Use this simple guide to learn how to create, send, and track an awesome email newsletter, and build and maintain a responsive and engaged audience. If you have any questions at all, email us at support@madmimi.com!
2. Is Email Marketing Right For You? Consider These Facts:
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Ø More than one in five people worldwide use email. That's about 1.9 billion
people.
!
Ø For every $1 spent, $44.25 is the average return on email marketing
investment. (Experian)
!
This guide will help you complete your first email marketing campaign from start
to finish. We’ll cover:
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Ø Content: Design your first email newsletter from scratch
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Ø Contacts & Sending: Upload your email list and send out your mailing.
!
Ø Analytics: Track your email and understand the results of your campaign.
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Ø Maintenance & Growth: How to continue your email marketing regularly.
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If you need help with any topic along the way, send us an email. Our ebook also
works as a great companion guide, covering each topic in more detail.
Getting Started - An Overview
3. What You’ll Need:
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Ø Banner or logo - 590px wide, any length you want, but 200px works!
!
Ø Text & Images - Draft text on a single topic like an upcoming sale and find
a few images to compliment your words. If you can’t think of anything,
just use placeholder text for now.
!
Adding Content:
!
Ø Sign in to Mad Mimi and click compose
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Ø Upload all images and drag the banner
over to your email
!
Ø You’ll use a combination of “modules” to
place the rest of your images and text in
your email:
Email Marketing
Content - Creating Your Email
4. Ø Click any module and it appears in your email. Fill it with matching content.
!
Ø Keep adding modules until you’ve added
all of your text and images.
!
Designing Your Theme
!
Ø The theme is your email’s style. The
color of your backgrounds, borders, and
your font styles, sizes, and colors.
Email Marketing
Content - Creating Your Email
!
Ø Click the Theme tab (next to the image tab) to find all
theme options. You can use a pre-designed theme, or
customize your own.
!
Ø Once you’re happy with your email content and styles,
click save. We’ll return to the email content in a
moment. Now it’s time to focus on your email list!
5. What Is An Opt-In List And Why Does It Matter?
!
Ø Opt-in or permission-based email marketing means your contacts
gave you permission to email them. That means you specifically.
Purchased lists are always no good!
!
Ø Your email list should also be up-to-date. That means all contacts signed
up in the past 18 months, or you’ve been in touch with them in the past
18 months and have consistently removed bounces and unsubscribes.
!
These Guidelines Keep Your Emails Out Of The Spam Folder
!
Ø In order for your emails to arrive to the inbox, it’s important that you
follow the rules above.
!
Ø If contacts don’t recognize you, they'll mark your emails as spam.
!
Ø If your list contains "spam traps" or old email addresses that haven't
been accessed in years, ISP's also send your emails to the spam folder.
!
Ø There are no second chances, so you need to be aware from the start.
Email Marketing
Contacts - Opt-In Email Marketing
6. Email Marketing
Contacts - Adding Your Email List
Uploading Your Opt-In List:
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Ø Click on the Audience tab in Mad Mimi
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Ø Select the Add contacts button on the top right
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Ø Paste in your contacts, or upload a .csv file and
click “Add Contacts”.
!
Ø If contacts are stored in more than one place,
repeat the process until all groups are imported.
!
Ø To keep each list separate, click “Add to list”, then
“A New List” for each import.
Always Use Headers
!
“Headers” label your data so it’s easy to
read. They’re found in the top row of a
spreadsheet or csv. Make sure your file
has headers before importing!
7. !
!
!
Selecting Lists For Your Mailing:
!
Email Marketing
Sending - Selecting And Excluding Contacts
Ø Review the lists and contacts in your
audience area. If everything looks good,
you’re ready to send!
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Ø Click the Dashboard tab and select the send button.
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Ø A menu of all available lists will appear.
!
Ø Click the check mark next to all lists you want to include
in your mailing.
!
Ø Click the exclude button to prevent contacts in a list from
receiving your mailing.
!
8. Subject Title And From Address:
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Ø Click the details tab and fill in your from name and email. This is who your
readers see the email sending “from”.
!
Ø Use a human email address. It helps readers recognize you, helps your
email delivery, and gives readers the option to ask questions!
!
Ø Add your subject line. The best subject lines concisely describe the email’s
content and avoid excessive punctuation.
!
Ø Review your subject title and list selections on the right. When you’re ready,
click send!
v
Sending - Adding Your Subject Title And Sending Your Email
9. Email Marketing Stats:
Email Marketing
Analytics - Understanding The Basics
Ø Now that your email is sent, it’s time to track how
each contact received your mailing.
!
Ø The big 3 stats that best indicate the success of
your email campaign are:
1. Views
! Contacts that viewed your email. Aim for a view rate between
10%-25%, that’s the average for email marketing.
!
2. Clicks
! Contacts that clicked a link in your email. This total is typically
smaller than your view rate. Always place links visibly in your email
to drive traffic to your website!
!
3. Opt Outs
! Contacts that unsubscribed. It’s normal for your list to lose
subscribers over time (you’re gaining new contacts too), however, if
you see above 0.5% in unsubscribes, review your list and content.
!
10. Ø Stats like Bounces and Abuse Rates matter, but Mad Mimi helps manage those
contacts automatically.
!
Clean Your List Based On Reader Behavior:
Email Marketing
Maintenance - Using Stats To Keep A Healthy Email List
Ø Add all contacts that view an email during a certain time frame, like 6 months,
into one big list. Offer these regular readers special rewards, or promotions.
!
Ø Add all contacts that did not view an email during that time frame to a second
list. Send a special email asking these contacts to re-opt in.
!
Ø Try to get their attention and if that doesn't work, remove these email addresses
from your list. A contact that hasn’t viewed an email in 6 months probably isn't
interested in the next email either.
11. Ø The best way to grow your email list is with a sign up form, or webform, on
your website.
!
Creating A Sign Up Form:
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Ø In Mad Mimi, click the Webform link
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Ø Click Add a Webform
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Ø Select fields to include in the form
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Ø Link it to a list in your audience, then click save.
!
Ø Click Embed and copy and paste your code of
choice on your website.
Email Marketing
Growth - Email Sign Up Form
12. Ø Congrats, you now understand the basics of email marketing!
!
We’ve Covered How To:
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Ø Create, send, and track emails.
!
Ø Grow and maintain your email list
!
!
How To Continue On Your Own:
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Ø Work with what you’ve got - Use your first email as a template. Clone
the email, then simply update the existing format with new content.
!
Ø Maintain a schedule - Pick a regular interval for sending (like monthly)
then stick with it.
!
Ø Give yourself room to change everything - The more emails you send,
the more you’ll understand what works best for your business and your
customers. Use the knowledge to evolve your email marketing strategy!
Email Marketing
Maintenance - Sending Emails Regularly When You Don’t Have Much Time
13. !Ø Mad Mimi is an email marketing application that makes it simple and enjoyable
to create beautiful HTML email newsletters. Our easy-to-use platform helps you
create, send, and track your email campaigns, all from within the same
intuitive interface.
!
Ø We publish more in-depth content regularly on our blog, check it out!
!
Ø If you ever have any feedback, want more information about any topic, or want
to share your thoughts on email marketing in general, email us at:
support@madmimi.com.
Email Marketing
Mad Mimi Email Newsletters