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47Line PriorityEngine

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47Line PriorityEngine

  1. 1. PriorityEngine f(Our Cloud Expertise) = (Your Business Success)n
  2. 2. 47Line – Team Overview Team Behind 47Line – Team working in the cloud computing domain for the last 5 years – Has built a successful cloud consulting business (one of the top 15 AWS partners globally) in the past – Nasscom IT Innovator & EMERGE Leader Awards in previous venture – 300+ combined months of in-depth cloud experience – Proven thought leadership in cloud-based architecture and design – Close relationship with AWS senior management with early access to products f(Our Cloud Expertise) = (Your Business Success)n
  3. 3. PriorityEngine - Overview - Safeguards backend system from excess load and holds all additional load in scalable infrastructure - Continuously Throttles traffic based on the capacity of your backend system - Ensures that all user requests are processed in an orderly fashion - Protection against website crashes / poor user experience during excessive load - Allows prioritization of high-value users and transactions - Prevents revenue losses (e.g. from site / cart abandonment) f(Our Cloud Expertise) = (Your Business Success)n
  4. 4. During A Campaign Content Distribution Network Page Cache Servers VPN Web Servers Checkout Service Product Catalog Cache Search Engine VPN Payment Gateway E-commerce Application Product Catalog & Persistent Session DB Customers & Orders Database f(Our Cloud Expertise) = (Your Business Success)n Email & Notifications Order Pipeline Services
  5. 5. When people rush in… Content Distribution Network Page Cache Servers Order Processing System starts getting stressed VPN Web Servers Checkout Service Product Catalog Cache Search Engine VPN Payment Gateway E-commerce Application Product Catalog & Persistent Session DB Customers & Orders Database f(Our Cloud Expertise) = (Your Business Success)n Email & Notifications Order Pipeline Services
  6. 6. …and finally Content Distribution Network Page Cache Servers Order Processing System becomes unavailable VPN Web Servers Checkout Service Product Catalog Cache Search Engine VPN Payment Gateway E-commerce Application Product Catalog & Persistent Session DB Customers & Orders Database f(Our Cloud Expertise) = (Your Business Success)n Email & Notifications Order Pipeline Services
  7. 7. Excessive load on the Backend System Leads to – – – – – Outages / Reduced Availability Poor customer experience Customer drop-offs and unsold inventory Adverse publicity Diminished campaign impact f(Our Cloud Expertise) = (Your Business Success)n
  8. 8. Recent Examples… f(Our Cloud Expertise) = (Your Business Success)n
  9. 9. Enter PriorityEngine Cloud based user traffic streamlining solution f(Our Cloud Expertise) = (Your Business Success)n
  10. 10. Highlights • Scalable system built ground up for modern apps and runs on AWS • Adaptive Streamlining based on real-time utilization / performance signals • Priority Queuing based on user classification • Integrate Once and turn on / off as required • Multiple integration models • Intuitive Dashboard for real-time monitoring and management of user traffic • Ongoing and post-campaign analytics for site and application optimization f(Our Cloud Expertise) = (Your Business Success)n
  11. 11. PriorityEngine – Integration Models • URL Redirection • JavaScript f(Our Cloud Expertise) = (Your Business Success)n
  12. 12. PriorityEngine – Integration Models • URL Redirection • Fully customizable Waiting Lounge / Interstitial Page • Automated queue management • JavaScript • Real time status updates to end users • Form data management and submission to destination f(Our Cloud Expertise) = (Your Business Success)n
  13. 13. PriorityEngine – Integration Models • URL Redirection • JavaScript • Queue and Workflow Management API • Full control or full automation as desired • Status updates available as data or posted to identified section on page • Integrate once and queue only when needed Pass-through service when queuing is not needed f(Our Cloud Expertise) = (Your Business Success)n
  14. 14. Value Proposition Drop-in solution to throttle heavy or unpredictable load. Multiple integration options including via simple JavaScript Safeguards core backend infrastructure Helps turn an adverse situation into a positive customer experience f(Our Cloud Expertise) = (Your Business Success)n Ensures 100% successful transactions and sale of planned inventory
  15. 15. PriorityEngine - Illustrative outcomes • Reduction in average time to purchase / checkout • Significant reduction in median wait times • Improved conversions via transaction / user prioritization • Improved campaign flexibility - designated traffic capacity for targeted campaigns • Efficient infrastructure usage – no underutilization from site problems f(Our Cloud Expertise) = (Your Business Success)n
  16. 16. www.47Line.com Paddy Raghavan Co-Founder paddy@47Line.com +91-9886288707 f(Our Cloud Expertise) = (Your Business Success)n

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