CROWDFUNDING	
  CHECKLIST	
  
	
  
Lauri	
  Pitkänen	
  –	
  @lauripit	
  
LAURI	
  PITKÄNEN	
  –	
  R&E	
  
•  R&E	
  –	
  Researcher	
  &	
  Entrepreneur	
  
–  Making	
  Phd.	
  about	
  Crowdfu...
Forms	
  of	
  crowdfunding	
  
Succeeding	
  is	
  hard!	
  
CF-­‐PROJECT	
  VS	
  TRADITIONAL	
  MKTG	
  
Planning/preparaGons	
  	
  	
  

Planning/preparaGons	
  	
  

3	
  Months	...
100	
  DAYS	
  BEFORE	
  YOUR	
  LAUNCH!	
  

100:	
  
You	
  have	
  your	
  pitch	
  and	
  website	
  
ready.	
  
100	
  DAYS	
  BEFORE	
  YOUR	
  LAUNCH!	
  

80:	
  
You	
  know	
  all	
  related	
  forums	
  online	
  
and	
  offline	
...
100	
  DAYS	
  BEFORE	
  YOUR	
  LAUNCH!	
  

60:	
  
You’ve	
  started	
  posGng	
  and	
  gained	
  
followers	
  and	
 ...
100	
  DAYS	
  BEFORE	
  YOUR	
  LAUNCH!	
  

40:	
  
You’ve	
  idenGfied	
  the	
  most	
  
influenGal	
  people	
  and	
  ...
100	
  DAYS	
  BEFORE	
  YOUR	
  LAUNCH!	
  

20:	
  
Based	
  on	
  the	
  feedback	
  you	
  created	
  
opGmal	
  campa...
100	
  DAYS	
  BEFORE	
  YOUR	
  LAUNCH!	
  

0:	
  
You’ve	
  been	
  busy	
  answering	
  all	
  the	
  
e-­‐mails	
  an...
Campaign	
  held	
  11-­‐12/2013!	
  
Crowdfunding Checklist @ Aalto University
Crowdfunding Checklist @ Aalto University
Crowdfunding Checklist @ Aalto University
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Crowdfunding Checklist @ Aalto University

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Crowdfunding Checklist

What to do before launching your campaign?

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Crowdfunding Checklist @ Aalto University

  1. 1. CROWDFUNDING  CHECKLIST     Lauri  Pitkänen  –  @lauripit  
  2. 2. LAURI  PITKÄNEN  –  R&E   •  R&E  –  Researcher  &  Entrepreneur   –  Making  Phd.  about  Crowdfunding:   “Crea&ng  presales  for  new   innova&ons”  @TSE   –  Fellow  @FundedByMe,  consulGng   crowdfunding  markeGng   –  Teaching  markeGng  @TSE   –  Joukkorahoitus  2.0  (FB  &  Blog)    
  3. 3. Forms  of  crowdfunding  
  4. 4. Succeeding  is  hard!  
  5. 5. CF-­‐PROJECT  VS  TRADITIONAL  MKTG   Planning/preparaGons       Planning/preparaGons     3  Months  Rule   Campaign   Campaign  
  6. 6. 100  DAYS  BEFORE  YOUR  LAUNCH!   100:   You  have  your  pitch  and  website   ready.  
  7. 7. 100  DAYS  BEFORE  YOUR  LAUNCH!   80:   You  know  all  related  forums  online   and  offline  and  how  people  discuss   there.  
  8. 8. 100  DAYS  BEFORE  YOUR  LAUNCH!   60:   You’ve  started  posGng  and  gained   followers  and  people  on  waiGng   list.  Also,  contacted  media  and   bloggers.  
  9. 9. 100  DAYS  BEFORE  YOUR  LAUNCH!   40:   You’ve  idenGfied  the  most   influenGal  people  and  met  or   skyped  with  them  in  person.  
  10. 10. 100  DAYS  BEFORE  YOUR  LAUNCH!   20:   Based  on  the  feedback  you  created   opGmal  campaign.      
  11. 11. 100  DAYS  BEFORE  YOUR  LAUNCH!   0:   You’ve  been  busy  answering  all  the   e-­‐mails  and  last  PR  messages.  
  12. 12. Campaign  held  11-­‐12/2013!  

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