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Spangas Ebu Def Full Incl Comments

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Spangas Ebu Def Full Incl Comments

  1. 1. NCRV.nl Eurovision TV Summit 2009, 4-8 may 2009, Lucerne, Switzerland
  2. 2. By Leontine Groen & Wilko van Iperen NCRV NCRV.nl Eurovision TV Summit 2009, 4-8 may 2009, Lucerne, Switzerland
  3. 3. Table of content
  4. 4. Table of content • • Facts TV Interaction • • Crossmedia storytelling Stats ONLINE • • Augmented reality What did you just see?
  5. 5. Table of content • • Development concept Production • • Research of target group Crossmedia/Merchandise • • Program Stats TV
  6. 6. Facts TV
  7. 7. Daily Highschool 10 minutes 9-12 year olds
  8. 8. Crossmedia storytelling
  9. 9. Flip does a online confession
  10. 10. TV/brand extended Flip does a online confession
  11. 11. • Other characters blog on their profile; • Kids react; • Characters reply!
  12. 12. Augmented reality
  13. 13. • Concierge of the year • Heart foundation • EduKans
  14. 14. Interaction
  15. 15. • Characters blog on profile; • Visitors can also create profile and befriend;
  16. 16. Do all the stuff an average social network lets you: add friends, blog, upload pics & vids
  17. 17. Do all the stuff an average social network lets you: add friends, blog, upload pics & vids And UGC-contests, polls, games: interaction
  18. 18. UGC!
  19. 19. We use polls and the forum for episode subjects
  20. 20. Live chat
  21. 21. Stats online
  22. 22. 65.000 unique visitors week 200.000 unique month 25% > 20 min 70% girls / 30% boys 70.000 profiles 8 million streams 11.000 newsletters 1.250 photo’s a day 2.500 posts a day 300 forum a day
  23. 23. What did you just see?
  24. 24. • Crossmedia storytelling • Augmented reality • Interaction
  25. 25. Development
  26. 26. • Start date • Copyright • Name • End date?
  27. 27. Research of target group
  28. 28. • In-depth interviews • Look up to • Multi-tasking • Trigger involvement
  29. 29. Program
  30. 30. • Emotional • Identify with characters & context • No judgement • Problems (solving) • Safe • Realism
  31. 31. Production
  32. 32. • NL Film • No studios • Twice daily • Budget
  33. 33. Crossmedia/Merchandise
  34. 34. Every medium has it’s power
  35. 35. Every medium has it’s power Additional content
  36. 36. Dvd Diary School stuff Meet & Greet Give-aways Narrowcasting
  37. 37. Stats TV
  38. 38. 40% market share Competition 20 vs 40
  39. 39. Conclusion
  40. 40. Crossmedia concept from the start
  41. 41. leontine.groen@ncrv.nl wilko.vaniperen@ncrv.nl cross media producer head internet find me @ facebook.com linkedin.com/in/wilkovaniperen twitter.com/xl2

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