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How top social networks are powering mobile commerce


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This research presentation looks into the mobile strategies of world's top social networks and tries to derive their impact on the mobile commerce of today and tomorrow

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How top social networks are powering mobile commerce

  1. 1. How are the top social networks powering m-commerce September 2011 1
  2. 2. Key stats for mobile usage of social networks One-third (33 %) of Facebook postings are mobile Americans spend nearly 2.7 hours per day connected to mobile web, mostly the social network Mobile users tend to be more ‘social’ than the traditional desktop users 2
  3. 3. What have social networks learnt They need to come up with their mobile strategies To generate revenues in the fast growing mobile world, social networks need a heavy m-commerce focus 3
  4. 4. Scope of research Scope of m-commerce has not been limited to a mode of payment It has been used in a greater context of mobile marketing, commerce, sales and CRM 4
  5. 5. Facebook 5
  6. 6. Facebook places deals  Facebook partnered with brands to offer deals on checking-in at their stores  Brands like Mazda, Starbucks, Gap, Macy’s, McDonalds and many more participated with deals Update: As of now, Facebook deals has been discontinued 6
  7. 7. Facebook credit purchase with mobile payment  Facebook facilitates credit purchase with mobile payment  You can purchase credits with charges being reflected in your mobile bill 4034029906 7
  8. 8. Facebook credits with mobile browsers  Facebook is planning to sell virtual goods within mobile web browsersReference 8
  9. 9. Twitter 9
  10. 10. Twitter Fast Follow  With Twitter ‘Fast Follow’ tools, you can get SMS updates from a brand by SMSing its Twitter handle  Send ‘follow (Twitter handle)’ to 40404 in the US fast-follow-and-other-sms.html 10
  11. 11. Twitter location tagging  Allows you to share your location with your tweetReference 11
  12. 12. Foursquare 12
  13. 13. Foursquare specials  Foursquare has partner brands that reward customers for checking –in  Customer get deals + a chance to build reputation  Brands promote offers, get traffic and are able to know their most loyal fans 13
  14. 14. Foursquare brand pages and tips  Foursquare allows brand to create pages and leave tips for their consumers at various locations  Zagat uses tips to review best restaurants for foodies  TravelOk helps tourists unlock Oklahoma’s best- kept secrets 14
  15. 15. Foursquare lists  Foursquare lists help users / brands to create lists like best places to eat/ visit etc  Immense potential for brands to generate advocacy and engage their consumers quare_lists/ 15
  16. 16. Groupon 16
  17. 17. Groupon mobile app  Groupon mobile app is more like a location layer on their deals model  People can see deals on their mobile phones, purchase them  ‘Groupon Now!’ allows users to see nearest deals in proximity that they can purchase right away 17
  18. 18. Groupon mobile ad network  Groupon is partnering with mobile app makers so that the partner app users can see Groupon deals based on their location mobile-ads-2011-5 18
  19. 19. Google 19
  20. 20. Google Shopper app  Helps users simplify their everyday shopping experience  Get product info / review, shop online, get nearby store and even offers in you vicinity 20
  21. 21. Google Catalog app  An app for tablets that lets you browse catalogs, enhance your product research experience, share your findings with friends and purchase them online 21
  22. 22. Google wallet  Path breaking initiative by Google to make payments quick and simple  Google wallet can hold your cards and transfer money with a tap on the reader  Later versions also plan to hold tickets, boarding passes, discount coupons and car keys 22
  23. 23. About Kuliza
  24. 24. About KulizaKuliza is a social technology firm focused inhelping companies leverage social software,community platforms, mobile and cloudcomputing for improving businessperformance, communication and customerengagement.
  25. 25. Our offerings ZaSocial ZaMobile ZaCloudKuliza offers solutions for Kuliza offers solution to design, Kuliza offers cloud services todesigning and building social build and distribute mobile apps ensure a hassle freesoftware and community for iOS, Android and Blackberry. infrastructure to sustain yourplatforms. Our focus areas Our focus areas are: changing needs. Our focusare:  Mobile CRM areas are: Online communities Mobile loyalty programs  Cloud consultingFacebook Apps Mobile Transition Cloud migration andSocial Commerce managementSocial CRM
  26. 26. Ask Us How Kuliza Can Help You! | | @ksarda