JG Bitesize Blogging
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JG Bitesize Blogging

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  • 66% of internet users have read blogs
  • Basically easy – you can get one up and running in minutes – for free
  • It’s free and easy – you don’t need your web guy to edit it

JG Bitesize Blogging JG Bitesize Blogging Presentation Transcript

      • Blogging
      • Using blogging to build supporter engagement
  • What is a blog A blog is a  type of  website , usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in reverse-chronological order. With the newest stuff on top. They are great for small charities , because any one can do it, you don’t need to build a website or need lots of tech support!
  • How many read them? http://icanhaz.com/universal
      • 66%
      • UK Internet users
    17.8 million In UK
  • Blogs – how to get started http://icanhaz.com/blogplatform http://wordpress.com/ http://www.blogger.com
    • Blogs – Your charities strategy
    Plan the topics you will cover – your categories You need commitment – once you start, you can’t stop! Set yourself an ambitious target for frequency of posting & get into a routine Write about things you’re passionate about Don’t forget to read other people’s blogs too
  • You don’t have to be big http://www.youthnet.org/blog
  • It’s about telling a story http://blog.childsifoundation.org
  • Comments allow people to get involved
  • Search on Google blog search or Technorati for a relevant topic http://blogsearch.google.com http://technorati.com PR - ask for your charity to be on someone else’s blog Read
      • Comment
  • how *not* to ask a fellow blogger to feature your charity Don't have your office intern haphazardly send out a canned pitches, get to know the bloggers first Don't have your first point of interaction be a request to blog about your charity Don't overwhelm the blogger with requests and information Do mention a post the blogger has previously written Do comment on posts before making the ask – plan ahead Email the right person, spell their name correctly http://icanhaz.com/bethk
  • When online PR goes bad “ Unfortunately we are unable to respond to your inquiry because Target does not participate with non-traditional media outlets,” a public relations person wrote to ShapingYouth. http://icanhaz.com/targetPR
  • Learn from others’ success - PR WIN Blog http://prwin.tumblr.com/
  • http://blogs.amnesty.org.uk One last (great) example
  • The ultimate engagement
  • Things to do Start a blog for your charity, write about your recent achievements or appeals Email all of your supporters and tell them about it, ask them to get involved, suggest stories or appeals Maintain the blog, keep it fresh, Link it to all your charity website(s), Facebook, etc Ask your supporters to write you stories! Or even start their own blog!