Business models for open data Jonathan Raper CEO, Placr
Building open data business models <ul><li>Understand the economic fundamentals </li></ul><ul><li>Define the value-add </l...
Economic fundamentals <ul><li>Open data has no scarcity </li></ul><ul><ul><li>Everyone can get it: what gives you an advan...
Define the value-add <ul><li>Processing skills </li></ul><ul><ul><li>Data can be complex, high volume: needs expertise </l...
Get access <ul><li>Data release politics </li></ul><ul><ul><li>Official and unofficial releases </li></ul></ul><ul><li>Dat...
Build the right partnerships <ul><li>Partnership needed with </li></ul><ul><ul><li>Data creators </li></ul></ul><ul><ul><l...
Develop services <ul><li>Datastores </li></ul><ul><li>Web publication </li></ul><ul><li>Developer feeds </li></ul><ul><li>...
Package and price <ul><li>API hit </li></ul><ul><li>Ad revenue </li></ul><ul><li>App sales income </li></ul><ul><li>Custom...
placr.mobi open data business model Fees Analytics Integration with Other data feeds API Apps £££ Developers Ads Fees Cust...
Open data landscape in UK <ul><li>data.gov.uk has >40000 datasets </li></ul><ul><li>London DataStore has >500 datasets </l...
Open data apps galore http://data.london.gov.uk/datastore/inspirational-uses
Placr’s open data aggregation strategy <ul><li>Data-as-a-service offer </li></ul><ul><ul><li>Shortens time to market for d...
Contact <ul><li>http://www.placr.co.uk/ </li></ul><ul><li>[email_address] </li></ul><ul><li>@madprof </li></ul><ul><li>htt...
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Irish Software Association/ Open Data Bisiness Models

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Irish Software Association/ Open Data Bisiness Models

  1. 1. Business models for open data Jonathan Raper CEO, Placr
  2. 2. Building open data business models <ul><li>Understand the economic fundamentals </li></ul><ul><li>Define the value-add </li></ul><ul><li>Get access </li></ul><ul><li>Build right partnerships </li></ul><ul><li>Develop services </li></ul><ul><li>Package & price </li></ul><ul><li>Examples? </li></ul>
  3. 3. Economic fundamentals <ul><li>Open data has no scarcity </li></ul><ul><ul><li>Everyone can get it: what gives you an advantage? </li></ul></ul><ul><li>Sale properties determined by licensing terms </li></ul><ul><ul><li>Differences between OGL, CC-BY and public domain </li></ul></ul><ul><li>Distribution dependent on release platform </li></ul><ul><ul><li>Static= download; dynamic data needs a platform </li></ul></ul><ul><li>Authority of data depends on creator validation </li></ul><ul><ul><li>Does the owner ‘kitemark’ the data? </li></ul></ul><ul><li>Data creator set policies so you need to lobby them </li></ul><ul><ul><li>Business development in politics… </li></ul></ul>
  4. 4. Define the value-add <ul><li>Processing skills </li></ul><ul><ul><li>Data can be complex, high volume: needs expertise </li></ul></ul><ul><li>Packaging skills </li></ul><ul><ul><li>Providing data ‘as-a-service’ with SLA </li></ul></ul><ul><li>Integration capabilities </li></ul><ul><ul><li>Harmonising formats, aggregation </li></ul></ul><ul><li>Support </li></ul><ul><ul><li>Take over CRM from data creator </li></ul></ul>
  5. 5. Get access <ul><li>Data release politics </li></ul><ul><ul><li>Official and unofficial releases </li></ul></ul><ul><li>Data validation and QA </li></ul><ul><ul><li>Clean and dirty data </li></ul></ul><ul><li>Data take-on for open data </li></ul><ul><ul><li>Parsers, importers, database design… without help </li></ul></ul><ul><li>Aggregation challenges </li></ul><ul><ul><li>Input feed integration, real-time challenges </li></ul></ul>
  6. 6. Build the right partnerships <ul><li>Partnership needed with </li></ul><ul><ul><li>Data creators </li></ul></ul><ul><ul><li>Other open data users </li></ul></ul><ul><ul><li>Open data community </li></ul></ul><ul><ul><li>Open source community </li></ul></ul><ul><li>Partnership leads to market realignments </li></ul><ul><ul><li>Competition falls for access, increases for service </li></ul></ul><ul><ul><li>New market roles e.g. data aggregation </li></ul></ul>
  7. 7. Develop services <ul><li>Datastores </li></ul><ul><li>Web publication </li></ul><ul><li>Developer feeds </li></ul><ul><li>Web apps </li></ul><ul><li>Native apps </li></ul><ul><li>White label solutions </li></ul><ul><li>Consultancy </li></ul><ul><li>Technical authoring </li></ul>
  8. 8. Package and price <ul><li>API hit </li></ul><ul><li>Ad revenue </li></ul><ul><li>App sales income </li></ul><ul><li>Custom aggregation </li></ul><ul><li>Software components </li></ul><ul><li>SaaS/DaaS fees </li></ul><ul><li>All of the above! </li></ul>
  9. 9. placr.mobi open data business model Fees Analytics Integration with Other data feeds API Apps £££ Developers Ads Fees Customer Relationship enhancement Compilation, referencing & validation Delivery of data as-a-service Raw timetable & Real time data Updates, comments
  10. 10. Open data landscape in UK <ul><li>data.gov.uk has >40000 datasets </li></ul><ul><li>London DataStore has >500 datasets </li></ul><ul><li>Prime Minister’s letter on Open data June 2011 </li></ul><ul><li>Treasury Autumn Statement on data releases </li></ul><ul><li>Every Ministry has a Transparency Board </li></ul><ul><li>Budget 2012 Growth review </li></ul><ul><ul><li>Open data is one of only 6 areas being invested in </li></ul></ul><ul><li>Government merging all data agencies </li></ul><ul><ul><li>Public Data Group/ Data Strategy Board </li></ul></ul>
  11. 11. Open data apps galore http://data.london.gov.uk/datastore/inspirational-uses
  12. 12. Placr’s open data aggregation strategy <ul><li>Data-as-a-service offer </li></ul><ul><ul><li>Shortens time to market for developers </li></ul></ul><ul><ul><li>De-risks data handling challenges </li></ul></ul><ul><ul><li>Fixes the price: IPR, SLA & distribution </li></ul></ul><ul><ul><li>Commodifies data supply </li></ul></ul><ul><li>API as universal channel to market </li></ul><ul><ul><li>API source for all data services </li></ul></ul><ul><ul><li>API management is dashboard and billing tool </li></ul></ul>
  13. 13. Contact <ul><li>http://www.placr.co.uk/ </li></ul><ul><li>[email_address] </li></ul><ul><li>@madprof </li></ul><ul><li>http://www.slideshare.net/madprof </li></ul>

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