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Social Media 101 Final 070909

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Maven Communications
Maven Communications

A basic overview of social media networks and their value for business executives

BusinessTechnology
1 of 25
Social Media 101 A Tutorial for Executives www.mavenagency.com
[object Object],[object Object],[object Object],What is social media?
What is social media? ,[object Object],[object Object],[object Object]
What is Social Media? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Who uses Social Media? ,[object Object],[object Object],[object Object],[object Object],[object Object]
What do they use it for?
What are the benefits of Social Media? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Recommendations & Suggested strategies How can Executives use Social Media?
How can businesses use social media? Executive Positioning:   Demonstrate thought leadership and become an expert Sales and Marketing:  Post links to press releases, company news, relevant community news, speaking events Human Resources:  Prescreen candidates on LinkedIn; foster better internal communications through internal communities Market Research:  "Listen" and gain insight into trends or opportunities Community Relations:  Raise awareness for community relations projects and corporate giving initiatives
What are business uses for...? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Video, Presentation & Photo Sharing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Blogs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How to start a blog?
Linking Your Content RSS
RSS: Creating content RSS makes it easy to maintain social media ,[object Object],[object Object],[object Object],[object Object]
Example RSS Feeds ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Next Steps How do we get started?
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],How do we get started ? Do Your Homework:
[object Object],[object Object],[object Object],[object Object],[object Object],How do we get started ? Execute
Measurement ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],Tips for Social Media Success
Discussion Contact Rebecca Devine for more information : [email_address] or 267-546-9009

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Social Media 101 Final 070909

  • 1. Social Media 101 A Tutorial for Executives www.mavenagency.com
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  • 6. What do they use it for?
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  • 8. Recommendations & Suggested strategies How can Executives use Social Media?
  • 9. How can businesses use social media? Executive Positioning:   Demonstrate thought leadership and become an expert Sales and Marketing:  Post links to press releases, company news, relevant community news, speaking events Human Resources:  Prescreen candidates on LinkedIn; foster better internal communications through internal communities Market Research:  "Listen" and gain insight into trends or opportunities Community Relations:  Raise awareness for community relations projects and corporate giving initiatives
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  • 16. How to start a blog?
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  • 20. Next Steps How do we get started?
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  • 25. Discussion Contact Rebecca Devine for more information : [email_address] or 267-546-9009

Editor's Notes

  1. As of May 2009, it had more than 20 million registered users, spanning 150 industries.
  2. Success Tips:   Rotate bloggers for different perspectives Create a regular update schedule (one blogger per week?) Shape the conversation - determine key messages and share BPG's POV Generate awareness for the "softer side" of BPG Generate awareness of and share industry conference news and breaking trends via the blog