Here's a link to the video that is shown on Slide #2: http://www.youtube.com/watch?v=d8O6PRSGv3M

1. SOCIAL STRATEGY
How to develop an award-winning social media program
Monday, May 20, 13

2. Monday, May 20, 13

3. ACTION PLANS
Be smart, stylish & authentic
• Who?
• What?
• When?
• Where?
• Why?
• How?
Monday, May 20, 13

4. AWARD-WINNING
SOCIAL MEDIA PROGRAM
• #43 in nation
• #4 in Florida behind UF, UM
and Full Sail University
• Integrated social media
strategies into the #lynndebate
Monday, May 20, 13

5. • Optimized existing and launched
new platforms
• Popularized #lynndebate
• Worked with Google, foursquare
andTwitter directly
• Recruited Student Storytellers
• Social Media Lounge
#lynndebate goes social
Monday, May 20, 13

6. TUMBLR
http://lynndebate.tumblr.com
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7. TUMBLR ARCHIVE
“Big picture” view
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8. FOURSQUARE
Volunteer Headquarters & “Red,White andView”
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9. INSTAGRAM
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10. INSTAGRAM
#lynndebate
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11. FLICKR
http://debate2012.lynn.edu/photos
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12. YOUTUBE
http://debate2012.lynn.edu/videos
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13. TWITTER
#lynndebate
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14. FACEBOOK
#lynndebate tab links toTumblr blog
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15. LITTLE LU FACEBOOK
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16. LITTLE LU TWITTER
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17. LITTLE LU FOURSQUARE
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18. GOOGLE+
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19. SOCIAL NUMBERS
YouTube
• 1 hour of edited footage & 49 videos
Google+
• 4 Hangouts
foursquare
• 132 check-ins at volunteer headquarters
Flickr
• 2,000+ photos
Instagram
• 1,450+ #lynndebate photos
Facebook
• Impressions spiked from 86,579 to 934,258
Tumblr
• 180 posts
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20. TWITTER
#lynndebate was trending top 3 nationwide and top 5 worldwide
Monday, May 20, 13

21. SOCIAL POLICY
• With more eyes on Lynn than ever before, and with Lynn
participating on more social networks, we wanted to update
our social media policy so that:
• We have public guidelines for deleting inappropriate posts.
• Users have a “code of conduct” to follow when interacting
with our social platforms.
• Anyone knows who to contact if he/she has a question
related to social media.
Monday, May 20, 13

22. KEYTAKEAWAYS
• Set strategic goals
• Focus on your target audience
• Create engaging multimedia
content
• Post often, but not too much
• Stay atop of trends
• Measure, change, measure
Monday, May 20, 13

23. Follow Laura @LStephensPR
Monday, May 20, 13