My presentation for the BDI Webinar on Web video & healthcare on May 14, 2009.

1. Web Video & Healthcare
Case Studies & Best Practices
Lee Aase
Manager, Syndication and Social Media
Mayo Clinic
May 14, 2009

2. Disclaimers
• These results not typical
• Use as directed
• Read and follow label directions
• Side effects may include vertigo, watery
eyes, crackberry thumb and iPhone
application addiction
• Social media tools are an essential part of a
balanced communications diet
• If insufficient media coverage persists,
consult your communications doctor
• Your mileage may vary
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3. For Continuing Education ...
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5. Contacting Me
• Google Lee Aase or SMUG U to find
SMUG (Social Media University, Global)
• Twitter @LeeAase or @mayoclinic
• aase.lee@mayo.edu
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6. Mayo Clinic Medical Edge
News Media Syndications
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9. Total Cost for Mayo Clinic
YouTube and Twitter
$0.00
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10. Embedding Professionally
Produced TV Segments
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11. Key Tool: Flip Video Camera
• Affordable for all campuses (and you)
• Recording interviews (with tripod)
improves existing processes
• Authenticity without writer’s cramp
• Provides potential blog resources
• Audio of full interview
• Video excerpts
• Limited group of video editors to
ease adoption, ensure quality
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12. Cost for a Standard Definition Flip
Video Camera
$150.00
HD available for an additional $80
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13. Flip Video Related to Scientific Studies
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14. Flip Video of Patient Testimonials
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15. Enhancing Distribution of
Patient-Generated Content
• Alerted to interesting video of 90 y.o.
couple playing piano in Gonda atrium
• Embedded in Sharing Mayo Clinic,
posted to Facebook, Tweeted on 4/7/09
• Video had been seen 1,005 times in six
preceding months since upload
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16. The next day...
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17. Six days later...
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18. Sunday, May 3
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21. May 4
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22. May 10
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23. 23

24. May 11
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25. Yesterday
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26. Lessons
• Your mileage may vary, but...
• You’ll go a lot farther if you get a car.
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27. Links for Further Exploration
• Sample Medical Edge TV segment:
http://bit.ly/11TgIE
• Sample of Flip video of researcher:
http://bit.ly/doJec
• Sample Flip patient testimonial:
http://bit.ly/JBwSr
• User-generated content in blog:
http://bit.ly/aUxtt
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