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1. Do Your Autoresponders Drive Your Customers Crazy?

2. Writing chained auto-responder messages to sell a
product is a good idea in principle, but in practice it can
LOSE you clients just as well if you don't get right.

3. A chained auto-responder is a sequence of emails that
gets delivered automatically when someone subscribes
to this autoresponder.

4. It is used in marketing to deliver mini-advertisements,
teaser courses, demo extracts, testimonials or stepped
sales letters, and all of this is designed to get the client
eventually to click on the "buy me now" link for the
main product that is being promoted.

5. There are three main problems with chained auto-
responders. Avoid these, TEST your linked auto-
responders before you inflict them on the general public,
and you should see significant increases in your sales.

6. Problem No. 1 - No Content Beyond Selling

7. This is THE most VIOLENTLY annoying class of chained
autoresponders - message after message from the same
place, trying to sell you something, in so many different
words. YUCK!

8. What marketers who don't THINK seem to forget is that
folk who own and manage PCs and email aren't that
stupid.

9. They can read and write, you know, and they are not
IDIOTS.

10. After two or three repeats, they will immediately delete
such messages from their inbox and probably put a
spam block on the sender domain for good measure.

11. That's not what the marketeer had in mind, I should
wager ...

12. Problem No. 2 - Too Little Content

13. I remember one "mini course" which contained nothing
but teasers and virtually no useful information
whatsoever.

14. Once again, look, marketeers!

15. If you want people to "try" the product, you need to
give them at least a little taste of it.

16. Don't hold the glass with the sample wine under their
nose, and when they reach out, oops, that'll be $875
dollars please ... but we do have a "money back"
guarantee ...

17. This is just ANNOYING, it's even dishonourable and an
angry person does not make a good customer.

18. Problem No. 3 - Too Much, Way Too Much ...

19. I subscribed to another auto-responder teaser mini
course just a few days ago, and here, the folks in charge
had done a 180' U-turn on the two points above, most
likely because they got it that those content less/content
poor efforts don't work to sell more of their product.

20. In their desire to have it be known how marvellously
content packed the main item was, they created this
huge long document, of at least 20, 25 paragraphs for
the first instalment of their chained auto-responder.

21. Gee.

22. Now I don't know about the rest of the planet, but I'm
actually quite a busy person and I get STACKS of emails
every day.

23. I try and cut down the time I spent on dealing with email
because it does get out of hand, and on this occasion I
was into something else anyway.

24. I took just *one look* at the plethora of writing and
went, "Oh god, I don't have time for that right now ..."
and left it.

25. Have you ever left a non-priority email for later ...?

26. Yeah, you know what I mean.

27. But then, the very next day, the 2nd instalment arrived. I
opened it and damn me, there's another REAM of
goodness knows what, but now I've missed the boat
because this is No. 2 and I haven't read No. 1 yet!

28. I hastily closed it, feeling guilty and moved on.

29. But then, No. 3 arrived - another book length
instalment. I just couldn't handle it anymore.

30. I deleted the lot.

31. Now that's a terrible shame because there may have
been valuable information I never got, and the guys who
wrote this spend AGES doing it.

32. So, here are my suggestion for chained auto-responders
copy.

33. 1. Head it with, "Busy? Save me! I contain important
information!" or words to that effect.

34. 2. Keep it SHORT. Pick out ONE USEFUL thing and just -
tell me THAT. So I can glance at it and say, "Hey, that's
useful! Cool! Thanks, guys!" When I mean short, I mean
anything above three paragraphs is way, way too long
for an autoresponder email in this day and age.

35. 3. Keep it TOTALLY FOCUSSED on the product you are
selling. I'm on autoresponders where you wouldn't
begin to guess for all the waffle, testimonials, side tracks
and "personal messages" what I'm supposed to be
BUYING at the end of the day!

36. 4. Give people a chance to keep up. Space your
messages three days, don't inundate us. Or better still,
test this for yourself. One hell of a lot of "internet
marketing wisdom" is completely out of date now
because it was researched back in the days when we got
four emails a week, and not fourteen thousand each.
Time has moved on and requires NEW thinking, and
different strategies.

37. My last tip on chained autoresponders is as follows.

38. Subscribe yourself to OTHER PEOPLE'S efforts.

39. Don't look at them as a marketeer would, but as though
you were a human being in front of their computer, if
you know what I mean by that.

40. You can learn what pleases and what works, and what
doesn't.

41. Mark out to yourself what you like and use this in your
own efforts, and avoid what really turns you off.

42. Lastly, keep working at your chained autoresponder
copy until you have something that really works, and
really brings in lots more sales.

43. They are a great resource - if handle them right.

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