The document discusses how to build a brand community on social networks. It recommends finding an authentic story and voice, engaging influencers to spread conversations, and focusing discussions on relevant topics to attract and keep community members engaged over time. Managing the community involves choosing broad, interesting discussion topics and being prepared to thoughtfully respond to both positive and negative feedback.

1. Bright Lights, Big Community.
Building Around Your Brand
Cassie Boorn

2. About Me

8. Brands on Social Networks
• Create a purpose
• Create a plan

9. Telling a Story
Finding Your Voice

10. Twenty Something Letter Project
• Find Your Story
• Engage
Influencers
• Conversation
Trickles down

11. GoGo World Wide Day of Play
• Find Your Story
• Engage Influencers
• Conversation
Trickles Down

12. Building a Community
Finding Your People

13. Stories of Hope
• Find a Community
• Choose a relevant
conversation
• Bring them into your
brand

14. Thank You Mom
• Find a Community
• Choose a relevant
conversation
• Bring them into your
brand

15. Managing a Community
Keep ‘em with you

16. Keeping them around
• Choose a broad topic
• Keep it interesting
• Find new ways to engage

17. What if they hate me
• Prepare, prepare, prepare.
– Thank, address and open a conversation
• Outline your rules.
– Read skittles
• Respond accordingly.

18. Questions?
Connect with Me:
www.cassieboorn.com