Future of Web APIs:
The Social Cloud
  Kevin Marks
My generation draws
the Internet as a cloud
that connects
everyone.

       Kevin Marks   me
instead of having to navigate phone
lines from one computer to the
next, you could write programs as
though the net were j...
Connections between
  Computers -TCP/IP
         and
Web Documents -HTTP


Somebody Else's Problem Field
The younger generation
experiences it as
oxygen that supports
their digital lives.
child
         friend
         met
         co-resident




Andrew
Marks
My generation draws the Internet as a
cloud that connects everyone.
The younger generation experiences it as
oxygen that s...
URLs are
people too
Links are relationships
 friend         friend



      me      me

     rel=quot;mequot;
Social Graph API
Indexes public websites that are people
Shows the 'me' and 'friend' links between
them
Supports the open ...
Social Graph API
      finding me
  and my public friends
      on the web
but my friends
 are all here
Friends
           Activities
Data
OpenSocial
Take your Application to
where the people are
over 200 million people
OpenSocial
  People, Friends,
     Actions,
  Data in Context
Person info
Name
uid
photo
profile url
Person info
              A ge
Name               U RLs
uid           Books
photo
             Mo vies
profile url
        ...
Friends


 Viewer friends
Friends
  Owner friends
Friends
 Owner not a person?
Activities
   Things people
   do in your app
Data store
    data tied to
      people
Registration
Scaling
data tied to   Things people
  people       do in your app
Relationships
contact acquaintance friend
met co-worker colleague
co-resident neighbour child
parent sibling spouse kin me...
OpenSocial
  People, Friends,
     Actions,
  Data in Context
danah
        colleague
boyd    friend
        met
Brad          co-worker
              friend
Fitzpatrick   met
Of course you can’t ‘trust’ what
people tell you on the web
anymore than you can ‘trust’ what
people tell you on megaphone...
Working out the social politics
of who you can trust and why
is, quite literally, what a very
large part of our brain has
...
Trust
Friendship
 Context
The Social Cloud
OpenSocial         in your head
People, Friends,
                         Trust
   Actions,
             ...
Links and credits
http://globalnerdy.com/2007/07/23/kids-say-email-is-only-
for-talking-to-the-man/
http://www.flickr.com/p...
Further reading
Video version of this:
http://epeus.blogspot.com/2008/02/social-cloud.html
Social Graph API:
http://code.g...
Kevin Marks @ FOWA 08
Kevin Marks @ FOWA 08
Kevin Marks @ FOWA 08
Kevin Marks @ FOWA 08
Kevin Marks @ FOWA 08
Kevin Marks @ FOWA 08
Kevin Marks @ FOWA 08
Kevin Marks @ FOWA 08
Kevin Marks @ FOWA 08
Kevin Marks @ FOWA 08
Kevin Marks @ FOWA 08
Kevin Marks @ FOWA 08
Kevin Marks @ FOWA 08
Kevin Marks @ FOWA 08
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Kevin Marks of Google speaking at FOWA Miami 08

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Kevin Marks @ FOWA 08

  1. Future of Web APIs: The Social Cloud Kevin Marks
  2. My generation draws the Internet as a cloud that connects everyone. Kevin Marks me
  3. instead of having to navigate phone lines from one computer to the next, you could write programs as though the net were just one big cloud, where messages went in at your computer and came out at the destination one. colleague Tim Berners-Lee contact
  4. Connections between Computers -TCP/IP and Web Documents -HTTP Somebody Else's Problem Field
  5. The younger generation experiences it as oxygen that supports their digital lives.
  6. child friend met co-resident Andrew Marks
  7. My generation draws the Internet as a cloud that connects everyone. The younger generation experiences it as oxygen that supports their digital lives. The old generation sees this as a poisonous gas that has leaked out of their pipes, and they want to seal it up again
  8. URLs are people too
  9. Links are relationships friend friend me me rel=quot;mequot;
  10. Social Graph API Indexes public websites that are people Shows the 'me' and 'friend' links between them Supports the open XFN and FOAF standards Uses the standard Google crawler
  11. Social Graph API finding me and my public friends on the web
  12. but my friends are all here
  13. Friends Activities Data
  14. OpenSocial Take your Application to where the people are over 200 million people
  15. OpenSocial People, Friends, Actions, Data in Context
  16. Person info Name uid photo profile url
  17. Person info A ge Name U RLs uid Books photo Mo vies profile url Smoker
  18. Friends Viewer friends
  19. Friends Owner friends
  20. Friends Owner not a person?
  21. Activities Things people do in your app
  22. Data store data tied to people
  23. Registration
  24. Scaling data tied to Things people people do in your app
  25. Relationships contact acquaintance friend met co-worker colleague co-resident neighbour child parent sibling spouse kin me muse crush date sweetheart
  26. OpenSocial People, Friends, Actions, Data in Context
  27. danah colleague boyd friend met
  28. Brad co-worker friend Fitzpatrick met
  29. Of course you can’t ‘trust’ what people tell you on the web anymore than you can ‘trust’ what people tell you on megaphones, postcards or in restaurants. met co-worker Douglas Adams muse
  30. Working out the social politics of who you can trust and why is, quite literally, what a very large part of our brain has evolved to do. met co-worker Douglas Adams muse
  31. Trust Friendship Context
  32. The Social Cloud OpenSocial in your head People, Friends, Trust Actions, Friendship Data Context
  33. Links and credits http://globalnerdy.com/2007/07/23/kids-say-email-is-only- for-talking-to-the-man/ http://www.flickr.com/photos/platinum/6056978/ http://www.flickr.com/photos/thomashawk/416449908/ http://xkcd.com/c256.html http://jcmc.indiana.edu/vol13/issue1/boyd.ellison.html http://flickr.com/photos/scobleizer/2212387929/ http://www.flickr.com/photos/joestump/1845957929/ http://en.wikipedia.org/wiki/ Image:Pride_and_Prejudice_Character_Map.png http://www.cliffsnotes.com/WileyCDA/LitNote/Pride-and- Prejudice-About-the-Novel-Character- Map.id-147,pageNum-7.html brain - Leonardo Da Vinci
  34. Further reading Video version of this: http://epeus.blogspot.com/2008/02/social-cloud.html Social Graph API: http://code.google.com/apis/socialgraph/ OpenSocial: http://code.google.com/apis/opensocial/ danah boyd on Social network history: http://jcmc.indiana.edu/vol13/issue1/boyd.ellison.html Douglas Adams on the web and trust: http://www.douglasadams.com/dna/19990901-00-a.html XFN relationships: http://gmpg.org/xfn/11 Tim Berners-Lee on web and global graph: http://dig.csail.mit.edu/breadcrumbs/node/215

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