Story Architecture - Crafting Transmedia Design

Story Architecture Crafting Transmedia Design StoryWorld Conference & Expo November 2, 2011 @StoryWorldConf #SWC11Siobhan O’Flynn & Karine Halpern @Sioflynn @KHenthuZiasm

WHO ARE WE? TRANSMEDIATORS"Everyone is a storyteller!"

STORIESCREATORS THE IMMERSIVE FANS WORLD

PRINCIPLES FOR DESIGN Non-linear SPATIAL storytelling Break the 4th wall => Augmented Social(relationships, sustainability, Social Media Marketing) Participatory and/or UGC

Two Poles Tent pole Distributed Other media Other media equally unimportant important FILM or BOOK or TRANSMEDIA Silo design Integrated design GAME or any I.P. One-way Networked communication communication unresponsive responsive* IP = Intellectual Property

Two Poles Crossmedia Social Media Native Transmedia MarketingTransmedia Transmedia Integrated strategies

Two Poles in Transmedia Linear Story Loose Narrative Non-Linear Game Design to be As NarrativeSTORY reconstructed Architecture EXPERIENCE as a whole Participatory Story Story designed Emergent

Are you more Transmedia Storytellingor Transmedia Experience?

Get more of the plot organically"I believe that storytelling has the power to create positive change in the world.Audiences today want to be more involved in stories"Tim Kring 2010 Digital Emmy Pioneer Award winner for transmedia storytelling

Shift to SPATIAL DESIGN for transmedia stories Non-linear narratives open new narrative SPACES FANS move between multiple platforms Characters & story ARCS extend in time & platforms Multiple points of ENTRY into the story universe Interactivity: affect + remix + write STORY Interactivity: innovative interface DESIGN (UX) Linear Content = asset for passive audience

http://athinklab.com/transmedia-storytelling/case-study-example-the-three-little-pig

ITS ALL EXPERIENCE Loose Narrative Linear Story Game Design Non-Linear As Narrative to beSTORY Architecture EXPERIENCE reconstructed as a whole Participatory Story Story designed Emergent

5 E’s of Experience DesignENTICE ENTER ENGAGE E-MOTION EXTEND Adapted from © Conifer Research 2002

Attractors foster anticipations and set expectations ENTICE ENTER ENGAGE E-MOTION EXTEND5 E’s of Experience Design Adapted from © Conifer Research 2002

Signposts guide and orient to the Experience ENTICE ENTER ENGAGE E-MOTION EXTEND5 E’s of Experience Design Adapted from © Conifer Research 2002

Artifacts, actions & exchanges Maintain & extend connections ENTICE ENTER ENGAGE E-MOTION EXTEND5 E’s of Experience Design Adapted from © Conifer Research 2002

New Enticement ENTICE ENTER ENGAGE E-MOTION EXTEND5 E’s of Experience Design Adapted from © Conifer Research 2002

Reminders keep you connected to the Experience & Motivation to share it ENTICE ENTER ENGAGE E-MOTION EXTEND5 E’s of Experience Design Adapted from © Conifer Research 2002

@TransmediaReady

@TransmediaReady = @KHenthuZiasm @cynthiajabar @poburke @n_Aya

@TransmediaReady @TransmediaReady = @KHenthuZiasm @cynthiajabar @poburke @n_Aya

@TransmediaReady = @KHenthuZiasm @cynthiajabar @poburke @n_Aya

ARE YOU READY? QUALITY = VALUESTORY = EXPERIENCE

Selection of Resources in English...• www.henryjenkins.org• http://www.henryjenkins.org/2009/02/if_it_doesnt_spread_its_dead_p.html• http://lanceweiler.com• http://buildingstoryworlds.tumblr.com/syllabus• http://workbookproject.com• www.ChristyDena.com - www.UniverseCreation101.comwww.YouSuckAtTransmedia.com• http://sharedstoryworlds.com - http://metascott.com/transmedia-events• http://www.starlightrunner.com/transmedia• http://storylabs.uswww.personalizemedia.com/randomizers• http://muchtoolong.blogspot.com/2010/12/transmedia-in-2020.html

... Selection of Resources in English• www.transmediaresources.com• www.transmediastoryteller.com• www.transmythology.com• www.transmediakids.com• @StoryWorldConf www.storyworldconference.com #SWC11 @storycentral• @TEDxTransmedia www.tedxtransmedia.com/MAXXI #tedxtransmediaSiobhan OFlynn @Sioflynnhttp://siobhanoflynn.comhttp://1001tales.posterous.comhttp://welcome.cfcmedialab.comKarine Halpern @TransmediaReadyhttp://transmedia.owni.frwww.transmediaready.comwww.khgoblog.com

http://www.scoop.it	87
http://finchclasses.blogspot.com	62
http://www.linkedin.com	8
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http://www.medienkaufleute.com	4
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Story Architecture - Crafting Transmedia Design

by Karine Halpern

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