Radian6's analysis of LeWeb 2011 Day 2

1. Social Media Highlights
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What was driving conversations on Day 2?

2. LeWeb’11 Social mentions trended – Day 2
3
500
3pm
–
4pm
10am
–
11am
Mainstream
news
and
blogs
Phil
Libin
announces
Evernote
report
on
Eric
Schmidt’s
Day
1
Food
and
Evernote
Hello
keynote
address
3
000
5pm
–
6pm
Many
enjoy
the
2
500
LeWeb
Game
#
of
Social
MenGons
2
000
1
500
1
000
500
0
20,932
Social
Conversa8ons
on
Day
2
of
LeWeb‘11

3. Top topics via Klout – Day 2
Share
of
LeWeb’11
Day
2
18.4%
7.3%
7.3%
7.0%
5.6%
5.2%
5.0%
4.8%
co
3.8%
3.7%
20,932
Social
Conversa8ons
on
Day
2
of
LeWeb‘11

4. Top Tweeted user names – Day 2
#
of
Social
MenGons

5. Top hash tags – Day 2
#
of
Social
MenGons

6. Day 2 speakers by social mention volume
1
2
3 3
5
Marissa
Mayer
George
Colony
Carmine
Gallo
Jeremiah
Owyan
Phil
Libin
@
@
@
@
@
435
Social
MenGons
256
Social
MenGons
256
Social
MenGons
250
Social
MenGons
458
Social
MenGons
2.0%
Day
1
Share
1.2%
Day
1
Share
1.2%
Day
1
Share
1.2%
LeWeb’10
Share
2.2%
Day
1
Share
20,932
Social
Conversa8ons
on
Day
2
of
LeWeb‘11

7. What did people say about Marissa Mayer?

8. Start-up finalists by social mention volume
68
MenGons
16.7%
Share
55
MenGons
13.5%
Share
51
MenGons
12.6%
Share
42
MenGons
10.3%
Share
36
MenGons
8.9%
Share
%
Share
out
of
406
Start-­‐up
related
Conversa8ons
Day
2
at
LeWeb‘11

9. What did people say about Beintoo?

10. Appendix

11. Methodology
• This
social
analysis
is
using
the
Radian6
plaXorm
and
service.
• LeWeb
2011
Day
2
Social
Recap
analysis
Gme
frame:
Dec
8,
2011
0-­‐18h
GMT
+1
• The
LeWeb
Radian6
profile
includes
the
following
keywords:
– “leweb10”
– “leweb11”
– “leweb”

12. Press & bloggers contacts
Follow
us
on
Facebook
and
Twi`er
for
the
daily
social
media
recaps
of
LeWeb’11:
h`ps://www.facebook.com/salesforcefrance
@salesforce
Contacts
Presse
:
Salima
Meziane
–
Rumeur
Publique
–
+33
6
20
49
32
02
Guillaume
Tourres
–
salesforce.com
–
+33
6
76
78
63
61
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