LeWeb 11 - Fisheye Analytics


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How well did leWeb go? More then 70.000 articles? What is important? See more than pure numbers?

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LeWeb 11 - Fisheye Analytics

  1. 1. We  know  what  is  important.     We  know  who  is  important.   Worldwide.     Facebook   N   Online  News   Blog   wi2er   Video  Fisheye  Analy5cs   TV   Print  LeWeb  ’11  –  7th  to  9th  Dec.   Images  Event’s  coverage  &  highlights   Forum   We  make  sense  out  of  media   1  
  2. 2. “leWeb”  in  Numbers  overall     Men5ons,  Impact,  Media  shares,  etc.   The biggest leWeb ever LeWeb   Created the biggest news Absolute   Spash ever. Total  Number  of  ar5cles   75,880   Editorial  Marke5ng   $4,447,404   Value   Twi2er   72,541   Level of mentions over time News   1,290   Blogs   1,366   Images   152   Facebook   304   Videos   228  5th  Dec.  –  12th  Dec.   2  
  3. 3. Coverage  trends  over  5me     Men5ons,  SMI  &  Reach     Reach over time But what does this all mean? Fisheye Analytics does not only measure pure NUMBERS of articles. We analyze the REACH of each publication as well as the SOCIAL IMPACT (SMI) of each article. SMI over time The buzz that has been created by LeWeb clearly appears on these Media Graph charts. LeWeb had its higher number of mentions on its 1st day (7th Dec). Besides that, trends by reach and by Social media impact are consistent with each other: the peak of reach/impact is on the 2nd day of the event (8th Dec), with high scores on the 7th and 9th as well.5th  Dec.  –  12th  Dec.   3  
  4. 4. Top  Stories   Clicks  and  Shareing  of  Stories   Uber  got  32  Million   Evernote  $18  Million  a  Year   Social  networkings  salad  days   3%   Apple   4%   1%   How  much  content  is  for   are  ending   2%   Facebook  new  plugin   real  in  70.000  ar[cles?     Spo[fy  on  Android   3%   Marissa  Mayer  over  Jobs   5%   Flipboard  on  iPhone   Which  story  created  the   5%   3%   most  tweets  likes,  shares,   Europe  has  more  Start  Ups   LeWeb   buzzes  etc...?     1%   2%   Googles  Schmidt   10%     It  was  the  story  on   Instagram  launching  on   Android  which  excited   the  most.  7  of  the  top  30   ar[cles  talked  about  it.   The  stories  got  more   than  60%  of  the   Instagram  on  Android   engagement  of  the  top   61%   30  ar[cles.  5th  Dec.  –  12th  Dec.   4  
  5. 5. Karl  Lagerfeld  –  no  inspira5on  Karl  did  not  inspire  too  much.  During  Karls  and  Loics  talk  there  were  over  2.000  tweets  –  but  aberwards  no  one  picked  up  his  ideas.    Only  80  news  ar[cles  and  86  blogs  discussed  Karl.  But  even  those  created  not  a  high  level  of  sharing  or  clicking.     Screenshot  from  LeWeb  webpage:  www.leweb.net  
  6. 6. Top  Ar5cles  by  Clicks  &  Shares   Time:  Instagram  Says  It’s  Working  On  Android  App     Cnet:  Social  networkings  salad  days  are  ending,   TC:  Watch  Your  Back  Pandora,  Spo[fy  Launches  Spo[fy   Cnet:  Flipboard  launches  iPhone  app  Apple     Engadget:  Spo[fy  Radio  feature  turns  into  an  app,  offers   NY  Times:  Despite  Economic  Slump,  Europe  Gets  More   Cnet:  Flipboard  launches  iPhone  app   Clicks   Okezone:  Instagram  Segera  Bergabung  di  Android     Shares   The  Next  Web:  Instagram  hits  15m  users,  and  has  2  G1:  Branca  de  Neve  namora  marca  da  Apple  em  feira  na   Gizmodo:  So  Whats  Taking  Instagram  So  Long  to  Hit   Telerama:  Aller  à  LeWeb,  et  revenir     The  Next  Web:  Flipboard  bites  the  dust  aber  its  iPhone   NY  Times:  Bits  Blog:  Despite  Economic  Slump,  Europe   Ecrans:  LeWeb11,  ce  pays  où  la  crise  nexiste  pas   The  Next  Web:  Flipboard  tablet  downloads  top  4.5   The  Next  Web:  Spo[fy  compe[tor  Deezer  to  begin  roll-­‐ 0   200   400   600   800   1000   1200   1400   Social Media Impact 5th  Dec.  –  12th  Dec.   6  
  7. 7. Media  Types  used     Media  shares  and  trend  over  5me     Share of Media–Trend over time Twitter was clearly leading The main discussions in leWeb. Share of Media–By MentionsTwitter was by far the most used to Media Type. The highest number of mentions was on the 1st day of LeWeb. 5th  Dec.  –  12th  Dec.   7  
  8. 8. Top  3  headlines        By  Men5ons  and  SMI   Top 3 by headlines – Mentions Mentions is the number of times the title of the article was re-used (copied) by other articles. Top 3 headlines – SMI Social Media Impact (SMI) measures reactions across all sharing channels (such as Facebook Likes and Comments, Comments on News and Blogs, Tweets of the article, Shares on Google Buzz, etc.)5th  Dec.  –  12th  Dec.   8  
  9. 9. Country  Split  of  coverage     Number  of  Men5ons  vs.  SMI     Country Split – By number of Mentions The main two countries from where LeWeb created coverage were the US followed by France. Also mentions from Canada, Germany, UK and Switzerland had been high (around 1,500 publications/sources over the past 7 days).5th  Dec.  –  12th  Dec.   9  
  10. 10. Fisheye  Analy5cs  –  more  than  Numbers  Fisheye  Analy5cs  makes  sense  out  of  the  media.  We  see  how  ar[cles  are  spreading  –  worldwide  in  more  then  70  languages.      •  Who is important? No Name ?•  What are they talking?•  When should I care?•  Is my media strategy working?•  Who is my ambassador? No Name•  What is my share of voice?•  How do I compare with others?•  Am I heard?We connect traditional and social media to convert online conversations into YOUR Insights. 10  
  11. 11. Our  Clients  Our standard tool set of Media Graph and Media Lens are mostly used in PR / Marketing context. Our  Press  New Metric like Social Media Impact, Reach or EMV has excited more then once the press. 11  
  12. 12. Thank  You   Lutz.Finger@fisheyeanalytics.com @fisheyeanalyticWe  make  sense  out  of  media   12