers and content providers.
  3. 3. Set top box + TV
  4. 4. Forms of iTV • Full Programme Control – Video-On-Demand (VOD) – Pause, Rewind, Fast-Forward, Record
  5. 5. Forms of iTV • Influencing Content – viewers get to choose or influence plot details and endings – polls, questions, comments, and other forms of (virtual) audience response back into the show
  6. 6. Forms of iTV • 24/7 Couch Potato Syndrome – tcommerce – Two Screen Solution
  7. 7. How iTV works A hunter shoots a bear on YouTube
  8. 8. TiVo
  9. 9. mioTV
  10. 10. mio Stadium Interactive Application http://mio.singtel.com/miotv/about_mio_stadium.asp
  11. 11. HubStation by StarHub
  12. 12. Why iTV? • More choice for consumers • Market segmentation for businesses
  13. 13. thank you

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