Research for Ideas Promotional Campaign

1. 
Research for ideas
A promotional campaign for the school
Christmas production for the Drama
Department
By Mason Chan 11D

2. Research Campaign
Look at the following blog http://uaddit.com/discussions/showthread.php?t=642
For each of the advertisements are using slightly unorthodox methods to get across their ideas
Consider No16. Life's too short. For jobsintown.com. ‘Life's too short for the wrong job.’

What ideas/product is the advertisement trying to convey?
Get the right job or the job that you desire, because life is too short, and once you are in a job that you never
wanted – you are just wasting your time.

What catches your attention?
What catches my attention is behind an ATM machine is an actual person working really hard, I guess stressing him
out.

How is it done?
It is done as a poster or a campaign to arouse people’s attention about changing to something that they like to do
before it is too late.

What makes this an effective promotion?
This makes an effective promotion, because the man working inside the ATM machine encourages people to start
anew with a job that they like.

3. Effective promotional Campaigns
Promotional Campaign
Promotional elements
Strategies for success
Breast Cancer Awareness
Pink Ribbon
World awareness week
Events (National & global)
Data portal – Webpage
Moral obligation to support charity
Celebrity endorsement
Instantly recognizable logo (pink ribbon)
The REFRESH Project
Pepsi Logo
World awareness signifying Pepsi known
worldwide
Instantly recognizable logo (Red, Blue,
White Ball)
Promote new idea that has a positive
impact on the society and community
Elf Yourself
Elf Yourself Logo (quite recognizable)
Uploading images of yourself, friends, or
loved ones -- then watching them dance as
Christmas elves
Interactive e-card
Viral Phenomenon
Becoming holiday tradition
The Man Your Man Could Smell Like
Old Spice Man (known worldwide, mainly
US)
The Old Spice Man debuted in a 2010 Super
Bowl ad, bringing humor, sex appeal, and
intrigue to a brand
Helped Procter & Gamble amass over 40
million views on YouTube and enjoy a 107%
increase in body wash sales within 30 days
of the campaign launch.

4. Promotional ideas for your event
Brainstorm the promotional elements and ideas you will include in your
promotional campaign for the school Christmas production for the Drama
Department
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Digital Banners and Posters
-
Emails and Notifications
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Posters and Banners posted in some parts of school
-
Post event on daily bulletin of school
-
A website based on the Christmas production
-
Spreading the word on social networking sites to people connected within Island
School or ESF

5. Summary of research

From this research create a blog post

Give it the title, “Elements of a successful promotional
campaign"

Write out your title making sure you include the WHAT,
WHO and PURPOSE in your title

Underneath write out 2-3 sentences describing WHY the
promotional ideas are needed

Label/Tag the post with the label, " Elements of a successful
promotional campaign "

Submit the URL of the blog post to the dropbox