Central Oh Prsa Socmed 10 3 09
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Central Oh Prsa Socmed 10 3 09

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A social media case study about the Central Ohio chapter of PRSA

A social media case study about the Central Ohio chapter of PRSA

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Central Oh Prsa Socmed 10 3 09 Presentation Transcript

  • 1. HELPING YOUR CHAPTER GO SOCIAL 10/3/09
  • 2.
    • PR professional since 1991
    • Avid social Internet user since 1994
    • Online community creator and participant since 1998
    • Blogger since 2001
    • Professional blog at www.larakretler.com
    • Social media practice lead at Fahlgren Mortine PR
    • PRSA chapter leadership since 2003
    About Lara Kretler
  • 3. Benefits of social media
    • Build deeper relationships and communities
    • Increase awareness for your chapter
    • Broaden your prospect network
    • Achieve search engine prominence (SEO)
    • Increase your web or blog traffic
    • Break through clutter to reach journalists
    • Empower members to become viral ambassadors for the chapter
    • Watch for future chapter leaders
  • 4. Central OH PRSA social profiles
  • 5. LinkedIn
    • Objective: Greater engagement with and between members
      • Created group in February 2008
      • Rolled out to membership via email and newsletter
      • Managed by Membership Committee
      • 203 members have joined to date
  • 6.
      • Positioned as a member benefit
        • Access rich profiles for fellow chapter members
        • Uncover hidden connections
  • 7. Facebook
    • Objective: Awareness, communication with prospects
      • Created group in July 2008
      • Anyone can join
      • Communicated to membership via newsletter
      • Managed by Membership and PR Committees
      • 90 members and prospects have joined to date
  • 8.  
  • 9. Twitter
    • Objective: Awareness, communication with prospects and members
      • Created account in August 2008
      • Anyone can follow @PRSAcentralOhio
      • Communicated to membership via newsletter
      • Managed by Membership and PR Committees
      • Event attendees encouraged to live-Tweet using our hashtag #COPRSA
      • 455 followers to date
  • 10.  
  • 11. Delicious
    • Objective: Thought leadership through content aggregation
      • Created profile and began populating with content in early 2009
      • Communicated with members via every newsletter
      • Great resource for all members; accessible by anyone
      • Managed by PR Committee
      • Aggregated links from Delicious are also used for Twitter content
  • 12.  
  • 13. Top social networks
    • Facebook
    • Twitter
    • LinkedIn
    • Flickr
    • Youtube
    • Delicious
    • Local social sites
  • 14. Niche social sites
    • MyRagan
    • PRopenMic
    • PitchEngine
    • PRpeeps
    • 4,048 PR related communities on Ning.com
  • 15.
    • Create and share useful, meaningful content
      • Update “status” regularly with news, information, events and links
      • Answer questions, offer advice
      • Provide tips and info related to our industry
      • Showcase expertise to gain credibility
      • Add value to gain and keep followers/friends/ members
    • Be human, memorable and likeable
    • Build relationships on and off-line
    Contributing to the community
  • 16.
      • A: Whoever is passionate about it and steps up to champion
    Q: Who owns social media?
  • 17. QUESTIONS? [email_address] @LaraK on Twitter Blog at www.larakretler.com 614-383-1618 (w) 937-271-9151 (c)