Pre-Day1 LeWeb 2011 Radian6 Summary

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Pre-Day1 LeWeb 2011 Radian6 Summary

  1. 1. Social Media Highlightspowered by & . Wednesday 7th, 2011
  2. 2. LeWeb’11LeWebbringstogetherthemostinfluen3al audienceintheInternetecosystem.Wehavealreadyseenasubstan3alincrease insocialmediatrafficleadinguptothe event.
  3. 3. Social demographics for LeWeb’1173%$Male27%Female$ 14%$:$RestofWorld41%$25B34yrsold UnitedStates$ France UnitedKingdom37%$fromtheUS US$37%$ Spain Germany Netherlands Switzerland Canada FR$30%$ Belgium Italy
  4. 4. +26% more social mentions for LeWeb’11 LeWeb2010 LeWeb2011 3500 Nov$30$–$Dec$1,$2011$$ • TechCrunchgiveawaylastchance • ManyannouncetheyareaTending 3000 LeWebandencourageothersto aTendorwatchonline 2500 Nov$26,$2010$ • Announcementof 2000 Nov$16,$2011$$ TechCrunchfreeLeWeb#ofSocialMen3ons • Announcementof 3cketcontest 1500 TechCrunchfreeLeWeb 3cketcontest 1000 500 0 Timeline 16,790$social$men>ons$of$LeWeb’10$ 21,424$social$men>ons$of$LeWeb’11$
  5. 5. +27% social mentions of start-up finalists Babelverse Beintoo Gauss inZair ARNav staroundCommerces&Co ClearKarma HeyCrowd Flagfriend Geokiwi Compath.me apila EchoLabs 23minutes.to RadikHub 0 20 40 60 80 100 120 140 160 #ofSocialMen3ons 993$social$men>ons$at$LeWeb’10$ 1,262$social$men>ons$at$LeWeb’11$
  6. 6. What did people say about Babelverse?
  7. 7. LeWeb‘10–SocialRoundup Whatwasdrivingconversa3ons lastyear?
  8. 8. Social mentions trended @ LeWeb’10 10am$–$11am$$ • JasonGoldman • EthanBeard • ManyunlocktheLeWeb 3500 2010badgeonFoursquare 10am$–$11am$$ • Ignitediscussionson 3pm$–$4pm$$ “twiplomacy”andopendata • StartBupCompe33on • More4sqbadgesandcheckBins Finals 3000 5pm$–$6pm$$ • SocialMedia 2500 Keynoteby JeremiahOwyang 2000 11am$–$12pm$$ • MaTMullenweg • MitchellBaker#ofSocialMen3ons • DavidKo 1500 1000 500 0 Timeline
  9. 9. 2010 speakers by social mention volume1 2 3 4 5GaryVaynerchuk JeremiahOwyang DaveMcClure MitchellBaker PhilLibin @jowyang @davemcclure @mitchellbaker @plibin@garyvee 424SocialMen3ons 265SocialMen3ons 213SocialMen3ons 172SocialMen3ons702SocialMen3ons 0.9%LeWeb’10Share 0.5%LeWeb’10Share 0.4%LeWeb’10Share 0.4%LeWeb’10Share1.4%LeWeb’10Share
  10. 10. What did people say about Gary Vaynerchuk?
  11. 11. 2010 Start-up finalists by social mention volume523Men3ons 506Men3ons29.2%$Share 28.3%$Share 430Men3ons 24.0%$Share 85Men3ons 4.7%$Share 49Men3ons 2.7%$Share 1,790$StartHup$Conversa>ons$at$LeWeb$‘10$
  12. 12. What did people say about Waze?
  13. 13. Appendix
  14. 14. Methodology•  LeWeb’10vs.LeWeb’11analysis3meframe:Oct31–Dec7,2010vs.Oct 30–Dec6,2011(5pmGMT+1)•  LeWeb2010SocialRecapanalysis3meframe:Dec8–9,2010•  TheLeWebRadian6profileincludesthefollowingkeywords: –  “leweb10” –  “leweb11” –  “leweb”
  15. 15. Press & bloggers contactsFollow us on Facebook and TwiTer for the daily social media recaps ofLeWeb’11:hTps://www.facebook.com/salesforcefrance@salesforceContacts$Presse$:$SalimaMeziane–RumeurPublique–+33620493202GuillaumeTourres–salesforce.com–+33676786361$About$Salesforce.com$:$With100,000+customers,salesforce.comistheenterprisecloudcompu3ngcompanythatisleadingtheshittothesocialenterprise.Socialenterprisesleveragesocial,mobileandopencloudtechnologiestoputcustomersattheheartoftheirbusiness.

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