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LinkedIn Agency Influencer of the Year Program


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Learn about the Agency Influencer program including how LinkedIn and Mumbrella will support you as an Agency Influencers along the journey to finding your voice as a publisher on LinkedIn.

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LinkedIn Agency Influencer of the Year Program

  1. 1. LinkedIn 2016 Agency Influencer Program Lara Brownlow Head of Agencies ANZ LinkedIn #InAgency
  2. 2. Why? ONE We work in one of the most fun, creative and exciting industries in the world. Fact. FOUR This program will give you the tools you need to take control of your professional image and find your voice in the industry TWO It’s an ever changing and dynamic environment with lots to read, share and discuss. THREE A big chunk of our lives is spent at work, and the reputation we build for ourselves and our companies should be a high priority. #InAgency
  3. 3. The Program Using key data points LinkedIn will measure how well you use LinkedIn to build your reputation and that of your agency Monthly guides will be shared along with leaderboards on our microsite and through the trade press Program will last 5 months and culminate in an awards dinner for the top 10 Influencers One Agency Executive will be named LinkedIn’s 2016 Agency Influencer of the year! LinkedIn Australian Agency Influencer Program #InAgency
  4. 4. 4 LinkedIn Agency Influencer Tracking Methodology ‘Passive’ activity Profile views (10%) Connections (10%) Skills endorsements (10%) Publishing activity Publishing frequency (20%) Page views of articles (10%) Engagement of articles (15%) Social activity Share frequency (15%) Engagement of shares (10%) Based on these metrics & weights, an aggregate Influencer Score will be calculated. Winners will be named on a monthly basis and at the end of the competition #InAgency
  5. 5. If you needed extra incentive… The 2016 Australian Agency Influencer of the year will win: • All expense paid trip to New York for 2 people valued at $11,000 dollars • VIP access to LinkedIn New York office • A day with the LinkedIn team in New York • Photo shoot for a professional headshot for your LinkedIn profile • Celebration dinner with LinkedIn Australia leadership team • Mentorship opportunity with LinkedIn and Mumbrella You could be here! #InAgency