Hi. I am David Saad – founder & CEO of Luristic. I will be your speaker today and I will be talking to you about Rich User Experience (RUE). This presentation is brought to you by Luristic – where experience matters.
As you notice, the foundation of this adoption pyramid is “Technology”. An example would be browser technology that allows applications to be accessed through a browser. With a particular “Technology”, one can produce certain “Functions” such as reserving, purchasing, reviewing, and the like, which are examples of common functions performed in a webpage in a browser. Every function, such as reviewing for example, has number of different “Features” like rich text formatting, previewing, zooming, annotating, highlighting, printing, etc. Each “Feature” is presented by the manufacturer and executed by the user in a certain way that defines how users experience the usage of a feature. When a new technology is introduced, it grabs all the attention of the early adopters who are typically tolerant if the rest of the pyramid is still shaky – meaning that those early adopters are typically so excited about a new technology that they would be forgiving if the functions, the features, and the experience have not yet matured. As the technology matures, the distinguishing factor becomes the functions offered using a particular technology. As functions mature, the distinguishing factor becomes the features offered in a particular function. Finally, as features mature, the only distinguishing factor left is the user experience. So, when technology becomes a commodity that satisfies basic needs, user experience dominates. This phenomena occurs in every industry from cars to airplanes, from televisions to electronics, and from computers to the clouds on the web, and everything in between. So today, giving that the digital world has matured, I can confidently say that user experience is everything.
User experience applies everywhere and on all platforms including desktops, mobile devices, embedded appliances, games, and of course, the web.
User experience impacts almost all types of applications from enterprise to personal applications and everything in between. It certainly impacts all applications that involve user interaction, obviously.
User experience covers all aspects of an application including the taxonomy or information architecture, navigation, interaction, layout, aesthetics, animation, and special effects. All those items affect user experience, in one way or another, and to a certain degree or another.
User experience is holistic - it touches the front-end and the back-end of an application or a website. That means that user experience is not just limited to the obvious properties that directly touch users such as aesthetics, layouts, navigation, interaction, and the like, but also indirectly such as classification of information, responsiveness, availability, accessibility, scalability, security, etc.
User experience is a multi-disciplinary field that includes both arts and sciences. Thus, user experience calls for the left brain and the right brain to work together in harmony so that the total is greater than the sum of the parts.
User experience is very diverse with several specialties such as Information Architecture, graphical user interface design, interaction design, human factors engineering, and usability.
User experience is demanding because it requires many tasks such as user research, functional specifications, content requirements, interactive design, information architecture, interface design, navigation design, and visual design.
It’s no longer enough to have useful, functional, or even usable applications. Nowadays, applications must be beautiful and even desirable in order to be competitive. In addition, applications must be credible, trustable, and dependable. They must also be accessible, perusable, and searchable.
Desirable applications with rich user experience convert intrigued visitors into excited users, excited users into paying customers, and paying customers into loyal evangelists.
A rich user experience offers many benefits to all constituents including users, marketers, and programmers.
Finally, in case you’re interested in searching the web or the blogsphere, user experience is associated with those tags shown in a cloud format in this slide.
And as a final note, I would like to thank you for your time and your interest in Rich User Experience (RUE) – a very exciting field indeed. This presentation is brought to you by Luristic – where experience matters.
Rich User Experience (RUE) Brought to you by
When technology becomes a commodity that satisfies basic needs user experience dominates Adoption Pyramid 2 of 14
User experience applies everywhere Platforms Desktops Web Appliances Games Devices 3 of 14
User experience impacts almost all types of applications Applications 4 of 14 Professional Personal Enterprise Social Utilities
User experience covers all aspects of an application Aspects