concept of Storytelling and guidelines for applying the concept into visualization

1. Data Storytelling & Data
Visualization for Non-Profit
LEVERAGE DATA STORYTELLING IN VISUALIZATION
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2. Takeaways
 What is Data Storytelling
 The value to apply the Data Storytelling concept into Data Visualization
 How to apply the Data Storytelling concept into Data Visualization
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3. About Me
Kevin X. Zhao IT Program Manager at the Ford Foundation
 Developing and supporting effective grant management systems, including
suite of supporting tools.
• First generation of Data Warehouse, Dashboard and Data Visualization
• the first iPaaS (integration platform)
• The cloud development platform
• Two generations grant management system and working on 3rd generation
 Technical architect of other systems, including SharePoint, CRM and GP
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4. IT’s New Role
 Data Storytelling becomes important because of IT’s role change in Business
Digitalization world
“In the Digitalization of Business era, IT is
expected to play a role in creating business
value rather than traditional support role.”
--Gartner
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Where is Data Storytelling Expected
Convince a Change
or
Convey an Analysis
Managing Risks
Identify Business
Opportunities
Performance Evaluation
 IT will participate on meetings with C-suite and customers

6. Results from Our Crisis
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7. What is Data Storytelling
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A concept that needs to be embedded into Data Visualization
Convince a Point
or
Convey an Analysis
Event
Represented
by Data
Event
Represented
by Data
Event
Represented
by Data …
A Journey Driven by Data

8. How does Data Storytelling Help
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Can Related to Audience
Emotionally
Easy to Understand Memorable

9. How to Apply Data Storytelling
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A Clear Point /
Message
Compelling
Narratives
Relevant Data Have a Hero
Return to Data
with New
Questions
It ends in the Visualization
 5 key ingredients

10. Data Storytelling
1010
A concept that needs to be embedded into Data Visualization
Event
Represented
by Data
Event
Represented
by Data
Event
Represented
by Data …
Convince a Point
or
Convey an Analysis
A Journey Driven by Data
Can Related to Audience
Emotionally
Easy to Understand Memorable
A Clear Point /
Message
Compelling
Narratives
Relevant Data Have a Hero
Return to Data
with New
Questions

11. How to Apply Data Storytelling
1111
 Guidelines for Effective Visualization
Tailor for Audience
• Present events following
audience’s thinking path
• Tell the story from
audience’s standpoint
• Adopt audience’s terms
and definitions
• Use the visualization
audience is used to
Descriptive
• Sentence like “Global
warming is accelerating”
is much easier to
remember than a table of
temperatures
• Visual support should be
easy for audience to
translate into language
message
Focus
• Display data that is
relevant to the message
only
• Visual differences &
proportion are for
emphasizing the
differences relevant to
message
• Guide audiences’
attention using salient
visual elements

12. Sample Data Storytelling #1
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Sample Data Storytelling #2

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Sample Data Storytelling #3

15. Tools
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Thank You