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Transcript of "JG Bitesize Blogging"
<ul><ul><li>Blogging </li></ul></ul><ul><ul><li>Using blogging to build supporter engagement </li></ul></ul>
What is a blog A blog is a type of website , usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in reverse-chronological order. With the newest stuff on top. They are great for small charities , because any one can do it, you don’t need to build a website or need lots of tech support!
How many read them? http://icanhaz.com/universal <ul><ul><li>66% </li></ul></ul><ul><ul><li>UK Internet users </li></ul></ul>17.8 million In UK
Blogs – how to get started http://icanhaz.com/blogplatform http://wordpress.com/ http://www.blogger.com
<ul><li>Blogs – Your charities strategy </li></ul>Plan the topics you will cover – your categories You need commitment – once you start, you can’t stop! Set yourself an ambitious target for frequency of posting & get into a routine Write about things you’re passionate about Don’t forget to read other people’s blogs too
You don’t have to be big http://www.youthnet.org/blog
It’s about telling a story http://blog.childsifoundation.org
Search on Google blog search or Technorati for a relevant topic http://blogsearch.google.com http://technorati.com PR - ask for your charity to be on someone else’s blog Read <ul><ul><li>Comment </li></ul></ul>
how *not* to ask a fellow blogger to feature your charity Don't have your office intern haphazardly send out a canned pitches, get to know the bloggers first Don't have your first point of interaction be a request to blog about your charity Don't overwhelm the blogger with requests and information Do mention a post the blogger has previously written Do comment on posts before making the ask – plan ahead Email the right person, spell their name correctly http://icanhaz.com/bethk
When online PR goes bad “ Unfortunately we are unable to respond to your inquiry because Target does not participate with non-traditional media outlets,” a public relations person wrote to ShapingYouth. http://icanhaz.com/targetPR
Learn from others’ success - PR WIN Blog http://prwin.tumblr.com/
http://blogs.amnesty.org.uk One last (great) example
Things to do Start a blog for your charity, write about your recent achievements or appeals Email all of your supporters and tell them about it, ask them to get involved, suggest stories or appeals Maintain the blog, keep it fresh, Link it to all your charity website(s), Facebook, etc Ask your supporters to write you stories! Or even start their own blog!
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