Social Media Marketing Guide


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Social Media Marketing Presentation for small to medium sized businesses. Overview on how to implement social media in your current marketing efforts.

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  • Keywords throughout website
  • Post Rank Connect: focusses on evaluating how your featured content performs as a while across the web rather just on keywords (free)
  • Social Media Marketing Guide

    1. 1. Social Media Marketing Guidefor Small Businesses<br />Presented by<br />Confidential – Not for Distribution<br />
    2. 2. Agenda<br />Overview<br />Social Media Tools (Blogs, Video/Podcast, Platforms)<br />Key Requirements<br />Goals<br />Approach<br />Infuse Marketing’s Role<br />Results<br />Contact<br />Confidential – Not for Distribution<br />
    3. 3. Overview<br />Use online social media platforms to promote a product, organization or service<br />Online platforms include blogs, video, podcast and social networks<br />Major players: Facebook, LinkedIn and Twitter<br />Consumers contribute to content<br />Companies engage with online audience<br />Confidential – Not for Distribution<br />
    4. 4. Blog<br />Independent, opinionated, informative and interesting content in reverse chronological order and regularly updated<br />Allows user feedback and sharing capabilities via email and social media platforms<br />Updated daily, weekly or monthly<br />Video podcast: video contained in a blog rank high on Google pages<br />Confidential – Not for Distribution<br />
    5. 5. Video/Podcast/RSS Feeds<br />Viral tool to attract, engage and convert viewers; better than any other marketing web medium<br />Video: video and audio content<br />Podcast: audio only, can be heard on a Ipodor smartphone<br />RSS Feeds: contained within a blog distributes either video podcast or podcasts<br />Confidential – Not for Distribution<br />
    6. 6. 350+ million activeusers<br />50% active user log on everyday<br />Fantastic branding visibility, delivers info and news to a network of people who are interested <br />Search feature<br />‘Fan’ page vs. ‘Group’<br />Confidential – Not for Distribution<br />
    7. 7. 200 million users on micro blogging site<br />Demographics: 35 – 45 yrs. old<br />Public forum to interact with consumers<br />Instant communication, direct message capability<br />Ability to join relevant conversations<br />Confidential – Not for Distribution<br />
    8. 8. 100 million users<br />Network geared towards professionals looking to network<br />Online rolodex and resume<br />Groups and events feature<br />Confidential – Not for Distribution<br />
    9. 9. Video<br />60 seconds – 2 minutes ideal length<br />Host video primarily on website then through sharing sites for greater visibility<br />Video posted on a webpage is indexed and ranked higher in search engines rather than on sharing sites<br />Focus on metadata<br />Confidential – Not for Distribution<br />
    10. 10. Key Requirements<br />Internet presence (i.e. Website)<br />Compelling and updated content (i.e. written, audio and video) <br />Communication medium (i.e. email capture mechanism)<br />Confidential – Not for Distribution<br />
    11. 11. Goals<br />Attract traffic through social media platforms back to website<br />Convert consumers and redirect back to website<br />Transform consumers into clients<br />Confidential – Not for Distribution<br />
    12. 12. Approach<br />1. Website Optimization<br /><ul><li>Add key content and keywords
    13. 13. Add blog page, if in place, add fresh content and incorporate with relevant video/audio
    14. 14. Add email capture mechanism in “Contact Us” page</li></ul>3. Grow SM Presence<br /><ul><li>Share link from individual account profiles
    15. 15. Share link through email communications
    16. 16. Add SM badges to email signature, articles, white papers, newsletter, case studies and blogs
    17. 17. SM badge on home/landing pages
    18. 18. Written or verbal announcements or requests to become ‘fans’</li></ul>2. SM Integration<br /><ul><li>Link all social media accounts to website
    19. 19. Add SM badge on homepage
    20. 20. Add SM badges on all email communication and marketing print materials
    21. 21. Email blast announcing SM presence and encourage friends to be a fan or follower
    22. 22. Allow blog sharing capabilities</li></ul>Confidential – Not for Distribution<br />
    23. 23. What can do for you<br />Write strategy and implement<br />Update status, post relevant program/event content, pose questions, devise contests, engage/interact with fans and post photos and videos<br />Manage blog content and post and link to platforms<br />Optimize social media sites<br />Inspire others to share<br />Build company/brand awareness and recognition<br />Confidential – Not for Distribution<br />
    24. 24. Measuring Social Media Efforts<br />Leads generated<br />Products sampled<br />Growth of fans, followers and friends<br />Website traffic and page views<br />Conversion rate<br />Google analytics and others<br />Confidential – Not for Distribution<br />
    25. 25. Contact<br />For questions and/or comments:<br />CarminaBacani<br />Owner/Marketing Consultant<br />Infuse Marketing<br /><br />carminabacani<br />@infusemarketing<br />infusemarketing<br />Confidential – Not for Distribution<br />