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SOCIAL STRATEGYHow to develop an award-winning social media programMonday, May 20, 13
Monday, May 20, 13
ACTION PLANSBe smart, stylish & authentic• Who?• What?• When?• Where?• Why?• How?Monday, May 20, 13
AWARD-WINNINGSOCIAL MEDIA PROGRAM• #43 in nation• #4 in Florida behind UF, UMand Full Sail University• Integrated social m...
• Optimized existing and launchednew platforms• Popularized #lynndebate• Worked with Google, foursquareandTwitter directly...
TUMBLRhttp://lynndebate.tumblr.comMonday, May 20, 13
TUMBLR ARCHIVE“Big picture” viewMonday, May 20, 13
FOURSQUAREVolunteer Headquarters & “Red,White andView”Monday, May 20, 13
INSTAGRAMMonday, May 20, 13
INSTAGRAM#lynndebateMonday, May 20, 13
FLICKRhttp://debate2012.lynn.edu/photosMonday, May 20, 13
YOUTUBEhttp://debate2012.lynn.edu/videosMonday, May 20, 13
TWITTER#lynndebateMonday, May 20, 13
FACEBOOK#lynndebate tab links toTumblr blogMonday, May 20, 13
LITTLE LU FACEBOOKMonday, May 20, 13
LITTLE LU TWITTERMonday, May 20, 13
LITTLE LU FOURSQUAREMonday, May 20, 13
GOOGLE+Monday, May 20, 13
SOCIAL NUMBERSYouTube• 1 hour of edited footage & 49 videosGoogle+• 4 Hangoutsfoursquare• 132 check-ins at volunteer headq...
TWITTER#lynndebate was trending top 3 nationwide and top 5 worldwideMonday, May 20, 13
SOCIAL POLICY• With more eyes on Lynn than ever before, and with Lynnparticipating on more social networks, we wanted to u...
KEYTAKEAWAYS• Set strategic goals• Focus on your target audience• Create engaging multimediacontent• Post often, but not t...
Follow Laura @LStephensPRMonday, May 20, 13
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Social Campaigns

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Transcript of "Social Campaigns"

  1. 1. SOCIAL STRATEGYHow to develop an award-winning social media programMonday, May 20, 13
  2. 2. Monday, May 20, 13
  3. 3. ACTION PLANSBe smart, stylish & authentic• Who?• What?• When?• Where?• Why?• How?Monday, May 20, 13
  4. 4. AWARD-WINNINGSOCIAL MEDIA PROGRAM• #43 in nation• #4 in Florida behind UF, UMand Full Sail University• Integrated social mediastrategies into the #lynndebateMonday, May 20, 13
  5. 5. • Optimized existing and launchednew platforms• Popularized #lynndebate• Worked with Google, foursquareandTwitter directly• Recruited Student Storytellers• Social Media Lounge#lynndebate goes socialMonday, May 20, 13
  6. 6. TUMBLRhttp://lynndebate.tumblr.comMonday, May 20, 13
  7. 7. TUMBLR ARCHIVE“Big picture” viewMonday, May 20, 13
  8. 8. FOURSQUAREVolunteer Headquarters & “Red,White andView”Monday, May 20, 13
  9. 9. INSTAGRAMMonday, May 20, 13
  10. 10. INSTAGRAM#lynndebateMonday, May 20, 13
  11. 11. FLICKRhttp://debate2012.lynn.edu/photosMonday, May 20, 13
  12. 12. YOUTUBEhttp://debate2012.lynn.edu/videosMonday, May 20, 13
  13. 13. TWITTER#lynndebateMonday, May 20, 13
  14. 14. FACEBOOK#lynndebate tab links toTumblr blogMonday, May 20, 13
  15. 15. LITTLE LU FACEBOOKMonday, May 20, 13
  16. 16. LITTLE LU TWITTERMonday, May 20, 13
  17. 17. LITTLE LU FOURSQUAREMonday, May 20, 13
  18. 18. GOOGLE+Monday, May 20, 13
  19. 19. SOCIAL NUMBERSYouTube• 1 hour of edited footage & 49 videosGoogle+• 4 Hangoutsfoursquare• 132 check-ins at volunteer headquartersFlickr• 2,000+ photosInstagram• 1,450+ #lynndebate photosFacebook• Impressions spiked from 86,579 to 934,258Tumblr• 180 postsMonday, May 20, 13
  20. 20. TWITTER#lynndebate was trending top 3 nationwide and top 5 worldwideMonday, May 20, 13
  21. 21. SOCIAL POLICY• With more eyes on Lynn than ever before, and with Lynnparticipating on more social networks, we wanted to updateour social media policy so that:• We have public guidelines for deleting inappropriate posts.• Users have a “code of conduct” to follow when interactingwith our social platforms.• Anyone knows who to contact if he/she has a questionrelated to social media.Monday, May 20, 13
  22. 22. KEYTAKEAWAYS• Set strategic goals• Focus on your target audience• Create engaging multimediacontent• Post often, but not too much• Stay atop of trends• Measure, change, measureMonday, May 20, 13
  23. 23. Follow Laura @LStephensPRMonday, May 20, 13
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