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MEC social media case Albert Heijn Hamsterweken

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MEC social media 2012 Creative concepts & content | Facebook Case: Hamsterweken on Facebook Client: Albert Heijn
Our challenge Hamsterweken is one of Albert Heijn’s most popular and recurring campaigns thanks to its likeable hamster characters and the campaigns offers and discounts. Our challenge was to get ‘Hamsterweken’ more top of mind on Facebook and create buzz prior to the national Hamsterweken campaign.
Tell me and I will forget, show me and I may remember, involve me and I will understand Confucius, social since BC 450
We organised a hamster take-over of Facebook In a very subtile way the hamsters took over Albert Heijn’s Facebook page beginning by nibbling the logo in the page’s profile picture. Although it almost looked like the page was hacked Albert Heijn fans very much appreciated the original and unique pre-anouncement of the Hamsterweken.
MEC social media case Albert Heijn Hamsterweken

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MEC social media case Albert Heijn Hamsterweken

  • 1. MEC social media 2012 Creative concepts & content | Facebook Case: Hamsterweken on Facebook Client: Albert Heijn
  • 2. Our challenge Hamsterweken is one of Albert Heijn’s most popular and recurring campaigns thanks to its likeable hamster characters and the campaigns offers and discounts. Our challenge was to get ‘Hamsterweken’ more top of mind on Facebook and create buzz prior to the national Hamsterweken campaign.
  • 3. Tell me and I will forget, show me and I may remember, involve me and I will understand Confucius, social since BC 450
  • 4. We organised a hamster take-over of Facebook In a very subtile way the hamsters took over Albert Heijn’s Facebook page beginning by nibbling the logo in the page’s profile picture. Although it almost looked like the page was hacked Albert Heijn fans very much appreciated the original and unique pre-anouncement of the Hamsterweken.