Kicking it up a notch (strategically) in social mediaPresentation Transcript
Kicking it up a notch (strategically)with social media!By Red Shoes PR
Generate content that gets your target audience toparticipate in an online conversation … get them to shareinformation about themselves! Who doesn’t love to talkabout themselves?What works
• Royal Caribbean FB pageEngage!
A picture says a thousandwords
More local beauty
Nicely done Bridgewood!
• Business, Travel, Cross Promotion and more on their Pinterest pageSettle Inn & Suites
• #wisconsin #wisconsindells #wisconsinstatefair #wisconsinbadgers #wisconsinlife #wisconsinriver• #uncoverToronto promotion from Four SeasonsInstagram
• Push, push, push … always promoting your businessWhat doesn’t work
• The same thing over and over again becomes a major turnoffEnough already!
• Out-of-touch posts or comments• For example, election night and a company posts something about their product or service that has nothing to do with the conversation at handYou said what? When?
• What are they looking for?• What words do they use?• What common pain points do they experience?Get inside youraudiences’ head!
• Social media takes time• It takes work• You get out what you put into itDon’t sit back and thinksocial media is a silverbullet
• Goal: Increase Company Revenue for next year focusing on convention business• Strategy: Utilize online tools to create brand awareness of XYZ hotel in Fox Cities• Content strategy: Showcase community assets, conduct proactive outreach to organizations online, research point personLet your biz plan be yourguide to social mediastrategy
• Collaborate with other community partners, showcase each other on social media platforms … cross promote!• When one wins, we all winCollaboration
Try something different,get uncomfortable!
• Hotel offers robot art based on guests’ sleeping patterns!• Huge Facebook hit!What?
• And the survey says!• According to Olery surveyWhy hotels need tocare about theirreputation
• More than 20% of travel browsing happens on a mobile device• Be creative• We live in a transparent world• Take care of your guests in person and they’ll take care of you onlineThings to keep in mind
• #bullymovie campaign• Become a #jetsetterFOR INSPIRATIONALPURPOSES!