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Web Video & Healthcare Case Studies & Best Practices

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My presentation for the BDI Webinar on Web video & healthcare on May 14, 2009.

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Web Video & Healthcare Case Studies & Best Practices

  1. 1. Web Video & Healthcare Case Studies & Best Practices Lee Aase Manager, Syndication and Social Media Mayo Clinic May 14, 2009
  2. 2. Disclaimers • These results not typical • Use as directed • Read and follow label directions • Side effects may include vertigo, watery eyes, crackberry thumb and iPhone application addiction • Social media tools are an essential part of a balanced communications diet • If insufficient media coverage persists, consult your communications doctor • Your mileage may vary 2
  3. 3. For Continuing Education ... 3
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  5. 5. Contacting Me • Google Lee Aase or SMUG U to find SMUG (Social Media University, Global) • Twitter @LeeAase or @mayoclinic • aase.lee@mayo.edu 5
  6. 6. Mayo Clinic Medical Edge News Media Syndications 6
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  9. 9. Total Cost for Mayo Clinic YouTube and Twitter $0.00 9
  10. 10. Embedding Professionally Produced TV Segments 10
  11. 11. Key Tool: Flip Video Camera • Affordable for all campuses (and you) • Recording interviews (with tripod) improves existing processes • Authenticity without writer’s cramp • Provides potential blog resources • Audio of full interview • Video excerpts • Limited group of video editors to ease adoption, ensure quality 11
  12. 12. Cost for a Standard Definition Flip Video Camera $150.00 HD available for an additional $80 12
  13. 13. Flip Video Related to Scientific Studies 13
  14. 14. Flip Video of Patient Testimonials 14
  15. 15. Enhancing Distribution of Patient-Generated Content • Alerted to interesting video of 90 y.o. couple playing piano in Gonda atrium • Embedded in Sharing Mayo Clinic, posted to Facebook, Tweeted on 4/7/09 • Video had been seen 1,005 times in six preceding months since upload 15
  16. 16. The next day... 16
  17. 17. Six days later... 17
  18. 18. Sunday, May 3 18
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  20. 20. 20
  21. 21. May 4 21
  22. 22. May 10 22
  23. 23. 23
  24. 24. May 11 24
  25. 25. Yesterday 25
  26. 26. Lessons • Your mileage may vary, but... • You’ll go a lot farther if you get a car. 26
  27. 27. Links for Further Exploration • Sample Medical Edge TV segment: http://bit.ly/11TgIE • Sample of Flip video of researcher: http://bit.ly/doJec • Sample Flip patient testimonial: http://bit.ly/JBwSr • User-generated content in blog: http://bit.ly/aUxtt 27

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