Managing Search in een multiscreen wereld door Elja Polak

1. Friends of Search
Elja Polak – Head of Digital MEC

2. @eljapolak, professional nerd & Head
of Digital at
@MECnederland. LostBoys, UU, Publicis,
♥'s , ☮, Hal Lasko, triathlon, innovatie, C'borg,
eljapolak.nl
2

3. The three C’s:
Connect, Chaos, Content

4. THE EARLY WEB
WAS BUILT ON
DISCONNECTED
EXPERIENCES

5. WEARABLES ARE
ONLY JUST HEATING UP

6. THE NEXT GEN OF
WEARABLES FOCUS
ON AESTHETICS & UTILITY

7. BIOMETRICS
PROVIDE SECURITY
IN A WORLD OF
INCREASINGLY
DIGITIZED OBJECTS
BIOMETRICS WILL HELP
ESTABLISH TRUST IN
AN INCREASINGLY
DIGITIZED WORLD

8. 8
CLOSING THE LOOP:
OFFLINE WEBANALYTICS
VIEWSY.COM

9. WHERE DO YOU GO
WHEN YOU LOOK FOR
MUSIC, HOUSES,
FRIENDS, APPS?
9

10. 10
ARE WE REALLY
MEASURING WHAT WE
WANT TO MEASURE?
EFFECT IS MORE
RETARGETING & BRAND
KEYWORDS…

11. THE VISUAL
WEB BUILDS
BRANDS INTO
THE EXPERIENCE’S
CORE

12. “We are moving more and
more to a world of moments
that we share with eachother”

13. On TV with ad
In a second
100% reach
Device specific
targeting
Online video,
Facebook, SEA
and display

14. THE BATTLE FOR
SECOND SCREEN
ADVERTISING HAS
JUST BEGUN

15. Advertising assets need to go to next level
Cross platform, html5, mobile first
15

16. 3 things
1.
Denk cross platform
2.
Vertel een merkverhaal – ook in search
3.
Richt je op maximaliseren van momenten