Social commerce


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How future commerce can leverage the power of social connections

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Social commerce

  1. 1. Za Social: Emerging Trends in Social Commerce Apps<br />27th January 2011<br />
  2. 2. What is Social Commerce?<br />
  3. 3. Social Commerce<br /><ul><li>Art of making your shopping experience social and participative
  4. 4. Involves social dynamics like providing conversational tools and widgets to your shoppers on your website to using recommendation and collaboration engines for making more satisfying purchases</li></ul>Amazon social tools<br />Amazon uses social tools like ratings, reviews and likes to help leverage other user experiences| link<br />Levi’s social pluggins<br />Facebook pluggin to show which Levi product is being liked by your Facebook friends | link<br />Ebay group gifting tools<br />Ebay social commerce tool for users to collaborate on gift cost through group gifting | link<br />
  5. 5. Trends of Social Commerce Apps<br />
  6. 6. Trends of Social Commerce Apps<br /><ul><li>Product promotion & buzz
  7. 7. Social buzz and conversation for product feedback & recommendation
  8. 8. Cost reduction through collaboration and crowd sourcing
  9. 9. Leverage social networks for product visibility, recommendation and validation
  10. 10. User tools to evangelize products</li></li></ul><li>Trend # 1: Product Promotion & Buzz<br />
  11. 11. User Generated Contest<br />Hallmark | greeting cards<br /><ul><li>Greeting card competition where users create greeting cards around various themes
  12. 12. Help create buzz and user engagement</li></li></ul><li>Trend # 2: Buzz for Feedback & Recommendation <br />
  13. 13. Reviews & Comments<br />Ovi store | mobile apps<br /><ul><li>User reviews for apps to help users and app creators get feedback on the product</li></li></ul><li>Discussion Boards<br />Woot | deals<br /><ul><li> Discussion boards for people to discuss various Woot deals and offers</li></li></ul><li>Trend # 3: Community Driven Cost Reduction<br />
  14. 14. Collective Buying <br />Groupon| Group deals<br /><ul><li>Social Commerce platform where users buy in groups to avail discounts
  15. 15. Helps sellers get larger number of buyers</li></li></ul><li>Collective Development<br />Ponoko| marketplace<br /><ul><li>Designers, digital fabricators and material suppliers collaborate to create products
  16. 16. Open collaboration platform helps reducing costs</li></li></ul><li>Trend # 4: Product Recommendation & Visibility<br />
  17. 17. Leveraging Facebook Connect<br />Tripadvisor| travel<br /><ul><li>Facebook connect widget shat shows all places across the world that have been visited by people in your network
  18. 18. Help personalize travel experience and gain recommendations</li></li></ul><li>Stores on Facebook<br />1-800-flowers | retail<br /><ul><li>E-commerce store on Facebook
  19. 19. Helps bring your store to the place where the crowd is</li></li></ul><li>Trend # 5: User Driven Product Evangelization<br />
  20. 20. Product Sharing<br />Zappos| shoes, apparel<br /><ul><li>My Zappos application allows users to select product from Zappos stores and share them with their friends and network</li></li></ul><li>Product Wish-lists <br />Wishpot| Wishlist registry<br /><ul><li>Allows users to create wishlist from all shopping sources and share them with friends and network
  21. 21. Recommends popular wishlist to discover new and happening products</li></li></ul><li>Mapping: Commerce Trends = Social Tools<br />
  22. 22. Commerce Trends = Social Tools<br />
  23. 23. About Kuliza<br />
  24. 24. About Kuliza<br />Kuliza is a social technology firm focused in helping companies leverage social software, community platforms, mobile and cloud computing for improving business performance, communication and customer engagement. <br />
  25. 25. Kuliza Offerings<br />
  26. 26. Ask us how to build Social Commerce Apps ! <br /> | | @kuliza <br /><br />@saini_vaibhav<br />