How brands can leverage social apps to create engagement

1. Za Social: How brands can leverage social apps 27th January 2011

2. What are Social Apps?

4. Unlike online communities, social apps do not have profile or relationships but use existing profiles, relationships and activities from networks like Facebook for generating user dataMovies app on Facebook Movies app by flixter for user reviews on movies | link Super poke Facebook app that allowed users to ‘poke’ each other by sending gifts / messages | link Farmville Social Game in form of Social app. Game dynamics built around farming with friends | link

5. How are brands using Social Apps?

7. Generate revenue through FB based commerce

8. Enable loyalty programs to leverage social connections of customers

9. Community driven customer support

12. Impact: More than 1250 entries in one month

14. Impact: More than 78000 monthly active users

16. Impact: More than 1.3 million user hours pledged

22. Impact: more than 250,000 monthly active users

29. Business Objective = Social Tools

30. About Kuliza

31. About Kuliza Kuliza is a social technology firm focused in helping companies leverage social software, community platforms, mobile and cloud computing for improving business performance, communication and customer engagement.

32. Kuliza Offerings

33. Ask us how to build Social apps for your brand ! Kuliza.com | sales@kuliza.com | @kuliza kaushal.sarda@kuliza.com @ksarda