Formula 1 at Circuit of The Americas

1. 2013 AUSTIN FAN FEST DIGITAL MEDIA NETWORK
POWERED BY ZEPHYR MEDIA
2012 United States Grand Prix: Winner, Sports Business Daily “Sports Event of the Year”.
The warm welcome we’ve had
has been fantastic, and I think this
is probably one of the best, if not
the best grand prix we’ve had all
year...
“
Lewis Hamilton
Winner ATX F1 2012

2. ZEPHYR MEDIA INC, Digital Media Partner
for the 2013 Austin Fan Fest, offers a unique
advertising opportunity via multiple state of the
art digital video screens throughout this
prestigious international event.
As motorsport fans and party goers from across
the USA as well as travellers from more than 50
countries come to celebrate the 200mph race
for the crown of F1 World Champion.
FORMULA 1 IS TRULY A WORLD PARTY
The festival is what surprises me.
I didn’t think it would be nearly this
busy all weekend. Honestly this is
bigger than Speed Street in Charlotte.
This is impressive.
“
Jason Hines, Activation Manager
Red Bull Racing
PUT YOUR MESSAGE ON POLE POSITION!
ZEPHYR MEDIA INC. phone: +1 214 396 9696 mail: sales@zephyrmedia.net

3. COMPELLING DIGITAL NETWORK FEATURES
4-Day Event (Thursday Nov 14th – Sunday Nov 17th)
Across 9 Blocks of Historic Downtown Austin.
Race Day Attendance Second Only to The British Grand Prix at
Silverstone.
Downtown Celebration FREE to The Public and Motor Sport Fans
alike.
A Captive, Engaged Audience with Extended Dwell Times.
Interactive Exhibits, Displays from Formula 1 Teams, Show
Cars and Race Simulators.
Oklahoma State at University of Texas Football Game.
Texas Memorial Stadium, Nov. 16th
Second Year Event/Brand Awareness and Momentum.
Enhanced Live Music/Entertainment/Experiential Programming.
Large Outdoor Concerts - Live Music Acts.
All the ingredients were there to make the inaugural
United States Grand Prix in Austin one of the most highly
attended, most festive and most exciting races of the 2012
Formula One season. A three-day Formula One fan festival
that included music, activities and other entertainment
opened the event to more than racing fans, something few
other series’ sites have accomplished.
“
Brad Spurgeon
Journalist, The New York Times
ZEPHYR MEDIA INC. phone: +1 214 396 9696 mail: sales@zephyrmedia.net

4. TARGETED AUDIENCE DEMOGRAPHICS
There’s clearly a lot of wealth in this area,
and obviously it’s a huge college town. On top
of that, it’s well known for its music scene.
The combination of the technological side, the
educational side, the entertainment side means
that it’s an appealing place for people to come
and visit..
“
Nick Fry, CEO
Mercedes F1
ZEPHYR’S Digital Media Network
enables advertisers to reach a
targeted and engaged audience.
Advertising at the AUSTIN FAN FEST
2013 presents an opportunity to
reach the highest earning motorsports
fans, local Texans and travellers from
across America and the world.
45% REST OF USA
29% AUSTIN
19% TEXAS
11% INTERNATIONAL
12% 18-24
36% 25-34
20% 35-44
19% 45-54
13% 55+
47.8% under 35 years old
Highest earning fans in motorsports
51% HHI $100 - $200,000+
8% under $25,000
10% $25,000 - $49,000
31% $50,000 - $99,000
26% $100,000 - $149,000
13% $150,000 – $199,000
12% $200,000 +
$58.9 million spent on
shopping and entertainment
during Formula1 Week
(Texas Economic Impact Study)
89% domestic
AVERAGE FAN
EVENT SPEND:
$ 732
$ 848
FOOD & DRINK
SHOPPING &
ENTERTAINMENT
$1580
22%
FEMALE
78% MALE
ZEPHYR MEDIA INC. phone: +1 214 396 9696 mail: sales@zephyrmedia.net

5. HIGH IMPACT DIGITAL MEDIA
Advertisers benefit from ad exposure across the entire 2013 AUSTIN
FAN FEST Digital Media Network.
5 state of the art Digital Screens.
All 5 screens are located at highest footfall points throughout the
AUSTIN FAN FEST for maximum exposure.
Downtown Austin had closed off several blocks and set up an
F1 Fan Fest. It reminded me of the NFL Experience that’s put on
with the Super Bowl.
“ Johnny Dub
Journalist, Gaslamp Ball
At 627 square feet it’s probably bigger than your first apartment.
With spectacular 720p resolution, this HD Video Unit brings
maximum impact.
16:9 video format maximizes image size and clarity.
Elevated 16’ from ground level for enhanced viewing potential.
Viewable day and night, Plug and Play inputs.
Four 12’ x 9’ Mega Screens (4:3 Format)
360 degree adjustable for maximum audience reach.
Audiences can see advertisers messages in full wide-screen.
Elevated 18’ from ground level for maximum viewing potential.
Viewable day and night, Plug and Play inputs.
One 33’ x 19’ Jumbo Screen (16:9 Format)
Largest mobile true HD Screen in United States
Because of the impressiveness of the track and the festival you
are all putting on, this is in the top three Grand Prix races, right up
there with Montreal and Singapore.
“ James Clark
Director Int’l Sports, PUMA
Multiple Exposure
ZEPHYR MEDIA INC. phone: +1 214 396 9696 mail: sales@zephyrmedia.net