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TV in 2020TV in 2020
Connected TV Summit - Day 1 breakfast panel
J 11 2014June 11, 2014
Christophe Rufin
Orange
Di t OTT T...
About OrangeAbout Orange
j l iOne of the world leader CSPs A major European multiscreen
operator
One of the world leader C...
Connected TV Summit ‐ Orange ‐ @christopherufin
Insight TV in 2020Insight – TV in 2020
Total video
viewing time
will increase
dramatically
Connected TV Summit ‐ Orange ‐ ...
Hint #1 video usage on new media add upHint #1 video usage on new media add up
Average time spent weekly, USA. Source: Nie...
Hint #2 the boom of video compatible devicesHint #2 the boom of video-compatible devices
Connected TV Summit ‐ Orange ‐ @c...
Insight TV in 2020Insight – TV in 2020
Eyes will shiftEyes will shift
from Free-to-airfrom Free to air
to Pay-TVto Pay TV
...
Hint #1 ad supported TV is under pressureHint #1 ad-supported TV is under pressure
Connected TV Summit ‐ Orange ‐ @christo...
Hint #2 quality content is shifting to premium servicesHint #2 quality content is shifting to premium services
You get to ...
Hint #3 IPTV & OTT pay video services to account for most
of the growth of TVof the growth of TV
Pay‐TV households, net ad...
Insight TV in 2020Insight – TV in 2020
Piracy will bePiracy will be
containedcontained
Connected TV Summit ‐ Orange ‐ @chr...
Hint #1 convenience is a piracy killerHint #1 convenience is a piracy killer
Connected TV Summit ‐ Orange ‐ @christopheruf...
Hint #2 illegal file sharing can’t rival the convenience of TV
EverywhereEverywhere
Connected TV Summit ‐ Orange ‐ @christ...
Insight TV in 2020Insight – TV in 2020
Households will
pay more for
content
Connected TV Summit ‐ Orange ‐ @christopherufin
Hint #1 VOD and sVOD are no substitutes they add upHint #1 VOD and sVOD are no substitutes, they add up
UK expenditure on ...
Hint #2 digital Pay TV to grow 5% per year in Western EUHint #2 digital Pay-TV to grow ~5% per year in Western EU
Digital ...
S h t illSo, what will
th f t l kthe future look
lik ?like?
Connected TV Summit ‐ Orange ‐ @christopherufin
Even more screensEven more screens
Connected TV Summit ‐ Orange ‐ @christopherufin
TV set to become a very large monitorTV set to become a very large monitor
Sources: Wikipedia Commons, www.planar.com
1980...
The end of set top boxesThe end of set-top-boxes
because placing the box on top of the screen will be increasingly difficu...
The set top box makes the smart TV smarterThe set-top box makes the smart TV, smarter
Connected TV Summit ‐ Orange ‐ @chri...
2014: STBs come in various shapes and styles2014: STBs come in various shapes and styles
Connected TV Summit ‐ Orange ‐ @c...
2020: not a set top box a smart box is the hub for digital life2020: not a set-top box, a smart box is the hub for digital...
2020: a typical Pay TV service2020: a typical Pay-TV service
PREMIUM CONTENT & MULTISCREEN SERVICES
Premium channels
zz
Pr...
2020 Why the OTT didn’t win2020 - Why the OTT didn t win
Connected TV Summit ‐ Orange ‐ @christopherufin
2020 What happens on Youtube stays on Youtube2020 – What happens on Youtube, stays on Youtube
350 million views
4 million ...
thanksthanks
@christopherufin
Connected TV Summit ‐ Orange ‐ @christopherufin
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TV in 2020 - Multi-network Solutions Breakfast Briefing at Connected TV Summit 2014

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Christophe Rufin, Director – OTT TV Ecosystem at Orange provided his views on TV in 2020 at the Connected TV Summit 2014.

TV in 2020 - Multi-network Solutions Breakfast Briefing at Connected TV Summit 2014

  1. 1. TV in 2020TV in 2020 Connected TV Summit - Day 1 breakfast panel J 11 2014June 11, 2014 Christophe Rufin Orange Di t OTT TV E tDirector – OTT TV Ecosystem christophe.rufin@orange.com Twitter: @christopherufin
  2. 2. About OrangeAbout Orange j l iOne of the world leader CSPs A major European multiscreen operator One of the world leader CSPs 239M customers in 160 countries Turnover : 41B€ (2013) Connected TV Summit ‐ Orange ‐ @christopherufin
  3. 3. Connected TV Summit ‐ Orange ‐ @christopherufin
  4. 4. Insight TV in 2020Insight – TV in 2020 Total video viewing time will increase dramatically Connected TV Summit ‐ Orange ‐ @christopherufin
  5. 5. Hint #1 video usage on new media add upHint #1 video usage on new media add up Average time spent weekly, USA. Source: Nielsen cross-platform report 2013 Connected TV Summit ‐ Orange ‐ @christopherufin
  6. 6. Hint #2 the boom of video compatible devicesHint #2 the boom of video-compatible devices Connected TV Summit ‐ Orange ‐ @christopherufin
  7. 7. Insight TV in 2020Insight – TV in 2020 Eyes will shiftEyes will shift from Free-to-airfrom Free to air to Pay-TVto Pay TV & VOD Connected TV Summit ‐ Orange ‐ @christopherufin
  8. 8. Hint #1 ad supported TV is under pressureHint #1 ad-supported TV is under pressure Connected TV Summit ‐ Orange ‐ @christopherufin
  9. 9. Hint #2 quality content is shifting to premium servicesHint #2 quality content is shifting to premium services You get to watch this for free! Not this! Connected TV Summit ‐ Orange ‐ @christopherufin
  10. 10. Hint #3 IPTV & OTT pay video services to account for most of the growth of TVof the growth of TV Pay‐TV households, net additions or losses by primary platform,  Western Europe, 2013–2018 Connected TV Summit ‐ Orange ‐ @christopherufin Source: analysys mason
  11. 11. Insight TV in 2020Insight – TV in 2020 Piracy will bePiracy will be containedcontained Connected TV Summit ‐ Orange ‐ @christopherufin
  12. 12. Hint #1 convenience is a piracy killerHint #1 convenience is a piracy killer Connected TV Summit ‐ Orange ‐ @christopherufin
  13. 13. Hint #2 illegal file sharing can’t rival the convenience of TV EverywhereEverywhere Connected TV Summit ‐ Orange ‐ @christopherufin
  14. 14. Insight TV in 2020Insight – TV in 2020 Households will pay more for content Connected TV Summit ‐ Orange ‐ @christopherufin
  15. 15. Hint #1 VOD and sVOD are no substitutes they add upHint #1 VOD and sVOD are no substitutes, they add up UK expenditure on digital videop g Connected TV Summit ‐ Orange ‐ @christopherufin Source: Bain Creative UK report 2014
  16. 16. Hint #2 digital Pay TV to grow 5% per year in Western EUHint #2 digital Pay-TV to grow ~5% per year in Western EU Digital Pay‐TV revenue forecast, Western Europe 2013–2018Western Europe, 2013 2018 Connected TV Summit ‐ Orange ‐ @christopherufin Source: Strategy Analytics
  17. 17. S h t illSo, what will th f t l kthe future look lik ?like? Connected TV Summit ‐ Orange ‐ @christopherufin
  18. 18. Even more screensEven more screens Connected TV Summit ‐ Orange ‐ @christopherufin
  19. 19. TV set to become a very large monitorTV set to become a very large monitor Sources: Wikipedia Commons, www.planar.com 1980 1990 2000 2010 2020 Connected TV Summit ‐ Orange ‐ @christopherufin p p
  20. 20. The end of set top boxesThe end of set-top-boxes because placing the box on top of the screen will be increasingly difficult Connected TV Summit ‐ Orange ‐ @christopherufin
  21. 21. The set top box makes the smart TV smarterThe set-top box makes the smart TV, smarter Connected TV Summit ‐ Orange ‐ @christopherufin
  22. 22. 2014: STBs come in various shapes and styles2014: STBs come in various shapes and styles Connected TV Summit ‐ Orange ‐ @christopherufin
  23. 23. 2020: not a set top box a smart box is the hub for digital life2020: not a set-top box, a smart box is the hub for digital life Connected TV Summit ‐ Orange ‐ @christopherufin
  24. 24. 2020: a typical Pay TV service2020: a typical Pay-TV service PREMIUM CONTENT & MULTISCREEN SERVICES Premium channels zz Premium channels  with catch‐up Search &  recommendation zz Wide choice of  VOD, eST &  sVOD On‐demand  games Built‐in social  features Personal media  library A KILLER “FOLLOW-ME” STYLE TABLET NOW THE MAIN games y Connected TV Summit ‐ Orange ‐ @christopherufin USER EXPERIENCE CONTROL SCREEN
  25. 25. 2020 Why the OTT didn’t win2020 - Why the OTT didn t win Connected TV Summit ‐ Orange ‐ @christopherufin
  26. 26. 2020 What happens on Youtube stays on Youtube2020 – What happens on Youtube, stays on Youtube 350 million views 4 million channel subscribers but… only 150 000 cinema entries in 2013 Connected TV Summit ‐ Orange ‐ @christopherufin
  27. 27. thanksthanks @christopherufin Connected TV Summit ‐ Orange ‐ @christopherufin

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