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Here's a link to the video that is shown on Slide #2: http://www.youtube.com/watch?v=d8O6PRSGv3M

Here's a link to the video that is shown on Slide #2: http://www.youtube.com/watch?v=d8O6PRSGv3M

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  • 1. SOCIAL STRATEGYHow to develop an award-winning social media programMonday, May 20, 13
  • 2. Monday, May 20, 13
  • 3. ACTION PLANSBe smart, stylish & authentic• Who?• What?• When?• Where?• Why?• How?Monday, May 20, 13
  • 4. AWARD-WINNINGSOCIAL MEDIA PROGRAM• #43 in nation• #4 in Florida behind UF, UMand Full Sail University• Integrated social mediastrategies into the #lynndebateMonday, May 20, 13
  • 5. • Optimized existing and launchednew platforms• Popularized #lynndebate• Worked with Google, foursquareandTwitter directly• Recruited Student Storytellers• Social Media Lounge#lynndebate goes socialMonday, May 20, 13
  • 6. TUMBLRhttp://lynndebate.tumblr.comMonday, May 20, 13
  • 7. TUMBLR ARCHIVE“Big picture” viewMonday, May 20, 13
  • 8. FOURSQUAREVolunteer Headquarters & “Red,White andView”Monday, May 20, 13
  • 9. INSTAGRAMMonday, May 20, 13
  • 10. INSTAGRAM#lynndebateMonday, May 20, 13
  • 11. FLICKRhttp://debate2012.lynn.edu/photosMonday, May 20, 13
  • 12. YOUTUBEhttp://debate2012.lynn.edu/videosMonday, May 20, 13
  • 13. TWITTER#lynndebateMonday, May 20, 13
  • 14. FACEBOOK#lynndebate tab links toTumblr blogMonday, May 20, 13
  • 15. LITTLE LU FACEBOOKMonday, May 20, 13
  • 16. LITTLE LU TWITTERMonday, May 20, 13
  • 17. LITTLE LU FOURSQUAREMonday, May 20, 13
  • 18. GOOGLE+Monday, May 20, 13
  • 19. SOCIAL NUMBERSYouTube• 1 hour of edited footage & 49 videosGoogle+• 4 Hangoutsfoursquare• 132 check-ins at volunteer headquartersFlickr• 2,000+ photosInstagram• 1,450+ #lynndebate photosFacebook• Impressions spiked from 86,579 to 934,258Tumblr• 180 postsMonday, May 20, 13
  • 20. TWITTER#lynndebate was trending top 3 nationwide and top 5 worldwideMonday, May 20, 13
  • 21. SOCIAL POLICY• With more eyes on Lynn than ever before, and with Lynnparticipating on more social networks, we wanted to updateour social media policy so that:• We have public guidelines for deleting inappropriate posts.• Users have a “code of conduct” to follow when interactingwith our social platforms.• Anyone knows who to contact if he/she has a questionrelated to social media.Monday, May 20, 13
  • 22. KEYTAKEAWAYS• Set strategic goals• Focus on your target audience• Create engaging multimediacontent• Post often, but not too much• Stay atop of trends• Measure, change, measureMonday, May 20, 13
  • 23. Follow Laura @LStephensPRMonday, May 20, 13