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Crowdfunding Checklist @ Aalto University

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Lauri Pitkänen
Lauri Pitkänen

Crowdfunding Checklist What to do before launching your campaign?

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CROWDFUNDING  CHECKLIST     Lauri  Pitkänen  –  @lauripit  
LAURI  PITKÄNEN  –  R&E   •  R&E  –  Researcher  &  Entrepreneur   –  Making  Phd.  about  Crowdfunding:   “Crea&ng  presales  for  new   innova&ons”  @TSE   –  Fellow  @FundedByMe,  consulGng   crowdfunding  markeGng   –  Teaching  markeGng  @TSE   –  Joukkorahoitus  2.0  (FB  &  Blog)    
Forms  of  crowdfunding  
Succeeding  is  hard!  
CF-­‐PROJECT  VS  TRADITIONAL  MKTG   Planning/preparaGons       Planning/preparaGons     3  Months  Rule   Campaign   Campaign  
100  DAYS  BEFORE  YOUR  LAUNCH!   100:   You  have  your  pitch  and  website   ready.  
100  DAYS  BEFORE  YOUR  LAUNCH!   80:   You  know  all  related  forums  online   and  offline  and  how  people  discuss   there.  
100  DAYS  BEFORE  YOUR  LAUNCH!   60:   You’ve  started  posGng  and  gained   followers  and  people  on  waiGng   list.  Also,  contacted  media  and   bloggers.  
100  DAYS  BEFORE  YOUR  LAUNCH!   40:   You’ve  idenGfied  the  most   influenGal  people  and  met  or   skyped  with  them  in  person.  
100  DAYS  BEFORE  YOUR  LAUNCH!   20:   Based  on  the  feedback  you  created   opGmal  campaign.      
100  DAYS  BEFORE  YOUR  LAUNCH!   0:   You’ve  been  busy  answering  all  the   e-­‐mails  and  last  PR  messages.  
Campaign  held  11-­‐12/2013!  
Crowdfunding Checklist @ Aalto University

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Crowdfunding Checklist @ Aalto University

  • 1. CROWDFUNDING  CHECKLIST     Lauri  Pitkänen  –  @lauripit  
  • 2. LAURI  PITKÄNEN  –  R&E   •  R&E  –  Researcher  &  Entrepreneur   –  Making  Phd.  about  Crowdfunding:   “Crea&ng  presales  for  new   innova&ons”  @TSE   –  Fellow  @FundedByMe,  consulGng   crowdfunding  markeGng   –  Teaching  markeGng  @TSE   –  Joukkorahoitus  2.0  (FB  &  Blog)    
  • 4.
  • 6. CF-­‐PROJECT  VS  TRADITIONAL  MKTG   Planning/preparaGons       Planning/preparaGons     3  Months  Rule   Campaign   Campaign  
  • 7. 100  DAYS  BEFORE  YOUR  LAUNCH!   100:   You  have  your  pitch  and  website   ready.  
  • 8. 100  DAYS  BEFORE  YOUR  LAUNCH!   80:   You  know  all  related  forums  online   and  offline  and  how  people  discuss   there.  
  • 9. 100  DAYS  BEFORE  YOUR  LAUNCH!   60:   You’ve  started  posGng  and  gained   followers  and  people  on  waiGng   list.  Also,  contacted  media  and   bloggers.  
  • 10. 100  DAYS  BEFORE  YOUR  LAUNCH!   40:   You’ve  idenGfied  the  most   influenGal  people  and  met  or   skyped  with  them  in  person.  
  • 11. 100  DAYS  BEFORE  YOUR  LAUNCH!   20:   Based  on  the  feedback  you  created   opGmal  campaign.      
  • 12. 100  DAYS  BEFORE  YOUR  LAUNCH!   0:   You’ve  been  busy  answering  all  the   e-­‐mails  and  last  PR  messages.  
  • 13.