Web Video & Healthcare Case Studies & Best Practices

Web Video & Healthcare Case Studies & Best Practices Lee Aase Manager, Syndication and Social Media Mayo Clinic May 14, 2009

Disclaimers • These results not typical • Use as directed • Read and follow label directions • Side effects may include vertigo, watery eyes, crackberry thumb and iPhone application addiction • Social media tools are an essential part of a balanced communications diet • If insufficient media coverage persists, consult your communications doctor • Your mileage may vary 2

For Continuing Education ... 3

Contacting Me • Google Lee Aase or SMUG U to find SMUG (Social Media University, Global) • Twitter @LeeAase or @mayoclinic • aase.lee@mayo.edu 5

Mayo Clinic Medical Edge News Media Syndications 6

Total Cost for Mayo Clinic YouTube and Twitter $0.00 9

Embedding Professionally Produced TV Segments 10

Key Tool: Flip Video Camera • Affordable for all campuses (and you) • Recording interviews (with tripod) improves existing processes • Authenticity without writer’s cramp • Provides potential blog resources • Audio of full interview • Video excerpts • Limited group of video editors to ease adoption, ensure quality 11

Cost for a Standard Definition Flip Video Camera $150.00 HD available for an additional $80 12

Flip Video Related to Scientific Studies 13

Flip Video of Patient Testimonials 14

Enhancing Distribution of Patient-Generated Content • Alerted to interesting video of 90 y.o. couple playing piano in Gonda atrium • Embedded in Sharing Mayo Clinic, posted to Facebook, Tweeted on 4/7/09 • Video had been seen 1,005 times in six preceding months since upload 15

The next day... 16

Six days later... 17

Sunday, May 3 18

May 4 21

May 10 22

May 11 24

Yesterday 25

Lessons • Your mileage may vary, but... • You’ll go a lot farther if you get a car. 26

Links for Further Exploration • Sample Medical Edge TV segment: http://bit.ly/11TgIE • Sample of Flip video of researcher: http://bit.ly/doJec • Sample Flip patient testimonial: http://bit.ly/JBwSr • User-generated content in blog: http://bit.ly/aUxtt 27

http://social-media-university-global.org	41
http://www.slideshare.net	6
http://fb4tma.blogspot.com	3
http://www.lmodules.com	1

Web Video & Healthcare Case Studies & Best Practices

by Lee Aase on May 13, 2009

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