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Three Global Trends Changing Marketing and the Role of the CMO
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Presentation given at the Argyle event in Dallas, TX on December 12th.
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Presentation from Pegasus Trucking Live in Clearwater, FL 4/28/2016 - where I discussed the changes in technology, consumerism, mobility, artificial intelligence / machine learning, and how they affect/change the transportation industry.
Moments Matter : Why Technology Tips the Scale for Massive Change in Transpor...
Moments Matter : Why Technology Tips the Scale for Massive Change in Transpor...
Kyle Lacy
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Marketing is Dead. Only Moments Matter - UserTesting Roadshow - 10/5/2016
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Marketing is Dead - Understanding the Shifts Changing Marketing Today
Marketing is Dead - Understanding the Shifts Changing Marketing Today
Moments Matter : Why Technology Tips the Scale for Massive Change in Transpor...
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Three Global Trends Changing Marketing and the Role of the CMO
1.
2.
What’s Next?
3.
Click the center
icon >>>>> and browse for the image you want to insert. IF IMAGE INSERTS IN FRONT OF FOOTER, Right click on the image and Select Arrange/Send to Back
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What’s Next?
5.
What’s Now?
6.
Ginni Rometty CEO, IBM
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one. Moments Matter
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Accenture
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two. Consumer Mobility
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1 in 3
consumers use their mobile phone to research products instore. Cisco Internet Business Group
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Litmus
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We sent over
1 Billion digital messages on Cyber Monday
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Many of our
retail clients experienced mobile open rates exceeding 80%
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three. Brand Personalization
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Two types : 1.
Guided Selling 2. EGOnomics
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Guided Selling
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Return Path
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iGoDigital
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EGOnomics
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Faith Popcorn
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Rebuilding the Marketing Leader
51.
Keep your eye
on the company strategy.
52.
Collaborate with peers
for the sake of the customer.
53.
Build new models
to breed innovation.
54.
Reorganize the customer journey.
55.
Data beats OPINIONS
56.
David Walmsley Head of
Multichannel Marks & Spencer
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