SlideShare a Scribd company logo
1 of 16
How to define your
Internet marketing
strategy
If you have an online business
then before you begin any kind of
marketing campaign you need to
have a clear idea in your mind of
what you want to achieve and
what your goals are.
Therefore you really need to
define what your strategy is going
to be. I am going to talk about 10
ideas that you need to think
about.
1
You need to identify who your
market is and what the needs and
challenges are that you can
provide a solution to.
2
When you provide that solution
how are you going to make your
products stand out from the
others? What is unique about you
and your product? Why should
someone buy from you rather
than someone else?
3
Have a look at your business as it
stands today and determine the things
that are working well. Why are they
working well? Can you repeat it in
another area of your business?
4
Also take a look at the things that
are not working well. What is the
reason why it's not working? Can
you change it in some way to
make it work or do you need to
start fresh?
5
Think about the type all things that
stop you from building and
growing your business? What can
you do to remove these obstacles
or challenges?
6
Do you have an online presence
in your niche? What can you do to
further establish yourself and
position yourself as an expert?
7
Are you generating enough
revenue? What could you do to
increase your profits?
8
Have a look at your lead
generation campaign? Are you
bringing enough new subscribers
into your business? If not how can
you improve upon that?
9
Are you providing value to your
existing customers? In what ways
could you provide even more
value?
10
How are you managing your
time? Do you need to outsource
some of your business? Perhaps
you could automate more of your
campaigns?
If you go through the above 10
ideas you will be able to put
together a strategy for your online
business. A plan of action that is
focused on expanding your
business and increasing
effectiveness and efficiency.
When people first begin online
they spend time defining a
strategy but never come back to
it again. This is a mistake because
things online change rapidly and
in order to build a sustainable
online business you need to
redefine your strategy regularly so
that you know you are working at
the optimum level possible.
If you found this helpful then you might like to visit
my website:
KayFranklin.com
(Free download available)

More Related Content

More from Kay Franklin

Why you need to be an expert in your niche
Why you need to be an expert in your nicheWhy you need to be an expert in your niche
Why you need to be an expert in your nicheKay Franklin
 
Opt in boxes - should you use one?
Opt in boxes - should you use one?Opt in boxes - should you use one?
Opt in boxes - should you use one?Kay Franklin
 
How to find your voice in a competitive market
How to find your voice in a competitive marketHow to find your voice in a competitive market
How to find your voice in a competitive marketKay Franklin
 
How to raise the profile of your business
How to raise the profile of your businessHow to raise the profile of your business
How to raise the profile of your businessKay Franklin
 
How to create an effective presentation
How to create an effective presentationHow to create an effective presentation
How to create an effective presentationKay Franklin
 
How to build customer relationships that last
How to build customer relationships that lastHow to build customer relationships that last
How to build customer relationships that lastKay Franklin
 
How to create an effective business website
How to create an effective business websiteHow to create an effective business website
How to create an effective business websiteKay Franklin
 
How to find a good outsourcer
How to find a good outsourcerHow to find a good outsourcer
How to find a good outsourcerKay Franklin
 
Internet marketing mistakes - trying to be all things to all people
Internet marketing mistakes - trying to be all things to all peopleInternet marketing mistakes - trying to be all things to all people
Internet marketing mistakes - trying to be all things to all peopleKay Franklin
 
Internet marketing: The 2 main coaching mistakes
Internet marketing: The 2 main coaching mistakesInternet marketing: The 2 main coaching mistakes
Internet marketing: The 2 main coaching mistakesKay Franklin
 
Do you understand how your market buys?
Do you understand how your market buys?Do you understand how your market buys?
Do you understand how your market buys?Kay Franklin
 
Internet marketing: How to keep your best customers
Internet marketing: How to keep your best customersInternet marketing: How to keep your best customers
Internet marketing: How to keep your best customersKay Franklin
 
Why Google changes means content marketing is better than ever
Why Google changes means content marketing is better than everWhy Google changes means content marketing is better than ever
Why Google changes means content marketing is better than everKay Franklin
 
Are your goals working for you?
Are your goals working for you?Are your goals working for you?
Are your goals working for you?Kay Franklin
 
Why is content marketing still the most effective marketing method?
Why is content marketing still the most effective marketing method?Why is content marketing still the most effective marketing method?
Why is content marketing still the most effective marketing method?Kay Franklin
 
What is the hardest part about internet marketing?
What is the hardest part about internet marketing?What is the hardest part about internet marketing?
What is the hardest part about internet marketing?Kay Franklin
 
How to start an internet marketing business
How to start an internet marketing businessHow to start an internet marketing business
How to start an internet marketing businessKay Franklin
 
Information marketing: Do you have to be an expert?
Information marketing: Do you have to be an expert?Information marketing: Do you have to be an expert?
Information marketing: Do you have to be an expert?Kay Franklin
 
How to come up with lots of product ideas
How to come up with lots of product ideasHow to come up with lots of product ideas
How to come up with lots of product ideasKay Franklin
 
Setting up an automated sales system
Setting up an automated sales systemSetting up an automated sales system
Setting up an automated sales systemKay Franklin
 

More from Kay Franklin (20)

Why you need to be an expert in your niche
Why you need to be an expert in your nicheWhy you need to be an expert in your niche
Why you need to be an expert in your niche
 
Opt in boxes - should you use one?
Opt in boxes - should you use one?Opt in boxes - should you use one?
Opt in boxes - should you use one?
 
How to find your voice in a competitive market
How to find your voice in a competitive marketHow to find your voice in a competitive market
How to find your voice in a competitive market
 
How to raise the profile of your business
How to raise the profile of your businessHow to raise the profile of your business
How to raise the profile of your business
 
How to create an effective presentation
How to create an effective presentationHow to create an effective presentation
How to create an effective presentation
 
How to build customer relationships that last
How to build customer relationships that lastHow to build customer relationships that last
How to build customer relationships that last
 
How to create an effective business website
How to create an effective business websiteHow to create an effective business website
How to create an effective business website
 
How to find a good outsourcer
How to find a good outsourcerHow to find a good outsourcer
How to find a good outsourcer
 
Internet marketing mistakes - trying to be all things to all people
Internet marketing mistakes - trying to be all things to all peopleInternet marketing mistakes - trying to be all things to all people
Internet marketing mistakes - trying to be all things to all people
 
Internet marketing: The 2 main coaching mistakes
Internet marketing: The 2 main coaching mistakesInternet marketing: The 2 main coaching mistakes
Internet marketing: The 2 main coaching mistakes
 
Do you understand how your market buys?
Do you understand how your market buys?Do you understand how your market buys?
Do you understand how your market buys?
 
Internet marketing: How to keep your best customers
Internet marketing: How to keep your best customersInternet marketing: How to keep your best customers
Internet marketing: How to keep your best customers
 
Why Google changes means content marketing is better than ever
Why Google changes means content marketing is better than everWhy Google changes means content marketing is better than ever
Why Google changes means content marketing is better than ever
 
Are your goals working for you?
Are your goals working for you?Are your goals working for you?
Are your goals working for you?
 
Why is content marketing still the most effective marketing method?
Why is content marketing still the most effective marketing method?Why is content marketing still the most effective marketing method?
Why is content marketing still the most effective marketing method?
 
What is the hardest part about internet marketing?
What is the hardest part about internet marketing?What is the hardest part about internet marketing?
What is the hardest part about internet marketing?
 
How to start an internet marketing business
How to start an internet marketing businessHow to start an internet marketing business
How to start an internet marketing business
 
Information marketing: Do you have to be an expert?
Information marketing: Do you have to be an expert?Information marketing: Do you have to be an expert?
Information marketing: Do you have to be an expert?
 
How to come up with lots of product ideas
How to come up with lots of product ideasHow to come up with lots of product ideas
How to come up with lots of product ideas
 
Setting up an automated sales system
Setting up an automated sales systemSetting up an automated sales system
Setting up an automated sales system
 

Recently uploaded

Situation Analysis | Management Company.
Situation Analysis | Management Company.Situation Analysis | Management Company.
Situation Analysis | Management Company.DanielaQuiroz63
 
Brand experience Dream Center Peoria Presentation.pdf
Brand experience Dream Center Peoria Presentation.pdfBrand experience Dream Center Peoria Presentation.pdf
Brand experience Dream Center Peoria Presentation.pdftbatkhuu1
 
Unraveling the Mystery of the Hinterkaifeck Murders.pptx
Unraveling the Mystery of the Hinterkaifeck Murders.pptxUnraveling the Mystery of the Hinterkaifeck Murders.pptx
Unraveling the Mystery of the Hinterkaifeck Murders.pptxelizabethella096
 
Branding strategies of new company .pptx
Branding strategies of new company .pptxBranding strategies of new company .pptx
Branding strategies of new company .pptxVikasTiwari846641
 
Factors-Influencing-Branding-Strategies.pptx
Factors-Influencing-Branding-Strategies.pptxFactors-Influencing-Branding-Strategies.pptx
Factors-Influencing-Branding-Strategies.pptxVikasTiwari846641
 
How to utilize calculated properties in your HubSpot setups
How to utilize calculated properties in your HubSpot setupsHow to utilize calculated properties in your HubSpot setups
How to utilize calculated properties in your HubSpot setupsssuser4571da
 
Unlocking the Mystery of the Voynich Manuscript
Unlocking the Mystery of the Voynich ManuscriptUnlocking the Mystery of the Voynich Manuscript
Unlocking the Mystery of the Voynich Manuscriptelizabethella096
 
Social Media Marketing PPT-Includes Paid media
Social Media Marketing PPT-Includes Paid mediaSocial Media Marketing PPT-Includes Paid media
Social Media Marketing PPT-Includes Paid mediaadityabelde2
 
Defining Marketing for the 21st Century,kotler
Defining Marketing for the 21st Century,kotlerDefining Marketing for the 21st Century,kotler
Defining Marketing for the 21st Century,kotlerAmirNasiruog
 
The+State+of+Careers+In+Retention+Marketing-2.pdf
The+State+of+Careers+In+Retention+Marketing-2.pdfThe+State+of+Careers+In+Retention+Marketing-2.pdf
The+State+of+Careers+In+Retention+Marketing-2.pdfSocial Samosa
 
BLOOM_April2024. Balmer Lawrie Online Monthly Bulletin
BLOOM_April2024. Balmer Lawrie Online Monthly BulletinBLOOM_April2024. Balmer Lawrie Online Monthly Bulletin
BLOOM_April2024. Balmer Lawrie Online Monthly BulletinBalmerLawrie
 
Brand experience Peoria City Soccer Presentation.pdf
Brand experience Peoria City Soccer Presentation.pdfBrand experience Peoria City Soccer Presentation.pdf
Brand experience Peoria City Soccer Presentation.pdftbatkhuu1
 

Recently uploaded (20)

Situation Analysis | Management Company.
Situation Analysis | Management Company.Situation Analysis | Management Company.
Situation Analysis | Management Company.
 
Brand experience Dream Center Peoria Presentation.pdf
Brand experience Dream Center Peoria Presentation.pdfBrand experience Dream Center Peoria Presentation.pdf
Brand experience Dream Center Peoria Presentation.pdf
 
Digital Strategy Master Class - Andrew Rupert
Digital Strategy Master Class - Andrew RupertDigital Strategy Master Class - Andrew Rupert
Digital Strategy Master Class - Andrew Rupert
 
SEO Master Class - Steve Wiideman, Wiideman Consulting Group
SEO Master Class - Steve Wiideman, Wiideman Consulting GroupSEO Master Class - Steve Wiideman, Wiideman Consulting Group
SEO Master Class - Steve Wiideman, Wiideman Consulting Group
 
Unraveling the Mystery of the Hinterkaifeck Murders.pptx
Unraveling the Mystery of the Hinterkaifeck Murders.pptxUnraveling the Mystery of the Hinterkaifeck Murders.pptx
Unraveling the Mystery of the Hinterkaifeck Murders.pptx
 
Branding strategies of new company .pptx
Branding strategies of new company .pptxBranding strategies of new company .pptx
Branding strategies of new company .pptx
 
Factors-Influencing-Branding-Strategies.pptx
Factors-Influencing-Branding-Strategies.pptxFactors-Influencing-Branding-Strategies.pptx
Factors-Influencing-Branding-Strategies.pptx
 
How to utilize calculated properties in your HubSpot setups
How to utilize calculated properties in your HubSpot setupsHow to utilize calculated properties in your HubSpot setups
How to utilize calculated properties in your HubSpot setups
 
Unlocking the Mystery of the Voynich Manuscript
Unlocking the Mystery of the Voynich ManuscriptUnlocking the Mystery of the Voynich Manuscript
Unlocking the Mystery of the Voynich Manuscript
 
Social Media Marketing PPT-Includes Paid media
Social Media Marketing PPT-Includes Paid mediaSocial Media Marketing PPT-Includes Paid media
Social Media Marketing PPT-Includes Paid media
 
Brand Strategy Master Class - Juntae DeLane
Brand Strategy Master Class - Juntae DeLaneBrand Strategy Master Class - Juntae DeLane
Brand Strategy Master Class - Juntae DeLane
 
Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin
Turn Digital Reputation Threats into Offense Tactics - Daniel LeminTurn Digital Reputation Threats into Offense Tactics - Daniel Lemin
Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin
 
Defining Marketing for the 21st Century,kotler
Defining Marketing for the 21st Century,kotlerDefining Marketing for the 21st Century,kotler
Defining Marketing for the 21st Century,kotler
 
The+State+of+Careers+In+Retention+Marketing-2.pdf
The+State+of+Careers+In+Retention+Marketing-2.pdfThe+State+of+Careers+In+Retention+Marketing-2.pdf
The+State+of+Careers+In+Retention+Marketing-2.pdf
 
Generative AI Master Class - Generative AI, Unleash Creative Opportunity - Pe...
Generative AI Master Class - Generative AI, Unleash Creative Opportunity - Pe...Generative AI Master Class - Generative AI, Unleash Creative Opportunity - Pe...
Generative AI Master Class - Generative AI, Unleash Creative Opportunity - Pe...
 
BLOOM_April2024. Balmer Lawrie Online Monthly Bulletin
BLOOM_April2024. Balmer Lawrie Online Monthly BulletinBLOOM_April2024. Balmer Lawrie Online Monthly Bulletin
BLOOM_April2024. Balmer Lawrie Online Monthly Bulletin
 
The Future of Brands on LinkedIn - Alison Kaltman
The Future of Brands on LinkedIn - Alison KaltmanThe Future of Brands on LinkedIn - Alison Kaltman
The Future of Brands on LinkedIn - Alison Kaltman
 
Top 5 Breakthrough AI Innovations Elevating Content Creation and Personalizat...
Top 5 Breakthrough AI Innovations Elevating Content Creation and Personalizat...Top 5 Breakthrough AI Innovations Elevating Content Creation and Personalizat...
Top 5 Breakthrough AI Innovations Elevating Content Creation and Personalizat...
 
Brand experience Peoria City Soccer Presentation.pdf
Brand experience Peoria City Soccer Presentation.pdfBrand experience Peoria City Soccer Presentation.pdf
Brand experience Peoria City Soccer Presentation.pdf
 
Foundation First - Why Your Website and Content Matters - David Pisarek
Foundation First - Why Your Website and Content Matters - David PisarekFoundation First - Why Your Website and Content Matters - David Pisarek
Foundation First - Why Your Website and Content Matters - David Pisarek
 

How to define your internet marketing strategy

  • 1. How to define your Internet marketing strategy
  • 2. If you have an online business then before you begin any kind of marketing campaign you need to have a clear idea in your mind of what you want to achieve and what your goals are.
  • 3. Therefore you really need to define what your strategy is going to be. I am going to talk about 10 ideas that you need to think about.
  • 4. 1 You need to identify who your market is and what the needs and challenges are that you can provide a solution to.
  • 5. 2 When you provide that solution how are you going to make your products stand out from the others? What is unique about you and your product? Why should someone buy from you rather than someone else?
  • 6. 3 Have a look at your business as it stands today and determine the things that are working well. Why are they working well? Can you repeat it in another area of your business?
  • 7. 4 Also take a look at the things that are not working well. What is the reason why it's not working? Can you change it in some way to make it work or do you need to start fresh?
  • 8. 5 Think about the type all things that stop you from building and growing your business? What can you do to remove these obstacles or challenges?
  • 9. 6 Do you have an online presence in your niche? What can you do to further establish yourself and position yourself as an expert?
  • 10. 7 Are you generating enough revenue? What could you do to increase your profits?
  • 11. 8 Have a look at your lead generation campaign? Are you bringing enough new subscribers into your business? If not how can you improve upon that?
  • 12. 9 Are you providing value to your existing customers? In what ways could you provide even more value?
  • 13. 10 How are you managing your time? Do you need to outsource some of your business? Perhaps you could automate more of your campaigns?
  • 14. If you go through the above 10 ideas you will be able to put together a strategy for your online business. A plan of action that is focused on expanding your business and increasing effectiveness and efficiency.
  • 15. When people first begin online they spend time defining a strategy but never come back to it again. This is a mistake because things online change rapidly and in order to build a sustainable online business you need to redefine your strategy regularly so that you know you are working at the optimum level possible.
  • 16. If you found this helpful then you might like to visit my website: KayFranklin.com (Free download available)