This document provides guidance on conducting lean UX customer discovery. It advises talking to potential users to understand where a product might fit in their work or life, what problems it could solve, and how and when it might be used. Key recommendations include identifying target users and goals before conversations, listening more than talking, capturing observations, and collecting artifacts. The document suggests spending time with users early and often to create a conversation rather than interrogation and maintain an open mind. It cautions against asking about desired features or theoretical usage without understanding user needs. Suggestions are given for finding users to speak with.
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Lean Startup Customer Discovery Tips
1. Lean
 UX
 Customer
 Discovery
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What
 to
 do
 when
 youâre
 âgetting
 out
 of
 the
 buildingâ
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 Creative
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 Attribution-ÂâShare
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 3.0
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What
 can
 we
 learn
 from
 users?
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⢠Where
 will
 our
 product
 fit
 in
 their
 work
 or
 life?
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⢠What
 problems
 will
 our
 product
 solve?
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⢠When
 and
 how
 will
 our
 product
 used?
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⢠What
 features
 are
 important?
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How
 to
 frame
 an
 effective
 conversation
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Before
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⢠Identify
 who
 do
 you
 want
 to
 talk
 to
 and
 what
 you
 want
 to
 learn
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During
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⢠Use
 conversation
 starters
 instead
 of
 prepared
 questions
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⢠Listen
 more
 than
 you
 talk
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⢠Capture
 your
 observations
 (index
 cards
 work
 well)
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⢠Collect
 artifacts
 (photos,
 screenshots,
 work
 product)
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⢠If
 you
 have
 something
 to
 show/demo,
 do
 it
 after
 the
 open-Ââended
 conversation
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After
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⢠Debrief
 and
 share
 what
 youâre
 learning
 with
 your
 team
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DOâs
 and
 DONâTS
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⢠DO
 Spend
 time
 with
 your
 users
 âearly
 and
 oftenâ
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⢠DO
 Create
 a
 conversation,
 not
 an
 interrogation
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⢠DO
 Maintain
 a
 âbeginnerâs
 mindâ
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⢠DO
 Use
 your
 visits
 for
 multiple
 purposes
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⢠DONâT
 Ask
 what
 features
 people
 want
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⢠DONâT
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 Ask
 users
 to
 talk
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 theoretically
 about
 what
 they
 might
 do
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Identify
 the
 need
 behind
 the
 feature
 request
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⢠User:
 What
 I
 really
 need
 is
 feature
 xâŚâ
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⢠You:
 âIf
 you
 had
 feature
 x,
 what
 would
 that
 allow
 you
 to
 do?â
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Where
 do
 you
 find
 users
 to
 talk
 to?
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⢠Licensed/registered
 users
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⢠In-Ââline
 Web
 recruiting
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⢠Conferences
 and
 industry
 events
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⢠Special
 interest
 groups/user
 groups
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⢠Market
 research
 firms
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⢠Craigslist
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⢠Friends
 and
 Family
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