Stephany Van Willigenburg - Google

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Presentation for MediaCom Engage conference, Edinburgh, 23/10/12

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Stephany Van Willigenburg - Google

  1. 1. Stephany van WilligenburgNew Products & Solutions –Google UK Google Confidential and Proprietary 1
  2. 2. Building BetterConnectionsthrough Mobile &Social Google Confidential and Proprietary 2
  3. 3. Google Hangouts & Google+ http://www.youtube.com/watch?v=y1Uv7as5ZmI Google Confidential and Proprietary 3
  4. 4. The world around us ischanging Google Confidential and Proprietary 4
  5. 5. Three mainreasons Google Confidential and Proprietary 5
  6. 6. SPEED of the UK will70 have 4G coverage by the end of 2013% Google Confidential and Proprietary 6
  7. 7. ACCESSibility averageTheprice of an entrylevel smartphonehas fallen to £83 Google Confidential and Proprietary 7
  8. 8. INFORMATION of UKs population44 visits price comparison sites% Google Confidential and Proprietary 8
  9. 9. Today’s consum is … different Google Confidential and Proprietary 9
  10. 10. Google Confidential and Proprietary 10
  11. 11. 1 Today’s consumer is CONNE CTED 2 Today’s consumer is EMPOWEFive Consumer REDTRENDS3 Today’s consumer is SAVVY 4 Today’s BUSY consumer is 5 Today’s consumer has high EXPECTAT Google Confidential and Proprietary 11
  12. 12. WHENEVER,WHEREVER48%Increase in time spent online in two years40%of all UK adults use 2+ devices to go online Of time spent online28%is via mobile Google Confidential and Proprietary 12
  13. 13. wwwUnderstandingthe value ofmobile Google Confidential and Proprietary 13
  14. 14. Applying the £600Kdesktop Q3model to InvestmentMobile: 10KThe right Orders @ £30approach? £300K ROI (-50%) Google Confidential and Proprietary 14
  15. 15. In- store Mobile Via phone conversion call s take new Cross device forms From apps On the mobile web Google Confidential and Proprietary 15*Source: Deloitte Digital 2012
  16. 16. Assigning Value to Mobile Conversions Considering all mobile conversion types £600K Q3 Investment60K 100K 10K 20K 190K Calls Direction App Total@ £3/call clicks Orders @ downloads conversions @ £2/click £30 @ £5/download £300 £780 K Google Confidential and Proprietary 16
  17. 17. WHAT SHOULD YOU BE DOING? Develop a cross platform digital strategy Ensure your customers have a great user experience across all platforms by developing mobile and tablet optimised sites Google Confidential and Proprietary 17
  18. 18. KEEPINGUP WITHTHETAB SYNCING INCONSUMECHROMEIn this age of multi-deviceRusage, we thought consumerswould find it useful if they couldquickly access their open tabsacross multiple devices. Google Confidential and Proprietary 18
  19. 19. Live Demo reference slides – Google Chrome cross device browsingGoogle.com/chrome Google Confidential and Proprietary 19
  20. 20. Live Demo – Google+ and Google chrome web experiments from mobile/ipad scan the qr codehttp://odem.chromeexperiments.com/LVeIWW Google Confidential and Proprietary 20
  21. 21. Google Confidential and Proprietary 21
  22. 22. Google Confidential and Proprietary 22
  23. 23. Live Demo – Social in Google Maps Google Maps results list can be filtered by preference. My colleague Chris is in my Google+ Circles so his review is instantly included. Google Confidential and Proprietary 23
  24. 24. Live Demo – 3D Maps Google Confidential and Proprietary 24
  25. 25. Google Confidential and Proprietary 25
  26. 26. Google Glass http://www.youtube.com/watch?v=9c6W4CCU9M4 Google Confidential and Proprietary 26
  27. 27. Thank you!Stephany@google.com@Svdubs Google Confidential and Proprietary 27
  28. 28. Google self driving cars Google Confidential and Proprietary 28

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