Why's b2b marketing so boring?

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b2b lead generation and boring do not mix. Companies need to learn how to create engaging content. This simple presentation will explain how to do marketing lead generation using humor, thought leadership and story-telling.

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  • We just added the audio on 12/29/2010. Sorry for the delay.
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  • Can't hear the audio. Checked all my settings, and I can listen to other presentations. Too bad, looks like it could be interesting.
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Why's b2b marketing so boring?

  1. 1. Why’s B2B Marketing So Boring?
  2. 2. The Biggest Challenge in B2B Marketing Ho-Hum – not compelling
  3. 3. What do people like? <ul><li>To laugh or cry </li></ul><ul><li>A great story </li></ul><ul><li>To learn something unexpected </li></ul>Engage people with things THEY like.
  4. 4. Laugh or Cry
  5. 5. Laugh or Cry
  6. 6. Tell a Story
  7. 7. Learn something unexpected
  8. 8. But here’s what we find
  9. 9. In Summary <ul><li>Loosen up </li></ul><ul><ul><li>Laugh or cry </li></ul></ul><ul><ul><li>Good story </li></ul></ul><ul><ul><li>Learn something new </li></ul></ul><ul><ul><li>Talk Human </li></ul></ul><ul><ul><li>That’s what people really want. </li></ul></ul>
  10. 10. Presented by <ul><li>Jeff Ogden, the Fearless Competitor </li></ul><ul><li>President, Find New Customers </li></ul><ul><li>www.findnewcustomers.com </li></ul><ul><li>Follow us: </li></ul><ul><li>@fearlesscomp on Twitter </li></ul><ul><li>www.linkedin.com/find-new-customers on Linkedin </li></ul><ul><li>www.facebook.com/findnewcustomers on Facebook </li></ul>

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