Web Video & Healthcare
Case Studies & Best Practices
Lee Aase
Manager, Syndication and Social Media
Mayo Clinic
May 14, 2009

Disclaimers
• These results not typical
• Use as directed
• Read and follow label directions
• Side effects may include vertigo, watery
eyes, crackberry thumb and iPhone
application addiction
• Social media tools are an essential part of a
balanced communications diet
• If insufficient media coverage persists,
consult your communications doctor
• Your mileage may vary
2

For Continuing Education ...
3

4

Contacting Me
• Google Lee Aase or SMUG U to find
SMUG (Social Media University, Global)
• Twitter @LeeAase or @mayoclinic
• aase.lee@mayo.edu
5

Mayo Clinic Medical Edge
News Media Syndications
6

7

8

Total Cost for Mayo Clinic
YouTube and Twitter
$0.00
9

Embedding Professionally
Produced TV Segments
10

Key Tool: Flip Video Camera
• Affordable for all campuses (and you)
• Recording interviews (with tripod)
improves existing processes
• Authenticity without writer’s cramp
• Provides potential blog resources
• Audio of full interview
• Video excerpts
• Limited group of video editors to
ease adoption, ensure quality
11

Cost for a Standard Definition Flip
Video Camera
$150.00
HD available for an additional $80
12

Flip Video Related to Scientific Studies
13

Flip Video of Patient Testimonials
14

Enhancing Distribution of
Patient-Generated Content
• Alerted to interesting video of 90 y.o.
couple playing piano in Gonda atrium
• Embedded in Sharing Mayo Clinic,
posted to Facebook, Tweeted on 4/7/09
• Video had been seen 1,005 times in six
preceding months since upload
15

The next day...
16

Six days later...
17

Sunday, May 3
18

19

20

May 4
21

May 10
22

23

May 11
24

Yesterday
25

Lessons
• Your mileage may vary, but...
• You’ll go a lot farther if you get a car.
26

Links for Further Exploration
• Sample Medical Edge TV segment:
http://bit.ly/11TgIE
• Sample of Flip video of researcher:
http://bit.ly/doJec
• Sample Flip patient testimonial:
http://bit.ly/JBwSr
• User-generated content in blog:
http://bit.ly/aUxtt
27