Social apps

1,759 views

Published on

How brands can leverage social apps to create engagement

Published in: Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
1,759
On SlideShare
0
From Embeds
0
Number of Embeds
787
Actions
Shares
0
Downloads
19
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Social apps

  1. 1. Za Social: How brands can leverage social apps<br />27th January 2011<br />
  2. 2. What are Social Apps?<br />
  3. 3. Social Apps<br /><ul><li>Social apps are social software used to trigger engagement from users
  4. 4. Unlike online communities, social apps do not have profile or relationships but use existing profiles, relationships and activities from networks like Facebook for generating user data</li></ul>Movies app on Facebook<br />Movies app by flixter for user reviews on movies | link<br />Super poke<br />Facebook app that allowed users to ‘poke’ each other by sending gifts / messages | link<br />Farmville<br />Social Game in form of Social app. Game dynamics built around farming with friends | link<br />
  5. 5. How are brands using Social Apps?<br />
  6. 6. Business Objectives of Brand Social Apps<br /><ul><li>Run Marketing Campaigns
  7. 7. Generate revenue through FB based commerce
  8. 8. Enable loyalty programs to leverage social connections of customers
  9. 9. Community driven customer support
  10. 10. Service personalization</li></li></ul><li>Objective # 1: Run Marketing Campaigns<br />
  11. 11. User Generated Contest App<br />Sony Ericsson | handsets<br /><ul><li>About: User generated picture contest, voted by users
  12. 12. Impact: More than 1250 entries in one month
  13. 13. Tool: Contest engine application</li></li></ul><li>Community Driven Ideation App<br />Pepsi | beverages<br /><ul><li>About: Pepsi ideation campaign to crowd source best ideas to refresh the world
  14. 14. Impact: More than 78000 monthly active users
  15. 15. Tool: Ideation engine integrated with Pepsi refresh community</li></li></ul><li>Referral Marketing App<br />Starbucks | coffee retail<br /><ul><li>About: Starbuck’s referral campaign on Facebook for community volunteering
  16. 16. Impact: More than 1.3 million user hours pledged
  17. 17. Tool: Referral engine to drive and measure WOM referrals</li></li></ul><li>Objective # 2: Increase Sales & Revenue<br />
  18. 18. FB Commerce App<br />1-800 flowers<br /><ul><li>About: E-commerce store built in Facebook
  19. 19. Tool: FB commerce store for search, selection and transaction w/o leaving Facebook</li></li></ul><li>Community Based Review App<br />Dell | IT Hardware<br /><ul><li>About: Tag directory for users to explore, learn and share product experiences
  20. 20. Tool: User reviews integrated with dell.com website</li></li></ul><li>Objective # 3: Making Loyalty Program Viral<br />
  21. 21. Customer Reward Program App<br />Starbucks | Coffee retail<br /><ul><li>About: App for supporting the Starbucks loyalty card program
  22. 22. Impact: more than 250,000 monthly active users
  23. 23. Tool: Reward engine to transfer points</li></li></ul><li>Objective # 4: Community Run User Support <br />
  24. 24. Support & Ideation Community App<br />Pampers | diapers<br /><ul><li>About: App for support and ideas on parenting and Pampers products
  25. 25. Tool: Support forum for questions, ideas and kudos</li></li></ul><li>Support & Ideation Community App<br />HP | IT hardware<br /><ul><li>About: Forum for users to provide support to each other
  26. 26. Tool: Support forum for discussions</li></li></ul><li>Objective # 5: Service Personalization<br />
  27. 27. Recommendation Program App<br />Target | retail<br /><ul><li>About: App recommends you customized deals depending upon your interest in other deals
  28. 28. Tool: Recommendation engine that tracks your e-store preferences</li></li></ul><li>Mapping: Business Objective = Social Tools<br />
  29. 29. Business Objective = Social Tools<br />
  30. 30. About Kuliza<br />
  31. 31. About Kuliza<br />Kuliza is a social technology firm focused in helping companies leverage social software, community platforms, mobile and cloud computing for improving business performance, communication and customer engagement. <br />
  32. 32. Kuliza Offerings<br />
  33. 33. Ask us how to build Social apps for your brand ! <br />Kuliza.com | sales@kuliza.com | @kuliza <br />kaushal.sarda@kuliza.com<br />@ksarda<br />

×