3#1Go Where Your Audience IsAs the world of social media continues to expand, focus on where your audience is and work on those sites efficiently.
4 #2 Google+ Is Sticking AroundHaving just past the 62 millionth user mark and a prediction of 400 million users by the end of 2012, Google+ is here to stay. Don’t make your page a carbon copy of your Facebook. Expect a more enhanced Google Analytics as Google tries to fix questions about ROI. Google Hangouts allows groups of people to chat, view live streaming videos and share content together.
5#3 Facebook Timeline for Business •Companies must think more about the story of their history and how to tell it to customers. • Can subscribe to •Large cover photos gives it the look of a website •Not able to just hide problematic posts by pushing them down •Verizon Wireless
6 #4 Be Flexible, FastThe constant changing of social media =• Real-time responses to people are vital• Using creativity to take advantage of current trends and pick up on the marketing opportunities they create. This requires having the right infrastructure in place, so employees know which social media opportunities add value to the company and its customers.
7#5 New Social Media Platforms Emerging platforms like QR codes and Pinterest can be utilized for business >Affinity Health System
#6 Photo & Video Will BlossomPhoto and video-based social interaction will continue togrow with the powerful cameras on smartphones.Enables followers to see and feel the world through the eyesof another.Respond in a timely manner
9 #7 Mobile Websites Check to see how your website looks on a phone at howtogomo.comBusinesses aren’t going to survive without beingwhere customers are at – on their smart phones.Give customers info, customer service, coupons,reward cards and access to your website at all times
#8 The Year of the AppsApps give someorganization to thechaos of constantlystreaming informationCompanies that createapps and widgets fortheir own information arebenefitting customersand promoting thebusiness at the sametime
#9 Blogging is still going strongBlogs have been asuccessful platform forthe last few years andwill continue to grow inpopularityPosition yourself as aleader in your industry bygiving your organizationa voicePlace an importanceon engagement!Find your niche and ownit! (Bassett)
#10 Social Media Is Not the end all, 12 be allSocial media won’t replace the need for human contactAlthough being online can drive up new business, the power offace-to-face networking can never be forgotten.
#11 Facebook’s New Insights Facebook has changed it’s insights to include a range of analytics that tell how your content is resonating with customers and where those customers are coming fromYou can view:- Audience Demographics- # of people who’ve talked about yourcompany- # of people who’ve seen yourmessage- Details of how well a post was received- How likely a person is to share a post- How you reached people-# of unique visitorsRed Shoes Insights 13
Have a social mediacrisis plan in placebefore there’s a needfor oneMake the plan availableto all employees
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