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Kuliza Technologies
Kuliza Technologies

How future commerce can leverage the power of social connections

Business
1 of 25
Za Social: Emerging Trends in Social Commerce Apps 27th January 2011
What is Social Commerce?
Social Commerce ,[object Object]
Involves social dynamics like providing conversational tools and widgets to your shoppers on your website to using recommendation and collaboration engines for making more satisfying purchasesAmazon social tools Amazon uses social tools like ratings, reviews and likes to help leverage other user experiences| link Levi’s social pluggins Facebook pluggin to show which Levi product is being liked by your Facebook friends | link Ebay group gifting tools Ebay social commerce tool for users to collaborate on gift cost through group gifting | link
Trends of Social Commerce Apps
Trends of Social Commerce Apps ,[object Object]
Social buzz and conversation for product feedback & recommendation
Cost reduction through collaboration and crowd sourcing
Leverage social networks for product visibility, recommendation and validation
User tools to evangelize products,[object Object]
User Generated Contest Hallmark | greeting cards ,[object Object]
Help create buzz and user engagement,[object Object]
Reviews & Comments Ovi store | mobile apps ,[object Object],[object Object],[object Object]
Collective Buying Groupon| Group deals ,[object Object]
Helps sellers get larger number of buyers,[object Object]
Open collaboration platform helps reducing costs,[object Object]
Leveraging Facebook Connect Tripadvisor| travel ,[object Object]
Help personalize travel experience and gain recommendations,[object Object]
Helps bring your store to the place where the crowd is,[object Object]
Product Sharing Zappos| shoes, apparel ,[object Object],[object Object]
Recommends popular wishlist to discover new and happening products,[object Object]
Commerce Trends = Social Tools
About Kuliza
About Kuliza Kuliza is a social technology firm focused in helping companies leverage social software, community platforms, mobile and cloud computing for improving business performance, communication and customer engagement.
Kuliza Offerings

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Social commerce

  • 1. Za Social: Emerging Trends in Social Commerce Apps 27th January 2011
  • 2. What is Social Commerce?
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  • 4. Involves social dynamics like providing conversational tools and widgets to your shoppers on your website to using recommendation and collaboration engines for making more satisfying purchasesAmazon social tools Amazon uses social tools like ratings, reviews and likes to help leverage other user experiences| link Levi’s social pluggins Facebook pluggin to show which Levi product is being liked by your Facebook friends | link Ebay group gifting tools Ebay social commerce tool for users to collaborate on gift cost through group gifting | link
  • 5. Trends of Social Commerce Apps
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  • 7. Social buzz and conversation for product feedback & recommendation
  • 8. Cost reduction through collaboration and crowd sourcing
  • 9. Leverage social networks for product visibility, recommendation and validation
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  • 22. Commerce Trends = Social Tools
  • 24. About Kuliza Kuliza is a social technology firm focused in helping companies leverage social software, community platforms, mobile and cloud computing for improving business performance, communication and customer engagement.
  • 26. Ask us how to build Social Commerce Apps ! Kuliza.com | sales@kuliza.com | @kuliza vaibhav.saini@kuliza.com @saini_vaibhav