HELPING YOUR CHAPTER GO SOCIAL 10/3/09

PR professional since 1991 Avid social Internet user since 1994 Online community creator and participant since 1998 Blogger since 2001 Professional blog at www.larakretler.com Social media practice lead at Fahlgren Mortine PR PRSA chapter leadership since 2003 About Lara Kretler

PR professional since 1991

Avid social Internet user since 1994

Online community creator and participant since 1998

Blogger since 2001

Professional blog at www.larakretler.com

Social media practice lead at Fahlgren Mortine PR

PRSA chapter leadership since 2003

Benefits of social media Build deeper relationships and communities Increase awareness for your chapter Broaden your prospect network Achieve search engine prominence (SEO) Increase your web or blog traffic Break through clutter to reach journalists Empower members to become viral ambassadors for the chapter Watch for future chapter leaders

Build deeper relationships and communities

Increase awareness for your chapter

Broaden your prospect network

Achieve search engine prominence (SEO)

Increase your web or blog traffic

Break through clutter to reach journalists

Empower members to become viral ambassadors for the chapter

Watch for future chapter leaders

Central OH PRSA social profiles

LinkedIn Objective: Greater engagement with and between members Created group in February 2008 Rolled out to membership via email and newsletter Managed by Membership Committee 203 members have joined to date

Objective: Greater engagement with and between members

Created group in February 2008

Rolled out to membership via email and newsletter

Managed by Membership Committee

203 members have joined to date

Positioned as a member benefit Access rich profiles for fellow chapter members Uncover hidden connections

Positioned as a member benefit

Access rich profiles for fellow chapter members

Uncover hidden connections

Facebook Objective: Awareness, communication with prospects Created group in July 2008 Anyone can join Communicated to membership via newsletter Managed by Membership and PR Committees 90 members and prospects have joined to date

Objective: Awareness, communication with prospects

Created group in July 2008

Anyone can join

Communicated to membership via newsletter

Managed by Membership and PR Committees

90 members and prospects have joined to date

Twitter Objective: Awareness, communication with prospects and members Created account in August 2008 Anyone can follow @PRSAcentralOhio Communicated to membership via newsletter Managed by Membership and PR Committees Event attendees encouraged to live-Tweet using our hashtag #COPRSA 455 followers to date

Objective: Awareness, communication with prospects and members

Created account in August 2008

Anyone can follow @PRSAcentralOhio

Communicated to membership via newsletter

Managed by Membership and PR Committees

Event attendees encouraged to live-Tweet using our hashtag #COPRSA

455 followers to date

Delicious Objective: Thought leadership through content aggregation Created profile and began populating with content in early 2009 Communicated with members via every newsletter Great resource for all members; accessible by anyone Managed by PR Committee Aggregated links from Delicious are also used for Twitter content

Objective: Thought leadership through content aggregation

Created profile and began populating with content in early 2009

Communicated with members via every newsletter

Great resource for all members; accessible by anyone

Managed by PR Committee

Aggregated links from Delicious are also used for Twitter content

Top social networks Facebook Twitter LinkedIn Flickr Youtube Delicious Local social sites

Facebook

Twitter

LinkedIn

Flickr

Youtube

Delicious

Local social sites

Niche social sites MyRagan PRopenMic PitchEngine PRpeeps 4,048 PR related communities on Ning.com

MyRagan

PRopenMic

PitchEngine

PRpeeps

4,048 PR related communities on Ning.com

Create and share useful, meaningful content Update “status” regularly with news, information, events and links Answer questions, offer advice Provide tips and info related to our industry Showcase expertise to gain credibility Add value to gain and keep followers/friends/ members Be human, memorable and likeable Build relationships on and off-line Contributing to the community

Create and share useful, meaningful content

Update “status” regularly with news, information, events and links

Answer questions, offer advice

Provide tips and info related to our industry

Showcase expertise to gain credibility

Add value to gain and keep followers/friends/ members

Be human, memorable and likeable

Build relationships on and off-line

A: Whoever is passionate about it and steps up to champion Q: Who owns social media?

A: Whoever is passionate about it and steps up to champion

QUESTIONS? [email_address] @LaraK on Twitter Blog at www.larakretler.com 614-383-1618 (w) 937-271-9151 (c)