The document summarizes social media analytics comparing the LeWeb 2011 and LeWeb 2010 conferences. It found that LeWeb 2011 had 36% more total social mentions than LeWeb 2010. Additionally, there were 300% more social mentions of speakers at LeWeb 2011 compared to LeWeb 2010, with Eric Schmidt receiving the most mentions in 2011. The document provides methodology details and contact information for press about the social media analysis of the LeWeb conferences.

1. Social Media Highlights
powered by & .
How social was LeWeb 2011 vs. LeWeb 2010?

2. +36% more social mentions for LeWeb’11
LeWeb
2011
LeWeb
2010
5
000
4
500
4
000
3
500
#
of
Social
Men-ons
3
000
2
500
2
000
1
500
1
000
500
0
50,655
social
men/ons
of
LeWeb’10
68,912
social
men/ons
of
LeWeb’11

3. +300% more social mentions of speakers
LeWeb
2011
LeWeb
2010
• 17,993
Social
men-ons
of
• 4,571
Social
men-ons
of
speakers
speakers
• Most
men-oned
speaker:
• Most
men-oned
speaker:
Eric
Schmidt
Gary
Vaynerchuk
@ericschmidt
@garyvee
3,202
Social
Men-ons
702
Social
Men-ons
4.6%
LeWeb’11
Share
1.4%
LeWeb’10
Share

4. Appendix

5. Methodology
• This
social
analysis
is
using
the
Radian6
plaSorm
and
service.
• LeWeb
2011
vs.
2010
total
social
men-ons
comparision
-me
range:
Dec
7-­‐9,
2011
(un-l
14h
on
the
9th)
vs.
Dec
8-­‐10,
2010
(un-l
14h
on
the
10th)
• LeWeb
2011
vs.
2010
social
men-ons
by
speakers
and
startups
comparision
-me
range:
Dec
7-­‐9,
2011
(un-l
14h
on
the
9th)
vs.
Dec
8-­‐9,
2010
• The
LeWeb
Radian6
profile
includes
the
following
keywords:
– “leweb10”
– “leweb11”
– “leweb”

6. Press & bloggers contacts
Follow
us
on
Facebook
and
Twi^er
for
the
daily
social
media
recaps
of
LeWeb’11:
h^ps://www.facebook.com/salesforcefrance
@salesforce
Contacts
Presse
:
Salima
Meziane
–
Rumeur
Publique
–
+33
6
20
49
32
02
Guillaume
Tourres
–
salesforce.com
–
+33
6
76
78
63
61
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