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D E M Y S T I F I N G F U N D R A I S I N G :
5 S T E P S T O P I T C H I N G S U C C E S S
PHYLICIA KOH & PLAY VENTURES
‣ Over 8 years experience in growth, PR in startups and at the
Singapore Economic Development Board
‣ Play Ventures is an early stage gaming VC fund
‣ Based in Singapore and Helsinki, and invest globally
‣ Invest in pre-seed, seed stage F2P game studios and services
PLAY VENTURES FUND I PORTFOLIO
Play Ventures has invested in 23 companies to-date
#1 WHAT EVEN IS A VC
What do VCs do? What do they look for?
VC 101
‣ Could have
operational
experience
‣ Or come from an
investment
background
‣ Have bosses too
Your
startup
Invest capital
into startups
Because we told our
investors we’d get
them >3X returns
Get money
from investors
Investors VC
Own a % of your
startup, which they
hope generate
massive returns
VC FUNDS GET RETURNS FROM EXITS
A C Q U I S I T I O N S
I P O
BUT THERE’S THE POWER LAW
1 2 20 4 5 6 7 8 9 10 NO. OF COMPANIES Credit: Jyri Engeström (@jyri)
RETURNS 150X
100X
50X
▸ 97% of profits come from < 10 companies
▸ So VCs need ”Fund Returners” that give them > 100X to
make up for poor performers
#2 IS VC FOR YOU?
What are alternative funding options?
EXTERNAL FUNDING
+ Large amounts of capital
+ Help with connections, growth
+ Helps you scale quickly
+ Help with future financing rounds
- Own a % of your company
- Managing investors and your board
takes energy and time
V C
+ Connections, could form a collective
+ Fewer due diligence hoops
- Own a % of your company
- Smaller cheques
- Follow-on financing less certain
- May or may not have relevant expertise
- If you raise from multiple angels, that
can take up more energy, time
A N G E L S
Pitch Checklist for Seed PitchRAISE VC FUNDING IF
YOU HAVE…
▸ Global Ambition to build a $100M+ company
▸ Drive, vision and execution to be the #1 company
and leader in your category
▸ Growth-first mindset
▸ The ability to hire the best people
▸ Tolerance for risk & uncertainty
▸ The will to change the world
Pitch Checklist for Seed PitchYOU SHOULD NOT RAISE
VC FUNDING TO…
▸Just because “everyone is doing it”
▸Bragging rights
▸To finance just a game, a project
▸“To complete a prototype”
▸If you can’t deal with selling control
of your company
PROJECT FINANCING
+ Individual game/project funding
+ Minimum guarantee provides
security for the team for a period
+ Expertise and muscle in user
acquisition, game development, etc.
- Not all deals are favourable for
developers w.r.t revenue share,
platform exclusivity
P U B L I S H E R O R
P L A T F O R M
+ Some don’t need to be repaid
+ More public funding available for
gaming now globally
- Need patience for paperwork (now
and in the future)
- Some might have strings attached
and restrictions
P U B L I C
+ Retain ownership
+ Help build your player base even
before development/launch
- Doing a good crowdfunding
campaign takes time and effort
- Public failure might make other
funding options more difficult
C R O W D F U N D I N G
#3 PREP YOUR PITCH
What do you need to have in place?
WHAT YOU NEED
▸ VCs look at THOUSANDS of funding
applications every year
▸ A poor cold email will put you at the
back of the queue
▸ Personalise, show why your
company hits their sweet spot
▸ Have a one-paragraph elevator
pitch others can use for warm intros
▸ Must-have for fundraising
▸ Not a game design document
▸ Have two versions – for pitch
presentations, for reading
▸ Check out our Pitch Perfect Guide
for more details
(playventures.vc/pitchperfect)
P I T C H E M A I L P I T C H D E C K P R A C T I C E
▸ Start by asking how they feel about
your company
▸ Hard to pitch without visual
feedback (facial expression, body
language)
▸ Arrange to have a co-founder share
screen so you see the VC
▸ Rehearse, rehearse, rehearse!
#4 REMEMBER: NOT ALL
VCS ARE THE SAME
Tailor and prioritise
GAMING VC FUNDS
EARLY LATER
▸ How early?
▸ Pre-product?
▸ Pre-revenue?
▸ Pre-incorporation?
▸ Series A onwards
▸ Metrics
▸ What traction
must you show?
GAMING VC FUNDS
GLOBAL LOCAL
WHAT DOES PLAY VENTURES LOOK FOR?
Amazing
Team
Social
Product
Free 2 Play
Big
Ambitions
PLAY VENTURES FUND I PORTFOLIO
#5 FOUNDER-VC FIT
Ask questions!
Pitch Checklist for Seed Pitch
Founder-VC Fit
▸This relationship will last for years
▸Ask about their value-add
▸Before taking investment, ask for
references from their portfolio
founders
G E T T H I S D E C K A T
playventures.vc/readbeforeraising
C O N N E C T W I T H M E
@ppphyl
linkedin.com/in/phyliciakoh/
phylicia@playventures.vc
Play Ventures - Demystifying Fundraising

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Play Ventures - Demystifying Fundraising

  • 1. D E M Y S T I F I N G F U N D R A I S I N G : 5 S T E P S T O P I T C H I N G S U C C E S S
  • 2. PHYLICIA KOH & PLAY VENTURES ‣ Over 8 years experience in growth, PR in startups and at the Singapore Economic Development Board ‣ Play Ventures is an early stage gaming VC fund ‣ Based in Singapore and Helsinki, and invest globally ‣ Invest in pre-seed, seed stage F2P game studios and services
  • 3. PLAY VENTURES FUND I PORTFOLIO Play Ventures has invested in 23 companies to-date
  • 4. #1 WHAT EVEN IS A VC What do VCs do? What do they look for?
  • 5. VC 101 ‣ Could have operational experience ‣ Or come from an investment background ‣ Have bosses too Your startup Invest capital into startups Because we told our investors we’d get them >3X returns Get money from investors Investors VC Own a % of your startup, which they hope generate massive returns
  • 6. VC FUNDS GET RETURNS FROM EXITS A C Q U I S I T I O N S I P O
  • 7. BUT THERE’S THE POWER LAW 1 2 20 4 5 6 7 8 9 10 NO. OF COMPANIES Credit: Jyri Engeström (@jyri) RETURNS 150X 100X 50X ▸ 97% of profits come from < 10 companies ▸ So VCs need ”Fund Returners” that give them > 100X to make up for poor performers
  • 8. #2 IS VC FOR YOU? What are alternative funding options?
  • 9. EXTERNAL FUNDING + Large amounts of capital + Help with connections, growth + Helps you scale quickly + Help with future financing rounds - Own a % of your company - Managing investors and your board takes energy and time V C + Connections, could form a collective + Fewer due diligence hoops - Own a % of your company - Smaller cheques - Follow-on financing less certain - May or may not have relevant expertise - If you raise from multiple angels, that can take up more energy, time A N G E L S
  • 10. Pitch Checklist for Seed PitchRAISE VC FUNDING IF YOU HAVE… ▸ Global Ambition to build a $100M+ company ▸ Drive, vision and execution to be the #1 company and leader in your category ▸ Growth-first mindset ▸ The ability to hire the best people ▸ Tolerance for risk & uncertainty ▸ The will to change the world
  • 11. Pitch Checklist for Seed PitchYOU SHOULD NOT RAISE VC FUNDING TO… ▸Just because “everyone is doing it” ▸Bragging rights ▸To finance just a game, a project ▸“To complete a prototype” ▸If you can’t deal with selling control of your company
  • 12. PROJECT FINANCING + Individual game/project funding + Minimum guarantee provides security for the team for a period + Expertise and muscle in user acquisition, game development, etc. - Not all deals are favourable for developers w.r.t revenue share, platform exclusivity P U B L I S H E R O R P L A T F O R M + Some don’t need to be repaid + More public funding available for gaming now globally - Need patience for paperwork (now and in the future) - Some might have strings attached and restrictions P U B L I C + Retain ownership + Help build your player base even before development/launch - Doing a good crowdfunding campaign takes time and effort - Public failure might make other funding options more difficult C R O W D F U N D I N G
  • 13. #3 PREP YOUR PITCH What do you need to have in place?
  • 14. WHAT YOU NEED ▸ VCs look at THOUSANDS of funding applications every year ▸ A poor cold email will put you at the back of the queue ▸ Personalise, show why your company hits their sweet spot ▸ Have a one-paragraph elevator pitch others can use for warm intros ▸ Must-have for fundraising ▸ Not a game design document ▸ Have two versions – for pitch presentations, for reading ▸ Check out our Pitch Perfect Guide for more details (playventures.vc/pitchperfect) P I T C H E M A I L P I T C H D E C K P R A C T I C E ▸ Start by asking how they feel about your company ▸ Hard to pitch without visual feedback (facial expression, body language) ▸ Arrange to have a co-founder share screen so you see the VC ▸ Rehearse, rehearse, rehearse!
  • 15. #4 REMEMBER: NOT ALL VCS ARE THE SAME Tailor and prioritise
  • 16. GAMING VC FUNDS EARLY LATER ▸ How early? ▸ Pre-product? ▸ Pre-revenue? ▸ Pre-incorporation? ▸ Series A onwards ▸ Metrics ▸ What traction must you show?
  • 18. WHAT DOES PLAY VENTURES LOOK FOR? Amazing Team Social Product Free 2 Play Big Ambitions
  • 19. PLAY VENTURES FUND I PORTFOLIO
  • 20. #5 FOUNDER-VC FIT Ask questions!
  • 21. Pitch Checklist for Seed Pitch Founder-VC Fit ▸This relationship will last for years ▸Ask about their value-add ▸Before taking investment, ask for references from their portfolio founders
  • 22. G E T T H I S D E C K A T playventures.vc/readbeforeraising C O N N E C T W I T H M E @ppphyl linkedin.com/in/phyliciakoh/ phylicia@playventures.vc