Learn about the Agency Influencer program including how LinkedIn and Mumbrella will support you as an Agency Influencers along the journey to finding your voice as a publisher on LinkedIn.

1. LinkedIn 2016 Agency
Influencer Program
Lara Brownlow
Head of Agencies ANZ
LinkedIn
#InAgency

2. Why?
ONE
We work in one of the most fun,
creative and exciting industries in
the world. Fact.
FOUR
This program will give you the
tools you need to take control of
your professional image and find
your voice in the industry
TWO
It’s an ever changing and dynamic
environment with lots to read,
share and discuss.
THREE
A big chunk of our lives is spent at
work, and the reputation we build
for ourselves and our companies
should be a high priority.
#InAgency

3. The Program
Using key data points LinkedIn
will measure how well you use
LinkedIn to build your reputation
and that of your agency
Monthly
guides will
be shared
along with
leaderboards
on our
microsite and
through the
trade press
Program will last 5
months and
culminate in an
awards dinner for
the top 10
Influencers
One Agency
Executive will be
named LinkedIn’s
2016 Agency
Influencer of the
year!
LinkedIn Australian Agency
Influencer Program
#InAgency

4. 4
LinkedIn Agency Influencer
Tracking Methodology
‘Passive’ activity
Profile views (10%)
Connections (10%)
Skills endorsements (10%)
Publishing activity
Publishing frequency (20%)
Page views of articles (10%)
Engagement of articles (15%)
Social activity
Share frequency (15%)
Engagement of shares (10%)
Based on these metrics & weights, an aggregate Influencer
Score will be calculated. Winners will be named on a
monthly basis and at the end of the competition
#InAgency

5. If you needed extra incentive…
The 2016 Australian Agency
Influencer of the year will win:
• All expense paid trip to New York for 2 people valued at $11,000 dollars
• VIP access to LinkedIn New York office
• A day with the LinkedIn team in New York
• Photo shoot for a professional headshot for your LinkedIn profile
• Celebration dinner with LinkedIn Australia leadership team
• Mentorship opportunity with LinkedIn and Mumbrella
You
could be
here!
#InAgency