The document provides tips for using social media strategically to engage audiences and increase business. It recommends generating content to get people to share information about themselves, using images and location-specific hashtags. Both consistent posting and trying new tactics are advised. Collaboration with other local businesses and focusing content on community assets are also suggested as effective strategies. The document stresses that social media requires ongoing work to see results.
Kicking it up a notch (strategically) in social media
1. Kicking it up a notch (strategically)
with social media!
By Red Shoes PR
2. Generate content that gets your target audience to
participate in an online conversation … get them to share
information about themselves! Who doesn’t love to talk
about themselves?
What works
8. • Business, Travel, Cross Promotion and more on their
Pinterest page
Settle Inn & Suites
9. • #wisconsin #wisconsindells #wisconsinstatefair
#wisconsinbadgers #wisconsinlife #wisconsinriver
• #uncoverToronto promotion from Four Seasons
Instagram
10. • Push, push, push … always promoting your business
What doesn’t work
11. • The same thing over
and over again
becomes a major
turnoff
Enough already!
12. • Out-of-touch posts or comments
• For example, election night and a company posts
something about their product or service that has nothing
to do with the conversation at hand
You said what? When?
13. • What are they looking for?
• What words do they use?
• What common pain points do they experience?
Get inside your
audiences’ head!
14. • Social media takes time
• It takes work
• You get out what you put into it
Don’t sit back and think
social media is a silver
bullet
15. • Goal: Increase Company Revenue for next year focusing
on convention business
• Strategy: Utilize online tools to create brand awareness of
XYZ hotel in Fox Cities
• Content strategy: Showcase community assets, conduct
proactive outreach to organizations online, research point
person
Let your biz plan be your
guide to social media
strategy
16. • Collaborate with other community partners, showcase
each other on social media platforms … cross promote!
• When one wins, we all win
Collaboration
18. • Hotel offers robot art based on guests’ sleeping patterns!
• Huge Facebook hit!
What?
19. • And the survey says!
• According to Olery survey
Why hotels need to
care about their
reputation
20. • More than 20% of travel browsing happens on a mobile
device
• Be creative
• We live in a transparent world
• Take care of your guests in person and they’ll take care
of you online
Things to keep in mind