Kicking it up a notch (strategically) in social media

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Kicking it up a notch (strategically) in social media

  1. 1. Kicking it up a notch (strategically)with social media!By Red Shoes PR
  2. 2. Generate content that gets your target audience toparticipate in an online conversation … get them to shareinformation about themselves! Who doesn’t love to talkabout themselves?What works
  3. 3. • Royal Caribbean FB pageEngage!
  4. 4. A picture says a thousandwords
  5. 5. Local beauty
  6. 6. More local beauty
  7. 7. Nicely done Bridgewood!
  8. 8. • Business, Travel, Cross Promotion and more on their Pinterest pageSettle Inn & Suites
  9. 9. • #wisconsin #wisconsindells #wisconsinstatefair #wisconsinbadgers #wisconsinlife #wisconsinriver• #uncoverToronto promotion from Four SeasonsInstagram
  10. 10. • Push, push, push … always promoting your businessWhat doesn’t work
  11. 11. • The same thing over and over again becomes a major turnoffEnough already!
  12. 12. • Out-of-touch posts or comments• For example, election night and a company posts something about their product or service that has nothing to do with the conversation at handYou said what? When?
  13. 13. • What are they looking for?• What words do they use?• What common pain points do they experience?Get inside youraudiences’ head!
  14. 14. • Social media takes time• It takes work• You get out what you put into itDon’t sit back and thinksocial media is a silverbullet
  15. 15. • Goal: Increase Company Revenue for next year focusing on convention business• Strategy: Utilize online tools to create brand awareness of XYZ hotel in Fox Cities• Content strategy: Showcase community assets, conduct proactive outreach to organizations online, research point personLet your biz plan be yourguide to social mediastrategy
  16. 16. • Collaborate with other community partners, showcase each other on social media platforms … cross promote!• When one wins, we all winCollaboration
  17. 17. Try something different,get uncomfortable!
  18. 18. • Hotel offers robot art based on guests’ sleeping patterns!• Huge Facebook hit!What?
  19. 19. • And the survey says!• According to Olery surveyWhy hotels need tocare about theirreputation
  20. 20. • More than 20% of travel browsing happens on a mobile device• Be creative• We live in a transparent world• Take care of your guests in person and they’ll take care of you onlineThings to keep in mind
  21. 21. • #bullymovie campaign• Become a #jetsetterFOR INSPIRATIONALPURPOSES!

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