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Central Oh Prsa Socmed 10 3 09
 

Central Oh Prsa Socmed 10 3 09

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A social media case study about the Central Ohio chapter of PRSA

A social media case study about the Central Ohio chapter of PRSA

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    Central Oh Prsa Socmed 10 3 09 Central Oh Prsa Socmed 10 3 09 Presentation Transcript

    • HELPING YOUR CHAPTER GO SOCIAL 10/3/09
      • PR professional since 1991
      • Avid social Internet user since 1994
      • Online community creator and participant since 1998
      • Blogger since 2001
      • Professional blog at www.larakretler.com
      • Social media practice lead at Fahlgren Mortine PR
      • PRSA chapter leadership since 2003
      About Lara Kretler
    • Benefits of social media
      • Build deeper relationships and communities
      • Increase awareness for your chapter
      • Broaden your prospect network
      • Achieve search engine prominence (SEO)
      • Increase your web or blog traffic
      • Break through clutter to reach journalists
      • Empower members to become viral ambassadors for the chapter
      • Watch for future chapter leaders
    • Central OH PRSA social profiles
    • LinkedIn
      • Objective: Greater engagement with and between members
        • Created group in February 2008
        • Rolled out to membership via email and newsletter
        • Managed by Membership Committee
        • 203 members have joined to date
        • Positioned as a member benefit
          • Access rich profiles for fellow chapter members
          • Uncover hidden connections
    • Facebook
      • Objective: Awareness, communication with prospects
        • Created group in July 2008
        • Anyone can join
        • Communicated to membership via newsletter
        • Managed by Membership and PR Committees
        • 90 members and prospects have joined to date
    •  
    • Twitter
      • Objective: Awareness, communication with prospects and members
        • Created account in August 2008
        • Anyone can follow @PRSAcentralOhio
        • Communicated to membership via newsletter
        • Managed by Membership and PR Committees
        • Event attendees encouraged to live-Tweet using our hashtag #COPRSA
        • 455 followers to date
    •  
    • Delicious
      • Objective: Thought leadership through content aggregation
        • Created profile and began populating with content in early 2009
        • Communicated with members via every newsletter
        • Great resource for all members; accessible by anyone
        • Managed by PR Committee
        • Aggregated links from Delicious are also used for Twitter content
    •  
    • Top social networks
      • Facebook
      • Twitter
      • LinkedIn
      • Flickr
      • Youtube
      • Delicious
      • Local social sites
    • Niche social sites
      • MyRagan
      • PRopenMic
      • PitchEngine
      • PRpeeps
      • 4,048 PR related communities on Ning.com
      • Create and share useful, meaningful content
        • Update “status” regularly with news, information, events and links
        • Answer questions, offer advice
        • Provide tips and info related to our industry
        • Showcase expertise to gain credibility
        • Add value to gain and keep followers/friends/ members
      • Be human, memorable and likeable
      • Build relationships on and off-line
      Contributing to the community
        • A: Whoever is passionate about it and steps up to champion
      Q: Who owns social media?
    • QUESTIONS? [email_address] @LaraK on Twitter Blog at www.larakretler.com 614-383-1618 (w) 937-271-9151 (c)