Rich User Experience (RUE) Brought to you by
When technology becomes a commodity that satisfies basic needs user experience dominates Adoption Pyramid 2 of 14
User experience applies everywhere Platforms Desktops Web Appliances Games Devices 3 of 14
User experience impacts almost all types of applications Applications 4 of 14 Professional Personal Enterprise Social Util...
User experience covers  all aspects of an application Aspects <ul><li>Taxonomy </li></ul><ul><li>Navigation </li></ul><ul>...
Modules <ul><li>Front-End: </li></ul><ul><li>Aesthetics </li></ul><ul><li>Collaboration </li></ul><ul><li>Customization </...
Disciplines User experience is multi-disciplinary <ul><li>Arts: </li></ul><ul><li>Animation </li></ul><ul><li>Graphic </li...
Specialties User experience is diversified 8 of 14
Tasks User experience is demanding 9 of 14
Properties It’s no longer enough to have useful, functional, or even usable applications. To be competitive, applications ...
Conversion Loyal Evangelists 11 of 14 Intrigued Visitors Excited Users Paying Customers
Benefits <ul><li>Users </li></ul><ul><li>Higher satisfaction </li></ul><ul><li>Higher productivity </li></ul><ul><li>Highe...
Tags ActionScript ,  AJAX,  Design Consulting,  Design Experience,   Easy to use ,  Eye Tracking ,  Flash, Flex,   Graphic...
Rich User Experience Presented by Dr. David Saad Chairman & CEO – Luristic [email_address] Brought to you by Luristic  – e...
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Rich User Experience Presentation by Luristic

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This presentation describes the elements of Rich User Experience

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Rich User Experience Presentation by Luristic

  1. 1. Rich User Experience (RUE) Brought to you by
  2. 2. When technology becomes a commodity that satisfies basic needs user experience dominates Adoption Pyramid 2 of 14
  3. 3. User experience applies everywhere Platforms Desktops Web Appliances Games Devices 3 of 14
  4. 4. User experience impacts almost all types of applications Applications 4 of 14 Professional Personal Enterprise Social Utilities
  5. 5. User experience covers all aspects of an application Aspects <ul><li>Taxonomy </li></ul><ul><li>Navigation </li></ul><ul><li>Interaction </li></ul><ul><li>Layout </li></ul><ul><li>Aesthetics </li></ul><ul><li>Animation </li></ul><ul><li>Special Effects </li></ul>5 of 14
  6. 6. Modules <ul><li>Front-End: </li></ul><ul><li>Aesthetics </li></ul><ul><li>Collaboration </li></ul><ul><li>Customization </li></ul><ul><li>Interaction </li></ul><ul><li>Layout </li></ul><ul><li>Motion </li></ul><ul><li>Navigation </li></ul><ul><li>Personalization </li></ul><ul><li>Sound </li></ul><ul><li>Special effects </li></ul><ul><li>Usability </li></ul><ul><li>Back-End: </li></ul><ul><li>Database architecture </li></ul><ul><li>Efficiency </li></ul><ul><li>Fault-Tolerance </li></ul><ul><li>Integrity </li></ul><ul><li>Load Balancing </li></ul><ul><li>Privacy </li></ul><ul><li>Reliability </li></ul><ul><li>Responsiveness </li></ul><ul><li>Scalability </li></ul><ul><li>Security </li></ul><ul><li>Taxonomy – Information Architecture </li></ul>User experience is holistic It touches all modules 6 of 14
  7. 7. Disciplines User experience is multi-disciplinary <ul><li>Arts: </li></ul><ul><li>Animation </li></ul><ul><li>Graphic </li></ul><ul><li>Motion </li></ul><ul><li>Sound </li></ul><ul><li>Special effects </li></ul><ul><li>Sciences </li></ul><ul><li>Behavioral Science </li></ul><ul><li>Human Computer Interaction </li></ul><ul><li>Human Factor Engineering </li></ul><ul><li>Interactive Design </li></ul><ul><li>Usability </li></ul><ul><li>Cognitive Science </li></ul><ul><li>Computer Science </li></ul><ul><li>Information Science </li></ul>7 of 14
  8. 8. Specialties User experience is diversified 8 of 14
  9. 9. Tasks User experience is demanding 9 of 14
  10. 10. Properties It’s no longer enough to have useful, functional, or even usable applications. To be competitive, applications must be beautiful and even desirable. 10 of 14
  11. 11. Conversion Loyal Evangelists 11 of 14 Intrigued Visitors Excited Users Paying Customers
  12. 12. Benefits <ul><li>Users </li></ul><ul><li>Higher satisfaction </li></ul><ul><li>Higher productivity </li></ul><ul><li>Higher motivation </li></ul><ul><li>Higher loyalty </li></ul><ul><li>Higher usage </li></ul><ul><li>Higher usability </li></ul><ul><li>Higher conversion </li></ul><ul><li>Higher referral </li></ul><ul><li>Lower rejection </li></ul><ul><li>Lower need for support </li></ul><ul><li>Lower need for training </li></ul>Rich user experience offers many benefits to all constituents <ul><li>Marketers </li></ul><ul><li>Faster time to market </li></ul><ul><li>Stronger competitiveness </li></ul><ul><li>Higher and quicker adoption </li></ul><ul><li>Deeper trust </li></ul><ul><li>Memorable brand </li></ul><ul><li>Higher loyalty </li></ul><ul><li>Higher sales and profits </li></ul><ul><li>Lower costs </li></ul><ul><li>Longer shelve life </li></ul><ul><li>Higher ROI </li></ul><ul><li>Programmers </li></ul><ul><li>Shorter development cycle </li></ul><ul><li>Lower development costs </li></ul><ul><li>Longer product shelve life </li></ul><ul><li>Higher satisfaction </li></ul>12 of 14
  13. 13. Tags ActionScript , AJAX, Design Consulting, Design Experience, Easy to use , Eye Tracking , Flash, Flex, Graphical User Interface (GUI) , Human Computer Interaction (HCI) , Immersive, Information Architecture, Information Science , Interface, Intuitive, JavaFX, Javascript, Look & Feel, Ontology , OpenLaszlo, Persona , Prototype , Rich Internet Applications (RIA) , Rich Interactive Applications (RIA), Rich User Experience, Script, Silverlight, Usability, Usability Engineering , Usability Testing, User Experience, User Interface (UI), User Interface Evaluation , User friendly , User Interface Design , Taxonomy , User Research , UX , Visualization , Wireframe. Common words and expressions 13 of 14
  14. 14. Rich User Experience Presented by Dr. David Saad Chairman & CEO – Luristic [email_address] Brought to you by Luristic – experience matters www.Luristic.com

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