2. What is marketing?
•The activities of a
business to establish
awareness.
•People need to know
you, like you and trust
you before they will buy
from you.
Resourced from:
www.themarketingcamp.wordpress.com
3. Objective of Promotion
• To move the
consumer from
“being aware” to
“buying.”
• To provide activities
that will
communicate merits
and convince http://www.ccswebline.net/img/advertising-
print_pix.jpg
customers to buy.
7. What are Social Networks?
• Online communities of
people who share
common interests and
activities.
• Users create a profile of
themselves.
• Describes their
interests, hobbies, age,
schools, employers.
• Used by businesses for
marketing, branding,
and customer relations.
8. Social Networking = Marketing
• Remember, people buy
from people they know,
like and trust . . .
• This type of marketing is
relationship-building at
its best.
• So building relationships
using social networking
is a fantastic marketing
tool!
9. Ways to Network Socially
Blogging
Podcasting
Facebook
Webinars
Twitter
Social Websites
YouTube
Email Marketing Linked In
Video (Youtube) Pinterest
Slideshare
11. Advantages of Blogging Disdvantages of Blogging
• Improves your visibility. • You need to do quite a bit
of writing.
• Builds your brand.
• Must be consistent.
• Keeps customers
informed. • It takes a lot of time.
• Allows for Search Engine • Blog posts are
Optimization (SEO). permanent.
• Builds traffic to your • Nasty personal remarks,
website. profanity.
• Collaboration within the • Disgruntled employees.
company.
• Competitors post
• Easily receive feedback. damaging content.
Bottom Line: Blogging is a great tool if you have the
time to tend it . . . if not, don’t create a blog!
12. • 845 million active users
• Accounts for 1 out of
every 5 page views on
the internet worldwide.
• 250 million photos are
uploaded to Facebook . .
. daily.
• 57% of users are female;
43% male
• 425 million mobile users
• The average Facebook
user spends 20 minutes
on the site per visit.
13.
14.
15. • 140 characters is
maximum length of a
tweet.
• 55 million tweets per day
(about 640 per second)
• Twitter’s search engine
gets 600 million queries
every day.
• Thursday and Friday are
the most active days.
• 10-11 pm is the most
active hour on Twitter.
16.
17. • YouTube exceeds 2
billion views per day.
• Average person spends
15 minutes a day on
YouTube.
• More video is uploaded
in 60 days than all 3
major US networks have
created in 60 years.
• Over 3 million people are
connected and auto-
sharing to at least one
social network from
YouTube.
• The first video uploaded
to YouTube was 19
seconds long.
18.
19. • 150 million users around
the world.
• 76% of all users have no
kids between the ages 0
and 17.
• 39% of all users make
over $100K a year; 69%
make at least $60K a
year.
• 68% of users are over
the age of 35.
• 74% of users have a
college degree.
20.
21. • Pinterest referrals spend
70% more money than
visitors referred from
non-social channels.
• Shoppers referred by
Pinterest are 10% more
likely to make a purchase
than those from
Facebook and Twitter.
• They will also spend 10%
more.
• What do they pin? Crafts,
gifts, hobbies, interior
design, fashion
collections.
• 50% of Pinterest users
have kids.
• 80% are women.
