Final draft strategic businessproposaltemplate w_ibookrefnew718-2

Strategic Business Proposal 1 of 28
Strategic Business Proposal
For
Daytona International Speedway
For: Daytona International Speedway
1801 W International Speedway Blvd, Daytona Beach, FL 32114
Prepared By: Glenn Thomas
Sixto Cabrera
William Lee
Instructor Name: Annie Quaile

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Table of Contents
Strategic Business Proposal 1
For 1
Daytona International Speedway 1
Executive Summary 4
Organizational Challenges 5
Proposed Solution 5
2: Environmental Scanning 6
Internal Analysis 6
Company Overview 6
Organizational Strengths 6
Organizational Weaknesses 6
Financial Standings 7
Customers 7
Collaborators 8
Competitors 8
Business Climate 8
Industry Trends 9
3: Strategy Formulation 10
Operations 10
Sales, Marketing, & Distribution 10
Marketing Mix 10
Legal 11
Legal Factors 11
4: Proposal Budget & Projections 12
Sales Projections 12
See Appendix 5 12

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Project Budget 13
5: Strategy Implementation 13
Timeline & Key Milestones 13
Year 1 13
Year 2 14
Year 3 15
See Appendix 8 15
6: Future Plans 16
Long-term Opportunity & Development Plans 16
7: Appendices and References 17
References 17
Appendices 19
Appendix 1: Promotion Analysis 19
NASCAR LOWEST RATING 19
Appendix 2: ISC Annual Revenue 20
Appendix 3: Sample Poster 21
Appendix 4: Promotion Analysis 22
Appendix 5: Sales Expenses Graphs 23
Appendix 6: Year 2 Expenses 24
Appendix 7: Year Three Expense 25
Appendix 8: Estimated Budget 26
Appendix 9: Estimated Income 27
Appendix 10: Annual Profits Loss Summary 28

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Introduction
Executive Summary
For the past decade, the International Speedway in Daytona Florida has been the leading facility
(ISC.com, 2018). Daytona International Speedway started out as the leading stock car racing venue,
they have since expanded into thirteen other racing properties. Although the International Speedway
is a major pillar in the world of racing, they also have their challenges. Low attendance from the
18-29-year-old demographic and low television viewership are some of the issues the International
Speedway faces. The major issue we address in this proposal is bringing a new event to the
International Speedway.
We propose bringing a Formula Drift competition to the Daytona International Speedway. There are
many ways Formula drift and the International Speedway each other. Some benefits we outline in our
proposal are, the opportunity to add new revenue streams, exposure to new potential sponsors, and
new ways to engage fans through social media platforms.
The future for is very bright and consistently growing. We have found a way to merge a strong history of
success from the Daytona International Speedway with the emerging Formula D Drifting
Championship. The opportunities presented are for the future partnership of the two entities to create
one of the most explosive engaging experiences that fans will want to rave about to their friends and
family.

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1: Challenges & Solutions
Organizational Challenges
Daytona International Speedway has experienced a decline in attendance and television viewership
and is looking for other events they can bring to the speedway. Forbes contributor David Caldwell
writes that viewers between the ages of 18-49 which make up 20% of the Speedway viewership are
losing interest (Caldwell D,2018, Forbes). Tv by the numbers shows a 6% decline in viewers 18-49 and
in October 2018 the international speedway saw its lowest ratings which indicated a loss in viewership
(2018, tvbythenumbers.com). Scheduling and broadcast times have also played a part in the decline of
race interest. Forbes and NBC both reported that when aired at the same time as a sporting event the
Daytona 500 race experienced its lowest ratings, showing that viewers choose to watch a sporting
event over the stock car racing event (Caldwell d.,2018, Forbes). The Daytona international speedway
is now looking to see what other events can be brought to Daytona to increase their fan base and
increase event attendance to the Speedway venue.
Proposed Solution
Our proposed solution to increase the event attendance at the Daytona International Speedway and
increase interest in the speedway venue is to host a Formula Drift event. Formula Drift after fifteen
years of hosting exciting drifting experiences is looking to expand their extreme motorsport to the
grandest stage of them all the Daytona International Speedway. Hosting a drift event at Daytona
International Speedway benefits both organizations. For Daytona, ISC Formula drift brings a fan
demographic of 76% males and 24% females ages 18-29. Formula drift average attendance in America
is 15,000 -20,000 fans (2018, formulad.com). Formula Drift also boost an online viewership of
2.1million unique visitors each race. Formula drift host eight races a year and averages 1.25 million
each race giving a total of 10.2 million of revenue each year (2018, formulad.com). Ways the Daytona
ISC can benefit is a 50/50 profit share split by hosting this event with Formula Drift. This works as an
added advantage since Daytona and Formula D share the same Toyota Sponsor. Another benefit is
Daytona can leverage the Formula D fans and convert them to NASCAR fans by providing a welcoming
motorsport experience at the Daytona ISC venue. Also, the online participation that Formula D brings
can be leveraged and monetized on social media adding an additional revenue stream for the Daytona
ISC. The event is more than a competition, it’s a race that includes judging from stands filled with fans
who cheer or jeer the drivers” (orlandosentinel.com, 2018). Hosting a Formula Drift event at the
Daytona ISC is a great solution to the challenges the ISC has been faced with. Formula drift adds the
target audience and viewership that has declined for the ISC and presents a new opportunity to gain
new fans, sponsors, and social media monetization to increase revenue. Approving our proposal to
host a Formula drift competition at the Daytona ISC is a positive step to capitalize on future profits
Drifting to the Daytona ISC.

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2: Environmental Scanning
Internal Analysis
Company Overview
The International Speedway Corporation, (“ISC”) was founded in 1953. The ISC is the leading promoter
of motorsport entertainment in the United States(isc.com,2018). The ISC owns their own food and
beverage company called “AmeriCrowne”, radio broadcast, retail, dining, and entertainment facility
called “One Daytona” located directly across the street from the speedway venue. Daytona ISC has
position themselves to provide a quality motorsport experience for all who attend and visit their
venue. Their vision is to be the leader in motorsports entertainment by providing superior, innovative
and thrilling guest experiences (ISC.com, 2018).
Organizational Strengths
Some strengths the Daytona ISC presents include ownership of 13 tracks to host a variety of motor
sporting events. The ISC is expanding to create an ultimate fan experience with their own app, retail
stores, hotels, restaurants, and location. The ISC is active on social media such as YouTube. This is a
great environment to host a Formula D event, the ISC venue is equipped with all the components to
host a Formula D event with any major changes. Also, the ISC has acquired sponsorships from Toyota
which also sponsors Formula D Drifting. This provides a common beneficial ground for each party to
partner with each other for the Daytona Drift championship
Organizational Weaknesses
Weakness present in the Daytona ISC are, the ISC does not currently monetize on social media. This is a
missed opportunity to increase revenue and connect more with the target demographic. According to
Pew research center, 88% of male and females ages 18-29 use social media platforms at least 45% of
each day. Criteo reports that 52% of male and females ages 18-29 uses Snapchat and Instagram while
55% uses Facebook and 23% uses twitter. Formula D has an online viewership of 2.1 million whom they
engage with via social media platforms. Daytona has to opportunity to engage and interact with these
fans by hosting a Formula D competition at the ISC venue. Also, there was an 18% drop in ratings and a
20% drop in viewership of the Talladega race in May 2018. The 2016 race at Talladega had a 4.0
national rating, with 6.7 million viewers. So, in just two years, the race lost two million of 6.7 million
viewers a 30% plunge’. (The same race 10 years ago drew nine million viewers, incidentally.) (Caldwell,
Forbes,2018)

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Financial Standings
The ISC derives approximately 89 percent of its revenues from NASCAR-sanctioned racing events
(ISC.com, 2018). The International Speedway Corporation Nasdaq Stock (ISCA) is trading at $43.80 as of
Sunday, September 30, 2018(yahoo finance,2018). With a reported annual profit of $329 million US
Dollars. The ISC revenue increased 1.5% to $671.4 million compared to $659.1 in 2016 and $645.3 in
2015(Yahoo,2018) {see appendix 2}.
Formula drift audience consists of male and female with an age range of 18-29-year-old. Also,
“Formula Drift has the most viewed live stream in the world, catering to more than 2.5M fans annually.
The series is also featured on CBS Sports in the USA and distributed globally by IMG Media, reaching
more than 400M households” (LexisNexis, 2018). According to Zoom Info Formula Drift has a reported
revenue of $10,200,000 USD, and has broken an attendance record for the sport with over 200,000 in
attendance for 2018 race in Singapore (Wong, LexisNexis,2018) While both entities have shown some
success, rating for the ISC races have dropped to a record low while Formula D Drift is still growing. A
partnership between the two companies could prove to be very beneficial to both parties.
Customers
Customer/target demographic for this event would be predominantly male between the ages of 18
and 29. They also love to attend car events, participate in car events, build their own drift cars or just
love to drive. The majority of customers/target market reside in the Orlando, West palm beach and
Gainesville Daytona area. In terms of what the target audience benefit and drivers/drifters benefit with
a new venue to practice and show off their skills to get better. While the audience benefits in watching
how others drift and get to see their favorite drifters while staying safe and not watching illegal drifting
or racing and risk getting in trouble. According to Babita Persaud, an interviewee said “There will
always be drivers, said 19-year-old drifter David Brolliar, who don't care whether their addiction to
adrenaline is a fatal attraction.
Who are drivers?
At Orlando Speed world, the drivers start arriving at sundown for the monthly event. Most are men 18
to 30. They talk about heel-and-toe shifting, power slides, and limited slip differentials. They describe
their cars in code: "91/240" refers to the year (1991) and model (240)” (OrlandoSentinel.com, 2018).
Whether it be as a driver/drifter or an audience/fan they want to continue drifting and going to drift
events in the area and do it in safe areas. They travel from speedway to speedway just to watch and
participate.

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Collaborators
To host such an event involving a popular growing motorsport big sponsors and partners will be taking
part to offer both in-kind for the drivers and the venue or monetary incentives for the venue and
winners of the event. Partners and sponsors such as BC Racing and Enjuku Racing who sponsor a host
of professional drifting events and minor amateur events. Enjuku and BC Racing are companies that
manufacture and distribute suspension parts for certain cars BC offers for a variety of vehicles while
Enjuku only offers for old Nissan cars which are the cars most used in drifting. Both BC Racing and
Enjuku Racing are Florida based more specifically Orlando based. According to the Enjuku Racing site
“Enjuku Racing Parts, LLC is excited to announce our Title Sponsorship and Support for Alec Hohnedell
Racing. Alec has been a part of the Enjuku Racing family for many years, we are very happy to be able
to continue this journey with Alec in the coming 2016 Formula Drift Pro 1 Series” (Enjuku Racing.com,
2018). Enjuku also sponsors the top names in Formula drift which can serve as a big asset in a
partnership and expand on opportunities for NASCAR and Daytona International Speedway.
External Analysis
Competitors
The ISC is one of the largest owners of major motorsports themed entertainment facilities based on
revenues, the number of facilities owned and the number of motorsports themed events promoted.
Racing events compete with other professional sports such as football, basketball, hockey, and
baseball, as well as other recreational events and activities. ISC events also compete with other racing
events sanctioned by various racing bodies such as NASCAR, the American SportBike Racing
Association, Championship Cup Series, United States Auto Club (“USAC”), Sports Car Club of America
(“SCCA”), IMSA, Indy Car Series, ARCA and others, many of which are often held on the same dates at
separate motorsports entertainment facilities. These factors contribute to declined attendance and
viewership of ISC events. This year in September 2018, NASCAR race had a lower rating among adults
18-34 (0.15) than a 3 AM ET edition of NFL (Paulsen, SMW,2018). See Appendix 1
Business Climate
Political & Regulatory
One of the struggles in dealing with regulations and politics is they are continuously changing. Not only
are there government regulations but NASCAR regulations that must be followed. For government
regulations, there are laws on taxation. On top of that the legislation on wages. One of the top and
most important issue with NASCAR is the safety regulation that companies are required to meet in the
industry of stock car racing. These are just a few that affect businesses.
Economic
The Economic aspect of Daytona is that it is growing with a median household income of just over
$29,000 and the major cities around it range from $5,000 to $20,000 more per household. In 2015 with
a population of 64,105. Daytona graduated 9,340 students who meet the target market for our
audience. Over 10% of their population received degrees. Daytona’s market is the younger audience.
With the new idea, it will bring audiences from Orlando with a population of over 200,000, Miami with
a population of over 400,000 and Jacksonville with a population of over 800,000. With more and more
people going to school and getting better-paying jobs with those degrees.

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Social & Cultural
One of the main factors that affect Daytona is the Demographics and getting the potential to attract
the main target market found there. Another is grabbing the interest of that audience. Pushing the
audience to be Entrepreneurial can create participation in events.
Technological
Mobile apps are affecting all industries even in the industry of stock car racing. The new technology is
helping in making it easier to offer products. Technology is creating an impact on the cost structure in
the industry and value in the servicing sector.
Industry Trends
Business Opportunities
With the sponsors and partners brought along with hosting a drifting event at Daytona International
Speedway, NASCAR would open a door full of opportunities one of those being the purchase of
Orlando Speed World. This would be huge for NASCAR; with this purchase, they could have a NASCAR
practice track for beginners or host special amateur competitions while bigger events are hosted in
Daytona. Along with the purchase or Orlando Speedway comes the audience of those who go to
Orlando Speedway to drift and Drag race. They would also own one of the favored tracks in the Florida
Orlando area. This would bring audiences from around Florida along with giving NASCAR access to
events that Orlando Speed World hosts such as test and tune events and themed drag races. According
to orlandospeedworld.org website “This was only made possible with our recent partnership with
Neurolace – their company brought the Aventador to the event and had it specifically wrapped for the
event” (Orlando Speedworld.org, 2018). With the purchase of Orlando Speed World NASCAR opens
doors for expansion into new markets with new sponsors and new events that bring in a new
demographic in an area where car culture and car events are abundant.
Business Threats
Economic and other lifestyle conditions such as illiquid consumer and business credit markets
adversely affect consumer and corporate spending thereby impacting revenue, profitability. Changes in
consumer behavior such as deferred purchasing decisions and decreased spending budgets adversely
impact cash flow visibility and revenues. For example, the significant economic deterioration that
began in fiscal 2008 and the Great Recession significantly impacted the areas of business, revenues of
the ISC during those times (ISC.com,2018).
In addition, the ISC growth strategy includes investing in certain joint venture opportunities. The ISC
has a total of approximately $86.2 million as of November 30, 2017, in equity investments. The ISC
exerts significant influence on the investee but does not have effective control over the investee. The
equity investments add an additional element of risk where they may not advance the business
strategy of the ISC or they do not render a satisfactory return on our investment. It may also take
longer to receive the full ROI benefits from these equity investments, or the ROI may ultimately be
smaller than anticipated. These events could harm the financial condition of the ISC.

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3: Strategy Formulation
Operations
Our plan does not introduce any foreign details to Formula D Drift or Daytona Speedway. Year one will
have an impact on the marketing, ticketing, and public relations department for both entities involved.
Formula D Drift will be utilizing the Daytona International Speedway in a venue rental capacity.
Marketing and promotional efforts will be collaborative between the Formula D’s marketing
department and the Daytona ISC marketing department. Ticketing, talent acquisition, and sponsorship
will also be handled by Formula D. Staffing for concessions, security, and maintenance will be provided
by the International Speedway for an agreed upon fee. For years two and three there will be a 50/50
revenue share negotiated, whereas the two entities will work together to increase the event appeal to
fans and grow attendance. For the Formula Drift event, the judges will come from Formula D. Track
setup will be a joint effort of both entities. The marketing department will work together to promote
from both sides to increase event attendance.
Sales, Marketing, & Distribution
Marketing Mix
The Formula Drift Daytona event will have three different three ticket prices. Based on the average
ticket prices on Formula Drifts website, Grandstand seating tickets will sell for $45 dollars and parking
will be $10 dollars. Next, we have our Trackside seating tickets that will be located along turn one will
cost $85 dollars along with $10-dollar parking. Finally, the V.I.P experience tickets will cost $200 dollars
and the parking will be free for these ticket holders. The ticket prices for the regular entry and the
trackside ticket prices were decided on by the average price that Formula Drift prices their grandstand
and trackside ticket entries (Formula Drift.com). This allows for Formula Drift to have the same ticket
pricing, even though it is a new venue, along with having similar seating to the other venues Formula
Drift uses. The V.I.P ticket pricing was taken from the average price for NASCAR tickets to remain
consistent with the fan experience that the ISC offers during motorsports events. Formula Drift will
follow suit in offering an upscale quality experience for fans to rave about to their friends and family.
The Formula D Takes Daytona event will be distributed in several ways. One of the ways it will be
distributed is on broadcast television. Formula Drift currently broadcasts their content on CBS for all
the world to see and will use the same distributor for the Formula Drift Takes Daytona event. Formula
Drift will also be distributed on the on-demand service “Motor Trend On-Demand”. According to
Formula Drift News “Formula DRIFT has signed a two- year deal with Motor Trend On-Demand (MTOD)
to distribute Formula Drifts’ television content from the CBS Sports Network” (Formula
Drift.com,2016). Formula Drift now can stream their content to Pay-Per-View which gives not only the
sport of drifting exposure but the venue exposure as well especially into the Pay-Per-View market.

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Formula Drift will also include print media to reach those that may not use social media. Using posters
and flyers that will be posted on college campuses in the Daytona, and Orlando area and also car parts
retailers. The same poster will be shared and posted digitally on Formula Drift and Daytona
International Speedway's websites. See sample social media poster below in Appendix 4. Being able to
promote on the Daytona ISC website allows both entities the chance to capitalize on the opportunity
to engage fans to raise brand awareness and attract new advertisers. Daytona ISC can also capitalize on
the opportunity to convert Drift fans into stock car racing fans. According to the Formula Drift news
article see Appendix 3 for the graph from the article, 11% of the Formula Drift fan base has been to a
Daytona 500 event which means that fans share a common ground with other motorsports. This brings
exposure to both the venue along with Formula Drift.
Other motorsports events such as the Daytona 500 have had celebrities help endorse/promote by the
likes of Fox however, Formula Drift can help promote for both their event and Daytona by utilizing
their own drivers to promote the event on their social media and utilize their own social media. This
helps reach the different immediate fans that Formula D and their drivers have on social media that
increase brand awareness and a lot of venue exposure. Along with promoting on social media like the
Daytona 500, Formula drift can have celebrities help endorse and promote events on the broadcast
network CBS the home network of Formula Drift and where their events are broadcasted on. This also
allows not only Formula drift but also Daytona International Speedway benefit from broadcast
television exposure.
Legal
Legal Factors
During a meeting with the International Speedway directors, our team was informed that the
International Speedway upon booking an event, secures all proper permits and licensing necessary to
host that event on their property. The Formula Drift takes Daytona event will not need any special or
new licensing or permits that would seem uncommon from other racing events. The Formula D event
at the Daytona will require noise permits and licensing agreement for the event sponsors and social
media distribution. The contracts for year one will be that of venue rental for which formula d would
provide their own insurance. During the second year, contracts will be renegotiated to include a 50/50
revenue share for Formula Drift and the International Speedway. Year two and year three will establish
the groundwork for a partnership between Formula Drift and the International Speedway.
One major concern for Formula Drift takes Daytona event at the speedway is underage drinking.
Controls such as identification check for the purchase of alcoholic beverages, onsite policed
supervision, and flagging attendees that are minors. These controls will be in place to discourage
underage drinking and identify any person that would attempt to engage in such illegal activity.

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4: Proposal Budget & Projections
Sales Projections
The Formula Drift Takes Daytona event that we plan to hold at the Daytona International Speedway is
currently projected to make a revenue of $1.25 million. Starting Year two with a projected 15,000
tickets sold. 10,000 of those tickets being basic entry level tickets selling at $45. Also, 4,500 trackside
tickets will sell at $85 and 500 VIP tickets will sell for $200. With the success of year two, we anticipate
a 15% growth for year three. With that in mind, we will slightly raise entry tickets an additional $10,
trackside tickets will go up an additional $15 and VIP tickets will bump up an additional $25. The same
will occur with year 3. But with year 3 we are also expecting to grow 37.5% from year 2 because we will
add a second day to give options to the fans of Formula Drifting. In all three years, the number of
tickets for VIP and Trackside will stay the same based on space available. Except in year 3, the second
day will add an additional 500 tickets to VIP and 1500 tickets to Trackside ticket sales. By limiting
merchandise to 20% of each year’s attendance it will guarantee the success in the selling of the
merchandise.
See Appendix 5

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Project Budget
When it comes to the budget we are putting into consideration at least 12 vital employees to the
success of this event 2 of whom are account executives that run the operations of this event annually
which will cost $38,000 a year will an additional $2,000 every year and the 10-guest services staff who
will help to run the event and ensure its success with their $1,000 raise each year. The rest will be
relied on from volunteers. With the purchase of Computers, chairs, Desks, garbage bins and other
minute office supplies in the first year, the other years will have smaller budgets set aside to maintain
all equipment and furniture. An investment of purchasing a car that is typically used in drifting and
used to promote the specific event as it is driven around to catch the eyes of drifting fans. Other
charges that will occur is insurance on the vehicle and all the utilities to run the day to day operations
to prepare for the yearly event. With marketing, we will have some fixed costs that we will not be able
to change but with some marketing tactics like Online advertising, we will be able to save money as
each year passes due to popularity in the event. Some of the marketing tactics we will use is Facebook
ads, Drifting Life Magazine Ads, billboards and flyers. See appendix 8,9,10 for budget outline chart.
5: Strategy Implementation
Timeline & Key Milestones
Year 1
At the start of 2019 Formula D will start the negotiations with the International Speedway to host the
Formula Drift takes Daytona championship to take place in the year 2020. Since this will be a first-time
Drift event for Daytona, negotiations will be for venue rental. Once a date is confirmed, an
announcement will be made utilizing the social media platforms held by Formula Drift and Daytona
International Speedway. Nine months prior to the event, vendor and new sponsorship agreements will
be finalized. Six months before the event cross-branded marketing campaigns will begin. Tickets will
become available to purchase three months prior to the drift event in Daytona. Social media and
advertising ramp up and ticket sales push will occur one month prior to the event. The following two
months will begin fan interaction and engagement through social media platforms and championship
recaps.

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Year One
1 year until Championship drift
Agreement for venue rental and event date. Event announcement
and planning starts.
9 months Deadline for vendor and new sponsorship agreements
6 months Cross branded marketing campaigns begin
3 month Ticket sales start
1 month Social media and ticket sales push
See Appendix 6
Year 2
One year before the 2021 Formula Drift takes Daytona championship negotiations will begin between
Formula Drift and the Daytona Speedway, to host the championship event with a 50/50 revenue share
format. Ten months before event negotiations will be concluded and announcements will be made for
event dates. Year two will add a second day to the drift championship, the second day will be a college
day to increase attendance. Nine months before vendor and sponsorship agreements will be
concluded. Six months prior to the event marketing campaigns will start. Three months prior to the
event ticket sales will start, followed by the one-month marketing and sales ramp up. The two months
following will be fan interaction through social media platforms and event recap.
Year Two
2 months after the event Fan engagement on Social Media platform and event recap
See Appendix 7

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Year 3
Year three will aim to break attendance records and create long-standing partners. Planning will begin
one year prior to event date, with an announcement made at the end of negotiations. Vendor and
sponsorship agreements will be finalized nine months prior to the event. Marketing campaigns will
begin six months prior to the event. Tickets will go on sale three months prior to the event. There will
be a marketing push to increase ticket sale to sell out venue one month prior to event kick off. After
the event has taken place there will be fan engagement on the social media platforms to recap the
event and build excitement for the next event.
Year Three
2 months after the event Fan engagement on Social Media platform and event recap
See Appendix 8

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6: Future Plans
Long-term Opportunity & Development Plans
This partnership has the ability to grow and transform into a largely attended event for the Daytona
International Speedway. One way to achieve this is to make this a recurring event. Daytona has many
motorsport events but is not open to all motorsports. The Daytona International Speedway can
capitalize on this opportunity to expand its brand into a growing race culture such as Formula Drift. By
approving this proposal Daytona ISC can turn their declining audience gap around with the motorsport
that the target demographic of 18-29-year-old are already supporting.
The Daytona International Speedway could use this opportunity to engage with the local colleges to
become a major partner for this and future events. To achieve this, we are proposing to reach out to
the local college to support the Formula Drift Takes Daytona event. A college-themed day gives more
incentive for the target demographic of college students ages 18-29 to become hooked on the
experience the speedway provides. According to Pew Research males and females ages, 18-29 spend
at least 23 hours a week on their cellular device. Nielsen reports that millennials engage more with
entities that engage with them over social media. Daytona Speedway can leverage their current app to
engage more with the college demographic and then monetize the connection made with the college
demographic. This builds a stronger relationship with the community and in turn, builds a stronger
Daytona International Speedway.
For our future plans and considerations, we are looking at making this event a 50/50 profit sharing
event. We also are looking to add an additional day that will allow us to create a concert experience
aspect to it and gain other sales opportunities. I want to thank you for reaching the finish line with us.
So, Drift into the future and don’t become the blockbuster of motorsports.

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7: Appendices and References
References
Annual Reports (September 30, 2018) ISC annual report, Retrieved from:
www.internationalspeedway.com
Billboards. (n.d.). Retrieved October 7, 2018, from
https://www.bluelinemedia.com/billboard-advertising
David Caldwell May 2, 2018; Forbes: NASCAR fans are racing away from the sport even faster.
Retrieved from: https://www.forbes.com
Daytona International Speedway Salaries. (n.d.). Retrieved October 7, 2018, from
https://www.glassdoor.com/Salary/Daytona-International-Speedway-Salaries-E1418051.htm
D, F. (2016, August 3). Formula DRIFT Signs Content Distribution Deal with Motor Trend OnDemand.
Retrieved October 7, 2018, from http://news.formulad.com/tag/motor-trend-on-demand/
D, F. (2014, August 24). Formula DRIFT Releases Comprehensive Fan Study. Retrieved October 7,
2018, from http://news.formulad.com/tag/demographics/
Enjuku Blog, September 29,2018; Enjuku racing parts to be a title sponsor for Alec Hohnadell 2016
formula drift pro season. Retrieved from: https://www.enjukuracing.com
How Custom Ink's Pricing Works. (n.d.). Retrieved October 16, 2018, from
https://www.customink.com/prices
(n.d). Retrieved October 7, 2018, from
https://ticket.vendini.com
(n.d.). Retrieved October 16, 2018, from
https://www.admitoneproducts.com
(n.d.). Retrieved October 16, 2018, from
https://www.wholesalehats.com

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Orlando Speed World, September 30, 2018; Orlando speed world, Retrieved from:
www.orlandospeedworld.org
Persaud, B. November 1http://www.vendini.com3,2007; Orlando area drifting drivers burn rubber,
cops don’t mind. Retrieved from: www.orlandosentinel.com
The Loneliest Number: NASCAR Hits New Low. (2018, September 26). Retrieved September 30, 2018,
from http://www.sportsmediawatch.com/2018/09/nascar-ratings-lowest-years-richmond/
Wong, L, September 18, 2018, 2018 race draws 263,000 fans 2nd-highest turnout in its history,
Retrieved from: www.lexinexis.com
Zoom Company Information. September 2018: LexisNexis Academic. Web. Date Accessed: 2018/10/07.

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Appendices
Appendix 1: Promotion Analysis
NASCAR LOWEST RATING

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Appendix 2: ISC Annual Revenue

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Appendix 3: Sample Poster

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Appendix 4: Promotion Analysis
(Formula Drift.com, 2014)

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Appendix 5: Sales Expenses Graphs

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Appendix 6: Year 2 Expenses

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Appendix 7: Year Three Expense

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Appendix 8: Estimated Budget

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Appendix 9: Estimated Income

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Appendix 10: Annual Profits Loss Summary

Final draft strategic businessproposaltemplate w_ibookrefnew718-2

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