This research presentation looks into the mobile strategies of world's top social networks and tries to derive their impact on the mobile commerce of today and tomorrow
How top social networks are powering mobile commerce
1. How are the top social networks
powering m-commerce
September 2011
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2. Key stats for mobile usage of social networks
One-third (33 %) of Facebook postings are mobile
Americans spend nearly 2.7 hours per day connected to
mobile web, mostly the social network
Mobile users tend to be more ‘social’ than the traditional
desktop users
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3. What have social networks learnt
They need to come up with their mobile strategies
To generate revenues in the fast growing mobile world,
social networks need a heavy m-commerce focus
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4. Scope of research
Scope of m-commerce has not been limited to a mode of
payment
It has been used in a greater context of mobile
marketing, commerce, sales and CRM
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6. Facebook places deals
Facebook partnered
with brands to offer
deals on checking-in
at their stores
Brands like Mazda,
Starbucks, Gap,
Macy’s, McDonalds
and many more
participated with
deals
Update: As of now,
http://www.facebook.com/places Facebook deals has been
discontinued
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7. Facebook credit purchase with mobile payment
Facebook facilitates
credit purchase with
mobile payment
You can purchase
credits with charges
being reflected in
your mobile bill
https://login.facebook.com/help/?faq=22650
4034029906
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8. Facebook credits with mobile browsers
Facebook is planning
to sell virtual goods
within mobile web
browsers
Reference
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10. Twitter Fast Follow
With Twitter ‘Fast
Follow’ tools, you
can get SMS updates
from a brand by
SMSing its Twitter
handle
Send ‘follow (Twitter
handle)’ to 40404 in
the US
http://blog.twitter.com/2010/08/introducing-
fast-follow-and-other-sms.html
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13. Foursquare specials
Foursquare has
partner brands that
reward customers for
checking –in
Customer get deals +
a chance to build
reputation
Brands promote
offers, get traffic and
are able to know their
most loyal fans
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14. Foursquare brand pages and tips
Foursquare allows
brand to create
pages and leave tips
for their consumers
at various locations
Zagat uses tips to
review best
restaurants for
foodies
TravelOk helps
tourists unlock
Oklahoma’s best-
https://foursquare.com/business/brands kept secrets
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15. Foursquare lists
Foursquare lists help
users / brands to
create lists like best
places to eat/ visit etc
Immense potential
for brands to
generate advocacy
and engage their
consumers
http://blog.foursquare.com/2011/08/15/fours
quare_lists/
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17. Groupon mobile app
Groupon mobile app
is more like a
location layer on their
deals model
People can see
deals on their mobile
phones, purchase
them
‘Groupon Now!’
allows users to see
nearest deals in
proximity that they
http://www.groupon.com/mobile#iphone can purchase right
away
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18. Groupon mobile ad network
Groupon is
partnering with
mobile app makers
so that the partner
app users can see
Groupon deals
based on their
location
http://www.businessinsider.com/groupon-
mobile-ads-2011-5
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20. Google Shopper app
Helps users simplify
their everyday
shopping experience
Get product info /
review, shop online,
get nearby store and
even offers in you
vicinity
http://www.google.com/mobile/shopper/
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21. Google Catalog app
An app for tablets
that lets you browse
catalogs, enhance
your product
research experience,
share your findings
with friends and
purchase them
online
http://www.google.com/catalogs/about/#
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22. Google wallet
Path breaking
initiative by Google
to make payments
quick and simple
Google wallet can
hold your cards and
transfer money with a
tap on the reader
Later versions also
plan to hold tickets,
boarding passes,
discount coupons
http://www.google.com/catalogs/about/# and car keys
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24. About Kuliza
Kuliza is a social technology firm focused in
helping companies leverage social software,
community platforms, mobile and cloud
computing for improving business
performance, communication and customer
engagement.
25. Our offerings
ZaSocial ZaMobile ZaCloud
Kuliza offers solutions for Kuliza offers solution to design, Kuliza offers cloud services to
designing and building social build and distribute mobile apps ensure a hassle free
software and community for iOS, Android and Blackberry. infrastructure to sustain your
platforms. Our focus areas Our focus areas are: changing needs. Our focus
are: Mobile CRM areas are:
Online communities Mobile loyalty programs Cloud consulting
Facebook Apps Mobile Transition Cloud migration and
Social Commerce management
Social CRM
26. Ask Us How Kuliza Can Help You!
Kuliza.com | sales@kuliza.com | @kuliza
aanand@kuliza.com kaushal.sarda@kuliza.com
@anand_kuliza @ksarda