Central Oh Prsa Socmed 10 3 09

642 views

Published on

A social media case study about the Central Ohio chapter of PRSA

Published in: Business, Technology, Sports
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
642
On SlideShare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
2
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Central Oh Prsa Socmed 10 3 09

  1. 1. HELPING YOUR CHAPTER GO SOCIAL 10/3/09
  2. 2. <ul><li>PR professional since 1991 </li></ul><ul><li>Avid social Internet user since 1994 </li></ul><ul><li>Online community creator and participant since 1998 </li></ul><ul><li>Blogger since 2001 </li></ul><ul><li>Professional blog at www.larakretler.com </li></ul><ul><li>Social media practice lead at Fahlgren Mortine PR </li></ul><ul><li>PRSA chapter leadership since 2003 </li></ul>About Lara Kretler
  3. 3. Benefits of social media <ul><li>Build deeper relationships and communities </li></ul><ul><li>Increase awareness for your chapter </li></ul><ul><li>Broaden your prospect network </li></ul><ul><li>Achieve search engine prominence (SEO) </li></ul><ul><li>Increase your web or blog traffic </li></ul><ul><li>Break through clutter to reach journalists </li></ul><ul><li>Empower members to become viral ambassadors for the chapter </li></ul><ul><li>Watch for future chapter leaders </li></ul>
  4. 4. Central OH PRSA social profiles
  5. 5. LinkedIn <ul><li>Objective: Greater engagement with and between members </li></ul><ul><ul><li>Created group in February 2008 </li></ul></ul><ul><ul><li>Rolled out to membership via email and newsletter </li></ul></ul><ul><ul><li>Managed by Membership Committee </li></ul></ul><ul><ul><li>203 members have joined to date </li></ul></ul>
  6. 6. <ul><ul><li>Positioned as a member benefit </li></ul></ul><ul><ul><ul><li>Access rich profiles for fellow chapter members </li></ul></ul></ul><ul><ul><ul><li>Uncover hidden connections </li></ul></ul></ul>
  7. 7. Facebook <ul><li>Objective: Awareness, communication with prospects </li></ul><ul><ul><li>Created group in July 2008 </li></ul></ul><ul><ul><li>Anyone can join </li></ul></ul><ul><ul><li>Communicated to membership via newsletter </li></ul></ul><ul><ul><li>Managed by Membership and PR Committees </li></ul></ul><ul><ul><li>90 members and prospects have joined to date </li></ul></ul>
  8. 9. Twitter <ul><li>Objective: Awareness, communication with prospects and members </li></ul><ul><ul><li>Created account in August 2008 </li></ul></ul><ul><ul><li>Anyone can follow @PRSAcentralOhio </li></ul></ul><ul><ul><li>Communicated to membership via newsletter </li></ul></ul><ul><ul><li>Managed by Membership and PR Committees </li></ul></ul><ul><ul><li>Event attendees encouraged to live-Tweet using our hashtag #COPRSA </li></ul></ul><ul><ul><li>455 followers to date </li></ul></ul>
  9. 11. Delicious <ul><li>Objective: Thought leadership through content aggregation </li></ul><ul><ul><li>Created profile and began populating with content in early 2009 </li></ul></ul><ul><ul><li>Communicated with members via every newsletter </li></ul></ul><ul><ul><li>Great resource for all members; accessible by anyone </li></ul></ul><ul><ul><li>Managed by PR Committee </li></ul></ul><ul><ul><li>Aggregated links from Delicious are also used for Twitter content </li></ul></ul>
  10. 13. Top social networks <ul><li>Facebook </li></ul><ul><li>Twitter </li></ul><ul><li>LinkedIn </li></ul><ul><li>Flickr </li></ul><ul><li>Youtube </li></ul><ul><li>Delicious </li></ul><ul><li>Local social sites </li></ul>
  11. 14. Niche social sites <ul><li>MyRagan </li></ul><ul><li>PRopenMic </li></ul><ul><li>PitchEngine </li></ul><ul><li>PRpeeps </li></ul><ul><li>4,048 PR related communities on Ning.com </li></ul>
  12. 15. <ul><li>Create and share useful, meaningful content </li></ul><ul><ul><li>Update “status” regularly with news, information, events and links </li></ul></ul><ul><ul><li>Answer questions, offer advice </li></ul></ul><ul><ul><li>Provide tips and info related to our industry </li></ul></ul><ul><ul><li>Showcase expertise to gain credibility </li></ul></ul><ul><ul><li>Add value to gain and keep followers/friends/ members </li></ul></ul><ul><li>Be human, memorable and likeable </li></ul><ul><li>Build relationships on and off-line </li></ul>Contributing to the community
  13. 16. <ul><ul><li>A: Whoever is passionate about it and steps up to champion </li></ul></ul>Q: Who owns social media?
  14. 17. QUESTIONS? [email_address] @LaraK on Twitter Blog at www.larakretler.com 614-383-1618 (w) 937-271-9151 (c)

×